標誌分析在建立“橙色王朝”社區和可觀的基礎設施方面的成功分析

這份報告是由老虎研究撰寫的，分析了Sign在建立“橙色王朝”社區的成功，並產生了可產生的基礎設施。

This report by Tiger Research analyzes Sign's success in building the "Orange Dynasty" community, its revenue-generating TokenTable infrastructure, and the vision for a trust-based Sign Protocol in the Web3 ecosystem.

Tiger Research的這份報告分析了Sign在建立“橙色王朝”社區的成功，其創收能力的基礎架構以及Web3生態系統中基於信任的標誌協議的願景。

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TL;DR

tl;博士

Community: Sign has built a thriving "Orange Dynasty" community through cultural symbols (orange color and "SignGlasses"), a fair incentive structure using Soulbound Tokens (SBT), and continuous engagement. This community of over 50,000 members provides strong support.

社區：Sign通過文化符號（橙色和“標誌”）建立了一個蓬勃發展的“橙色王朝”社區，這是一種使用Soulbound代幣（SBT）的公平激勵結構，並連續參與。這個由50,000多名成員組成的社區提供了強有力的支持。

Fundamentals: Sign generated $15 million in revenue in 2024 through TokenTable, a token distribution platform that has processed over $4 billion in token airdrops. The company has raised a total of $28 million from investors including YZi Labs and Sequoia Capital, demonstrating its strong position in the market.

基本面：標誌在2024年通過Tokentable（一個令牌分銷平台）的收入產生了1500萬美元的收入，該平台已處理超過40億美元的代幣Airdrops。該公司已從包括Yzi Labs和紅杉資本在內的投資者那裡籌集了2800萬美元，證明了其在市場上的強勁地位。

Vision: Sign is expanding from TokenTable to the Sign Protocol, an identity verification system based on blockchain attestations. This system aims to solve issues like Sybil attacks while creating a programmable trust infrastructure with real-world applications in RWA, CBDC, and government partnerships.

視覺：符號從Tokentable擴展到標誌協議，這是基於區塊鏈證明的身份驗證系統。該系統旨在解決Sybil攻擊之類的問題，同時在RWA，CBDC和政府合作夥伴關係中創建可編程信任基礎架構。

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1. Community in the Web3 Industry

1。 Web3行業的社區

Communities are crucial for brand development as they provide members with a sense of identity and belonging, forging emotional ties that strengthen loyalty. These bonds contribute to the organic growth of the brand and its resilience during periods of crises.

社區對於品牌發展至關重要，因為它們為成員提供了一種認同感和歸屬感，並鍛造了增強忠誠度的情感聯繫。這些債券在危機期間有助於品牌的有機增長及其彈性。

Community building is not a new concept and has long played a role in traditional industries. Lululemon scaled globally by nurturing a fitness community of 13 million members, who took it upon themselves to spread the brand values across markets.

社區建設不是一個新概念，長期以來一直在傳統行業中發揮了作用。 Lululemon通過培育一個由1300萬成員組成的健身社區來縮放全球，他們自欺欺人，將品牌價值傳播到市場中。

Harley-Davidson, facing intense competition from Japanese motorcycle brands in the 1980s, navigated a major business crisis by forming the Harley Owners Group (H.O.G.), a fan group renowned for its passion and contribution in helping to rebuild the brand's strength.

哈雷·戴維森（Harley-Davidson）在1980年代面對日本摩托車品牌的激烈競爭，通過組建Harley所有者團體（HOG）來導致重大的商業危機，這是一個以其熱情和貢獻而聞名，以幫助重建品牌的實力。

In the Web3 industry, community plays an even bigger role. Web3 operates on a culture-centric and collaborative foundation. In decentralized environments, participants come together around shared beliefs and values rather than a central authority. Community members are not just consumers but often act as voluntary contributors and builders, highlighting the importance of community in a project's success.

在Web3行業中，社區發揮了更大的作用。 Web3以文化為中心和協作基金會運作。在分散的環境中，參與者圍繞著共同的信念和價值觀而不是中央權威。社區成員不僅是消費者，而且經常充當自願的貢獻者和建築商，強調了社區在項目成功中的重要性。

Academic research also supports this finding. Gartner & Moro (2024) analyzed data from 3,644 ICOs, examining the correlation between social media presence and successful fundraising in the cryptocurrency market. Their study, titled "The Impact of Professionalism and Community Engagement on ICO Success: Evidence from 3,644 Token Crowdfunding Campaigns," revealed a strong link between social media followers on platforms like Twitter and Telegram and the likelihood of reaching fundraising targets.

學術研究還支持這一發現。 Gartner＆Moro（2024）分析了來自3,644個ICO的數據，研究了社交媒體存在與加密貨幣市場中成功籌款之間的相關性。他們的研究標題為“專業精神和社區參與對ICO成功的影響：3,644個令牌眾籌活動的證據，”透露，Twitter和Telegram等平台上的社交媒體關注者之間存在著牢固的聯繫，以及達到籌款目標的可能性。

In contrast, traditional indicators of professionalism—such as management team education and experience—showed minimal impact on success. This suggests that in the Web3 ecosystem, community support and engagement are stronger predictors of a project's ability to achieve its investment goals and sustain long-term growth than conventional credentials. Projects with high online visibility and an active community are better positioned to attract attention, generate enthusiasm, and ultimately succeed in their crowdfunding endeavors.

相反，傳統的專業指標（例如管理團隊的教育和經驗）表明了對成功的最小影響。這表明，在Web3生態系統中，社區支持和參與是項目實現其投資目標並維持長期增長能力的強大預測指標，而不是傳統證書。具有較高在線知名度和積極社區的項目可以更好地吸引人們的注意力，引起熱情，並最終成功地促進了他們的眾籌活動。

2. Community: How Was the Orange Dynasty Built?

2.社區：橙色王朝是如何建造的？

While many Web3 projects emphasize community in their discourse, few manage to build it in practice. Most projects focus on initial incentives or large-scale events, but they fail to create a culture that participants can genuinely connect with.

儘管許多Web3項目在其論述中強調社區，但很少有人能夠在實踐中構建它。大多數項目都專注於最初的激勵措施或大規模活動，但他們無法創建參與者可以真正聯繫的文化。

To build a sustainable Web3 community, three key elements are essential:

要建立一個可持續的Web3社區，三個關鍵要素至關重要：

cultural symbols that establish a sense of identity and belonging,

建立身份和歸屬感的文化符號，

a fair incentive structure that motivates participation, and

一個公平的激勵結構，激勵參與，並

ongoing activities and communication channels that keep members engaged.

正在進行的活動和溝通渠道，以使成員參與其中。

A real community emerges when these elements come together organically and reinforce one another.

當這些元素有機地聚集並互相加強時，真正的社區就會出現。

Sign offers a strong example of this approach. Its community, known as the "Orange Dynasty," is unified by a distinct identity built through consistent use of color and language.

標誌提供了這種方法的強烈例子。它的社區被稱為“橙色王朝”，通過通過顏色和語言的持續使用而建立的獨特身份統一。

2.1. A cultural symbol for a strong sense of identity and belonging

2.1。具有強烈認同感和歸屬感的文化象徵

The orange color adopted by the community has evolved beyond a brand element—it now functions as a cultural code. Psychologically associated with energy and passion, it has brought vitality to the group and taken shape as a distinctive symbol known as "SignGlasses," a stylized pair of sunglasses representing the community's identity.

社區採用的橙色已經發展到了品牌元素之外，現在它是文化法規。在心理上與能量和激情相關，它使該小組的生命力為“標誌”（Signglasses）的獨特符號（代表社區的身份）形成了獨特的符號。

On X, users can become part of the community through simple visual tweaks—adding an orange background or incorporating sunglasses into their profiles—without fully altering their personal brand. This low barrier to entry has encouraged voluntary participation, fostering a strong sense of solidarity and contributing to the community's organic growth.

在X上，用戶可以通過簡單的視覺調整（添加橙色背景或將太陽鏡納入其配置文件中）成為社區的一部分，而無需完全改變其個人品牌。這種較低的進入障礙鼓勵了自願參與，增強了強烈的團結感，並為社區的有機增長做出了貢獻。

2.2. Fair incentive structure to encourage participation

2.2。公平的激勵結構以鼓勵參與

Sign's second key strength lies in its unique incentive structure, which assigns value to meaningful contributions through a non-transferable token system known as the Soulbound Token (SBT).

Sign的第二個關鍵優勢在於其獨特的激勵結構，該結構通過稱為Soulbound令牌（SBT）的不可轉移令牌系統為有意義的貢獻分配了價值。

What sets this system apart is its

設定該系統的是什麼