Ponke 的崛起：Meme 币如何占领加密货币市场

Ponke 于 2023 年 12 月推出，其市值迅速增长至超过 3 亿美元，成为第十大模因币。成功的主要秘诀是什么？

Ponke, a meme coin launched in December 2023, quickly ascended to the tenth spot among meme coins, boasting a market cap of over $300 million. Its secret to success lies in its effective marketing strategies.

Ponke 是一款于 2023 年 12 月推出的 meme 币，迅速跃升至 meme 币第十位，市值超过 3 亿美元。其成功的秘诀在于有效的营销策略。

In a recent interview with Decrypt, Ponke’s marketing lead, adorned in a gambling monkey costume, revealed the strategies behind the product's success in the Solana meme coin market.

在最近接受 Decrypt 采访时，身着赌博猴子服装的 Ponke 营销主管透露了该产品在 Solana meme 币市场取得成功背后的策略。

Ponke is a meme coin on the Solana blockchain, which became one of the leading networks for releasing such assets in 2023-2024. Ponke is a meme monkey, similar in appearance to Pepe the Frog.

Ponke 是 Solana 区块链上的一种模因币，该币成为 2023-2024 年发布此类资产的领先网络之一。 Ponke 是一只模因猴，外表与青蛙佩佩相似。

The creators wanted to stand out from other meme projects on Solana and presented Ponke's use cases from the get-go. One of them was integrating the token into various Solana ecosystem projects, such as a play-to-earn game and a launchpad.

创作者希望从 Solana 上的其他 meme 项目中脱颖而出，并从一开始就展示了 Ponke 的用例。其中之一是将代币集成到各种 Solana 生态系统项目中，例如玩赚钱游戏和启动板。

Ponke’s marketing strategies revolve around the idea that “community is paramount.” The team encourages its audience to interact with the product through entertaining content. Each day, the character finds itself in amusing scenarios, generating content that appeals to both experienced crypto traders and those just showing interest.

Ponke 的营销策略围绕“社区至上”的理念。该团队鼓励观众通过娱乐内容与产品互动。每天，这个角色都会发现自己处于有趣的场景中，生成的内容既吸引经验丰富的加密货币交易者，也吸引那些刚刚表现出兴趣的人。

“We think about how we grow, the impact of the token and the brand. And then the community really does the rest. We’re a team of maybe five or six full-time people that think about what’s going on with the brand. At the end of the day, the Ponke Army is 60 plus thousand holders, hundreds of thousands of followers. And they’re doing the real work.”

“我们考虑如何成长、代币和品牌的影响。然后社区就真正完成剩下的工作。我们是一个由五六个全职人员组成的团队，他们思考品牌的发展方向。到最后，庞克军团已有 60 多名持有者，数十万追随者。他们正在做真正的工作。”

Despite market volatility, the Ponke team maintains its content strategy, believing that it will help grow Ponke's popularity and establish the meme coin as a cultural phenomenon.

尽管市场波动，Ponke 团队仍维持其内容策略，相信这将有助于提高 Ponke 的受欢迎程度，并将模因币打造成一种文化现象。

The team's content tackles funny and lighthearted topics, engaging both experienced traders and those just entering the world of cryptocurrency:

该团队的内容涉及有趣和轻松的主题，吸引了经验丰富的交易者和刚刚进入加密货币世界的人：

“You’ve got something that is this big. A cultural phenomenon that becomes a meme or a meme that much later becomes a meme coin <…> Doge was a meme that existed for a decade or whatever before it really took off as a cryptocurrency.”

“你有这么大的东西。一种文化现象，成为一种模因，或者一种模因，后来成为一种模因币<……> Doge 是一种模因，在它作为加密货币真正起飞之前，已经存在了十年之久。”

The Ponke team also engages its audience on various social media platforms, including Instagram and TikTok. They created unique content that used animation and illustrations to stand out from other meme coins. The team never uses artificial intelligence — everything is hand-drawn.

Ponke 团队还在各种社交媒体平台上吸引观众，包括 Instagram 和 TikTok。他们使用动画和插图创建了独特的内容，以从其他模因硬币中脱颖而出。该团队从不使用人工智能——一切都是手绘的。

Social media has become a powerful tool for spreading the word about Ponke. TikTok, in particular, has allowed the team to quickly increase its reach by creating viral videos that resonate with a broad audience.

社交媒体已成为传播 Ponke 信息的强大工具。尤其是 TikTok，该团队通过制作引起广泛受众共鸣的病毒视频，迅速扩大了影响力。

pic.twitter.com/OZiqaTXGD7

pic.twitter.com/OZiqaTXGD7

Co-publishing relevant meme content and funny animations helps them attract the attention of crypto followers and ordinary users.

共同发布相关的模因内容和有趣的动画有助于他们吸引加密货币追随者和普通用户的注意力。

According to the Ponke team, their video, which has collected 47 million views, has become one of the most popular in the crypto space. This demonstrates how a well-built content strategy can increase recognition and attract new investments.

据 Ponke 团队称，他们的视频已获得 4700 万次观看，已成为加密货币领域最受欢迎的视频之一。这证明了精心构建的内容策略如何能够提高知名度并吸引新的投资。

Ponke continues that it has implemented new technologies to simplify the process of buying and trading tokens. Partnerships with platforms like Revolut improved the token’s accessibility to new users. Integrations like these lower the barriers to entry into the crypto world, which in turn helps attract new adopters.

Ponke 继续表示，它已经实施了新技术来简化购买和交易代币的过程。与 Revolut 等平台的合作提高了新用户对代币的访问能力。像这样的集成降低了进入加密世界的门槛，这反过来又有助于吸引新的采用者。

Ponke also recently launched PonkeSwap, a platform that allows users to easily swap their tokens and earn rewards. This is part of their strategy to provide useful features that allow them to stand out from other meme coins.

Ponke 最近还推出了 PonkeSwap，这是一个允许用户轻松交换代币并获得奖励的平台。这是他们提供有用功能的策略的一部分，使他们能够从其他模因币中脱颖而出。

Meme coins have dominated the news cycle due to their significant volatility and growing influence in the crypto ecosystem. According to the Santiment platform, meme coins have taken the lead.

Meme 币由于其巨大的波动性和在加密生态系统中日益增长的影响力而主导了新闻周期。据 Santiment 平台称，meme 币已占据领先地位。

🗣️ The top trending tokens in crypto are being dominated by meme coins as speculative assets dominate this historic bull rally. The top 6 notable assets seeing significantly higher discussion rates across social media are PNUT, PEPE, DOGE, MEME, NUX, and COIN. Bitcoin sits at #7. pic.twitter.com/j6IcBxT8c4

🗣️ 加密货币中最热门的代币正由模因币主导，因为投机资产主导了这场历史性的牛市反弹。在社交媒体上讨论率显着提高的前 6 大著名资产是 PNUT、PEPE、DOGE、MEME、NUX 和 COIN。比特币排名第七。 pic.twitter.com/j6IcBxT8c4

While the path to success in meme cryptocurrencies may seem uncertain and risky, the Ponke team is confident in their approach. It has its sights set on the future.

虽然模因加密货币的成功之路可能看起来不确定且充满风险，但 Ponke 团队对他们的方法充满信心。它着眼于未来。

“A lot of people are motivated by price and if the price isn’t actively going up, they’re not actively buying. We can’t change that at all. There’s nothing that we can do to motivate someone in that scenario. But what we hope to do is build culture that people want to be a part of.”

“很多人都受到价格的激励，如果价格没有积极上涨，他们就不会积极购买。我们根本无法改变这一点。在这种情况下，我们无法激励某人。但我们希望做的是建立人们愿意参与的文化。”