Ponke 的崛起：Meme 幣如何佔領加密貨幣市場

Ponke 於 2023 年 12 月推出，其市值迅速成長至超過 3 億美元，成為第十大迷因幣。成功的主要秘訣是什麼？

Ponke, a meme coin launched in December 2023, quickly ascended to the tenth spot among meme coins, boasting a market cap of over $300 million. Its secret to success lies in its effective marketing strategies.

Ponke 是一款於 2023 年 12 月推出的 meme 幣，迅速躍升至 meme 幣第十位，市值超過 3 億美元。其成功的秘訣在於有效的行銷策略。

In a recent interview with Decrypt, Ponke’s marketing lead, adorned in a gambling monkey costume, revealed the strategies behind the product's success in the Solana meme coin market.

在最近接受 Decrypt 採訪時，身穿賭博猴子服裝的 Ponke 行銷主管透露了該產品在 Solana meme 幣市場取得成功背後的策略。

Ponke is a meme coin on the Solana blockchain, which became one of the leading networks for releasing such assets in 2023-2024. Ponke is a meme monkey, similar in appearance to Pepe the Frog.

Ponke 是 Solana 區塊鏈上的一種迷因幣，該幣成為 2023-2024 年發布此類資產的領先網路之一。 Ponke 是一隻迷因猴，外表與青蛙佩佩相似。

The creators wanted to stand out from other meme projects on Solana and presented Ponke's use cases from the get-go. One of them was integrating the token into various Solana ecosystem projects, such as a play-to-earn game and a launchpad.

創作者希望從 Solana 上的其他 meme 項目中脫穎而出，並從一開始就展示了 Ponke 的用例。其中之一是將代幣整合到各種 Solana 生態系統專案中，例如玩賺錢遊戲和啟動板。

Ponke’s marketing strategies revolve around the idea that “community is paramount.” The team encourages its audience to interact with the product through entertaining content. Each day, the character finds itself in amusing scenarios, generating content that appeals to both experienced crypto traders and those just showing interest.

Ponke 的行銷策略圍繞著「社區至上」的概念。團隊鼓勵觀眾透過娛樂內容與產品互動。每天，這個角色都會發現自己處於有趣的場景中，生成的內容既吸引經驗豐富的加密貨幣交易者，也吸引那些剛剛表現出興趣的人。

“We think about how we grow, the impact of the token and the brand. And then the community really does the rest. We’re a team of maybe five or six full-time people that think about what’s going on with the brand. At the end of the day, the Ponke Army is 60 plus thousand holders, hundreds of thousands of followers. And they’re doing the real work.”

「我們考慮如何成長、代幣和品牌的影響。然後社區就真正完成剩下的工作。我們是一個由五、六個全職人員組成的團隊，他們思考品牌的發展方向。到最後，龐克軍團已有 60 多名持有者，數十萬追隨者。他們正在做真正的工作。

Despite market volatility, the Ponke team maintains its content strategy, believing that it will help grow Ponke's popularity and establish the meme coin as a cultural phenomenon.

儘管市場波動，Ponke 團隊仍維持其內容策略，相信這將有助於提高 Ponke 的受歡迎程度，並將迷因幣打造成一種文化現象。

The team's content tackles funny and lighthearted topics, engaging both experienced traders and those just entering the world of cryptocurrency:

團隊的內容涉及有趣和輕鬆的主題，吸引了經驗豐富的交易者和剛進入加密貨幣世界的人：

“You’ve got something that is this big. A cultural phenomenon that becomes a meme or a meme that much later becomes a meme coin <…> Doge was a meme that existed for a decade or whatever before it really took off as a cryptocurrency.”

「你有這麼大的東西。一種文化現象，成為一種模因，或一種模因，後來成為一種模因幣<……> Doge 是一種模因，在它作為加密貨幣真正起飛之前，已經存在了十年之久。

The Ponke team also engages its audience on various social media platforms, including Instagram and TikTok. They created unique content that used animation and illustrations to stand out from other meme coins. The team never uses artificial intelligence — everything is hand-drawn.

Ponke 團隊也在各種社群媒體平台上吸引觀眾，包括 Instagram 和 TikTok。他們使用動畫和插圖創建了獨特的內容，以從其他模因硬幣中脫穎而出。該團隊從不使用人工智慧——一切都是手繪的。

Social media has become a powerful tool for spreading the word about Ponke. TikTok, in particular, has allowed the team to quickly increase its reach by creating viral videos that resonate with a broad audience.

社群媒體已成為傳播 Ponke 訊息的強大工具。尤其是 TikTok，該團隊透過製作引起廣泛受眾共鳴的病毒視頻，迅速擴大了影響力。

pic.twitter.com/OZiqaTXGD7

pic.twitter.com/OZiqaTXGD7

Co-publishing relevant meme content and funny animations helps them attract the attention of crypto followers and ordinary users.

共同發布相關的迷因內容和有趣的動畫有助於他們吸引加密貨幣追隨者和普通用戶的注意。

According to the Ponke team, their video, which has collected 47 million views, has become one of the most popular in the crypto space. This demonstrates how a well-built content strategy can increase recognition and attract new investments.

據 Ponke 團隊稱，他們的影片已獲得 4700 萬次觀看，已成為加密貨幣領域最受歡迎的影片之一。這證明了精心建構的內容策略如何提高知名度並吸引新的投資。

Ponke continues that it has implemented new technologies to simplify the process of buying and trading tokens. Partnerships with platforms like Revolut improved the token’s accessibility to new users. Integrations like these lower the barriers to entry into the crypto world, which in turn helps attract new adopters.

Ponke 繼續表示，它已經實施了新技術來簡化購買和交易代幣的過程。與 Revolut 等平台的合作提高了新用戶對代幣的存取能力。像這樣的整合降低了進入加密世界的門檻，這反過來又有助於吸引新的採用者。

Ponke also recently launched PonkeSwap, a platform that allows users to easily swap their tokens and earn rewards. This is part of their strategy to provide useful features that allow them to stand out from other meme coins.

Ponke 最近也推出了 PonkeSwap，這是一個允許用戶輕鬆交換代幣並獲得獎勵的平台。這是他們提供有用功能的策略的一部分，使他們能夠從其他模因幣中脫穎而出。

Meme coins have dominated the news cycle due to their significant volatility and growing influence in the crypto ecosystem. According to the Santiment platform, meme coins have taken the lead.

Meme 幣由於其龐大的波動性和在加密生態系統中日益增長的影響力而主導了新聞週期。據 Santiment 平台稱，meme 幣已佔據領先地位。

🗣️ The top trending tokens in crypto are being dominated by meme coins as speculative assets dominate this historic bull rally. The top 6 notable assets seeing significantly higher discussion rates across social media are PNUT, PEPE, DOGE, MEME, NUX, and COIN. Bitcoin sits at #7. pic.twitter.com/j6IcBxT8c4

🗣️ 加密貨幣中最熱門的代幣正由迷因幣主導，因為投機資產主導了這場歷史性的牛市反彈。在社群媒體上討論率顯著提高的前 6 大著名資產是 PNUT、PEPE、DOGE、MEME、NUX 和 COIN。比特幣排名第七。 pic.twitter.com/j6IcBxT8c4

While the path to success in meme cryptocurrencies may seem uncertain and risky, the Ponke team is confident in their approach. It has its sights set on the future.

雖然迷因加密貨幣的成功之路可能看起來不確定且充滿風險，但 Ponke 團隊對他們的方法充滿信心。它著眼於未來。

“A lot of people are motivated by price and if the price isn’t actively going up, they’re not actively buying. We can’t change that at all. There’s nothing that we can do to motivate someone in that scenario. But what we hope to do is build culture that people want to be a part of.”

「很多人都受到價格的激勵，如果價格沒有積極上漲，他們就不會積極購買。我們根本無法改變這一點。在這種情況下，我們無法激勵某人。但我們希望做的是建立人們願意參與的文化。