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加密货币新闻

Propellerads在Telegram Mini应用程序中推出广告,扩展到面向加密的受众

2025/03/18 21:00

Propellerads是绩效驱动的广告解决方案的全球领导者,已推出了开创性的广告格式:Telegram Mini应用程序中的广告

Propellerads在Telegram Mini应用程序中推出广告,扩展到面向加密的受众

Limassol, Cyprus, March 18th, 2025, Chainwire

利马索尔,塞浦路斯,2025年3月18日,链条

PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap into Telegram’s rapidly growing ecosystem, offering advertisers unparalleled access to a crypto-oriented audience.

Propellerads是绩效驱动的广告解决方案的全球领导者,已推出了一种开创性的广告格式:Telegram Mini应用程序中的广告。这种新的流量类型旨在利用电报快速增长的生态系统,为广告商无与伦比的访问以加密货币为导向的受众。

As the integration of blockchain technology continues and Telegram Mini Apps built on the TON gain popularity, advertisers in the crypto, Bitcoin, and blockchain sectors are especially invited to test this initiative that opens a powerful new channel.

随着区块链技术的集成以及基于吨增长的电报迷你应用程序,特别邀请加密货币,比特币和区块链领域的广告商测试该计划,以打开一个强大的新渠道。

PropellerAds is rolling out this feature, which provides advertisers with immediate access to traffic boasting strong engagement from users, including those interested in crypto and blockchain.

Propellerads正在推出此功能,该功能为广告客户提供了即时访问流量,可提供来自用户的强大参与度,包括对加密货币和区块链感兴趣的人。

Annually, the platform clocks up billions of impressions, and it’s no surprise given the advertisers can select from various ad delivery mechanisms.

该平台每年都会增加数十亿美元的印象,而且鉴于广告商可以从各种广告交付机制中进行选择,这也就不足为奇了。

This new traffic type is available in the PropellerAds interface, and the company’s sales team is already assisting advertisers with launching campaigns in this new format.

这种新的流量类型可在Propellerads接口中获得,并且该公司的销售团队已经在协助广告客户以这种新格式启动广告系列。

Announcing a new traffic type: Telegram Mini Apps

宣布一种新的流量类型:Telegram迷你应用程序

Telegram Mini Apps are lightweight applications hosted within the Telegram messenger. Much like widgets on a smartphone, these Mini Apps provide users with a seamless experience, allowing them to access a wide range of services — from crypto wallets to decentralized finance (DeFi) platforms — without leaving the app.

Telegram迷你应用程序是Telegram Messenger中托管的轻量级应用。与智能手机上的小部件一样,这些迷你应用程序为用户提供了无缝的体验,使他们能够访问各种服务 - 从加密钱包到分散融资(DEFI)平台,而无需离开应用程序。

PropellerAds’ new advertising solution enables brands to reach this highly engaged audience through ad formats natively integrated into Mini Apps. Advertisers can choose from various formats, including interstitial ads, task-list placements, and banners, seamlessly integrated into the Telegram Mini Apps experience.

Propellerads的新广告解决方案使品牌能够通过将广告格式纳入迷你应用程序中吸引这种高度参与的受众。广告客户可以从各种格式中进行选择,包括间质广告,任务列表的位置和横幅,无缝集成到Telegram Mini Apps体验中。

A key feature of this offering is that the audience is actively engaged with in-app activities. For instance, advertisers can display ads when a user has depleted their in-game lives, promoting an engagement-driven approach.

此产品的一个关键特征是观众正在积极参与应用内活动。例如,当用户耗尽游戏中的生命并促进订婚驱动的方法时,广告客户可以显示广告。

Alternatively, advertisers can opt for traditional online advertising formats like interstitial ads, displayed after a user completes an in-app task or action. This flexibility allows advertisers to select the most suitable format for their campaign goals.

另外,广告商可以选择传统的在线广告格式(例如间质广告),在用户完成应用程序内任务或操作后显示。这种灵活性使广告商可以为其竞选目标选择最合适的格式。

Such an approach enhances engagement and aligns perfectly with the behavior of crypto users, who are accustomed to earning tokens and rewards through blockchain-based platforms, making engagement-driven formats a natural fit for certain segments of the audience.

这种方法可以增强参与度并完全与加密用户的行为完全保持一致,而加密用户习惯于通过基于区块链的平台赚取令牌和奖励,这使得以参与度驱动的格式自然适合某些受众群体。

PropellerAds’ integration with Telegram Mini Apps also offers a unique opportunity for advertisers in the crypto and blockchain space. This traffic type provides access to a global audience, including key regions such as Europe (including CIS countries), India, and parts of Africa—areas with strong crypto adoption.

Propellerads与Telegram Mini Apps的集成也为加密和区块链空间中的广告商提供了独特的机会。这种交通类型为全球受众提供了访问,包括欧洲(包括独联体国家),印度和非洲部分地区的关键区域,并采用了强烈的加密货币。

Unlike traditional channels like search engines and social media, PropellerAds offers a crypto-friendly moderation process, allowing blockchain-related brands to launch campaigns without the need for dedicated agencies or massive budgets.

与搜索引擎和社交媒体等传统渠道不同,Propellerads提供了对加密友好的节制过程,使与区块链相关的品牌无需专门的机构或大量预算即可启动广告系列。

With a minimum deposit of just $100 and a pay-out threshold of $50, advertisers of all sizes can access this high-potential traffic stream.

最低押金仅为100美元,付费门槛为50美元,各种规模的广告商可以访问此高电势流量流。

“We’ve already been servicing various blockchain-oriented products, including crypto wallets, educational applications for crypto enthusiasts, and Telegram channels. This diverse range of partners showcases the flexibility and effectiveness of our platform for the crypto and blockchain industry,” says Mikhail Goryunov, Chief Marketing Officer at PropellerAds.

“我们已经在为各种面向区块链的产品提供服务,包括加密钱包,加密爱好者的教育应用和电报频道。这种多样化的合作伙伴展示了我们平台对加密货币和区块链行业平台的灵活性和有效性,” Mikhail Goryunov,Propellellads的首席营销官Mikhail Goryunov说。

The platform’s advanced targeting capabilities ensure that advertisers can connect with the most relevant users. PropellerAds’ CPA-based bidding model further enhances ROI, giving advertisers complete control over campaign performance and budget allocation.

平台的高级定位功能可确保广告客户可以与最相关的用户联系。 Propellerads的基于CPA的招标模型进一步增强了投资回报率,使广告商完全控制了广告系列绩效和预算分配。

Additionally, today’s PropellerAds platform includes almost all the features advertisers are accustomed to in traditional ad networks, such as auto-optimization, CPA-based bidding, retargeting, and smart bidding models powered by machine learning technologies. These tools allow advertisers to fine-tune their campaigns, maximize efficiency, and scale with precision.

此外,当今的Propellerads平台几乎包括广告客户习惯于传统广告网络的所有功能,例如自动优化,基于CPA的竞标,重新定位和由机器学习技术提供支持的智能招标模型。这些工具允许广告客户对其广告系列进行微调,最大程度地提高效率,并精确地进行扩展。

Telegram Mini Apps are uniquely positioned for crypto advertisers. Many Telegram Mini Apps operate on the TON blockchain, meaning users are familiar with crypto wallets and blockchain-based transactions. This creates a highly receptive audience for crypto-related offers, from trading platforms to tokenized rewards programs.

Telegram Mini应用程序是加密广告商的独特位置。许多Telegram Mini应用程序在TON区块链上运行,这意味着用户熟悉加密钱包和基于区块链的交易。从交易平台到令牌化奖励计划,这为与加密相关的报价创造了高度接受的受众。

“PropellerAds’ solution addresses a critical need in the market by providing a seamless advertising channel for Telegram-based crypto projects. Whether promoting a new DeFi app, a DEX, or a blockchain-based game, advertisers can now reach their target audience directly within Telegram’s trusted environment,” adds Mikhail Goryunov.

“ Propellerads的解决方案通过为基于电报的加密项目提供无缝的广告渠道来满足市场中的关键需求。无论是推广新的Defi应用程序,DEX还是基于区块链的游戏,广告商现在都可以在Telegram的可信环境中直接吸引他们的目标受众,” Mikhail Goryunov补充说。”

Key Features for Crypto Advertisers

加密广告商的主要功能

PropellerAds’ Telegram Mini Apps traffic offers several advantages tailored to the crypto industry:

Propellerads的Telegram Mini Apps流量提供了针对加密行业量身定制的几个优势:

Pricing Models and Ad Formats

定价模型和广告格式

PropellerAds supports multiple pricing models, including CPC, Smart CPC, and CPA Goal, allowing advertisers to choose the option that best suits their campaign objectives.

Propellerads支持多种定价模型,包括CPC,SMART CPC和CPA目标,使广告商可以选择最适合其广告系列目标的选项。

The platform also offers auto-creatives, simplifying ad management and enabling advertisers to focus on strategy and benefit from real-time statistics and advanced automation tools, including auto-bidding and automatic ad placement filtering. These features help streamline campaign management, optimize performance, and maximize ROI.

该平台还提供自动创造力,简化广告管理,并使广告商能够专注于策略,并从实时统计和高级自动化工具中受益,包括自动竞标和自动广告放置过滤。这些功能有助于简化广告系列管理,优化性能并最大程度地提高ROI。

Ad formats are designed like familiar push

广告格式的设计就像熟悉的推动

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