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Propellerads是績效驅動的廣告解決方案的全球領導者,已推出了開創性的廣告格式:Telegram Mini應用程序中的廣告
Limassol, Cyprus, March 18th, 2025, Chainwire
利馬索爾,塞浦路斯,2025年3月18日,鏈條
PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap into Telegram’s rapidly growing ecosystem, offering advertisers unparalleled access to a crypto-oriented audience.
Propellerads是績效驅動的廣告解決方案的全球領導者,已推出了一種開創性的廣告格式:Telegram Mini應用程序中的廣告。這種新的流量類型旨在利用電報快速增長的生態系統,為廣告商無與倫比的訪問以加密貨幣為導向的受眾。
As the integration of blockchain technology continues and Telegram Mini Apps built on the TON gain popularity, advertisers in the crypto, Bitcoin, and blockchain sectors are especially invited to test this initiative that opens a powerful new channel.
隨著區塊鏈技術的集成以及基於噸增長的電報迷你應用程序,特別邀請加密貨幣,比特幣和區塊鏈領域的廣告商測試該計劃,以打開一個強大的新渠道。
PropellerAds is rolling out this feature, which provides advertisers with immediate access to traffic boasting strong engagement from users, including those interested in crypto and blockchain.
Propellerads正在推出此功能,該功能為廣告客戶提供了即時訪問流量,可提供來自用戶的強大參與度,包括對加密貨幣和區塊鏈感興趣的人。
Annually, the platform clocks up billions of impressions, and it’s no surprise given the advertisers can select from various ad delivery mechanisms.
該平台每年都會增加數十億美元的印象,而且鑑於廣告商可以從各種廣告交付機制中進行選擇,這也就不足為奇了。
This new traffic type is available in the PropellerAds interface, and the company’s sales team is already assisting advertisers with launching campaigns in this new format.
這種新的流量類型可在Propellerads接口中獲得,並且該公司的銷售團隊已經在協助廣告客戶以這種新格式啟動廣告系列。
Announcing a new traffic type: Telegram Mini Apps
宣布一種新的流量類型:Telegram迷你應用程序
Telegram Mini Apps are lightweight applications hosted within the Telegram messenger. Much like widgets on a smartphone, these Mini Apps provide users with a seamless experience, allowing them to access a wide range of services — from crypto wallets to decentralized finance (DeFi) platforms — without leaving the app.
Telegram迷你應用程序是Telegram Messenger中託管的輕量級應用。與智能手機上的小部件一樣,這些迷你應用程序為用戶提供了無縫的體驗,使他們能夠訪問各種服務 - 從加密錢包到分散融資(DEFI)平台,而無需離開應用程序。
PropellerAds’ new advertising solution enables brands to reach this highly engaged audience through ad formats natively integrated into Mini Apps. Advertisers can choose from various formats, including interstitial ads, task-list placements, and banners, seamlessly integrated into the Telegram Mini Apps experience.
Propellerads的新廣告解決方案使品牌能夠通過將廣告格式納入迷你應用程序中吸引這種高度參與的受眾。廣告客戶可以從各種格式中進行選擇,包括間質廣告,任務列表的位置和橫幅,無縫集成到Telegram Mini Apps體驗中。
A key feature of this offering is that the audience is actively engaged with in-app activities. For instance, advertisers can display ads when a user has depleted their in-game lives, promoting an engagement-driven approach.
此產品的一個關鍵特徵是觀眾正在積極參與應用內活動。例如,當用戶耗盡遊戲中的生命並促進訂婚驅動的方法時,廣告客戶可以顯示廣告。
Alternatively, advertisers can opt for traditional online advertising formats like interstitial ads, displayed after a user completes an in-app task or action. This flexibility allows advertisers to select the most suitable format for their campaign goals.
另外,廣告商可以選擇傳統的在線廣告格式(例如間質廣告),在用戶完成應用程序內任務或操作後顯示。這種靈活性使廣告商可以為其競選目標選擇最合適的格式。
Such an approach enhances engagement and aligns perfectly with the behavior of crypto users, who are accustomed to earning tokens and rewards through blockchain-based platforms, making engagement-driven formats a natural fit for certain segments of the audience.
這種方法可以增強參與度並完全與加密用戶的行為完全保持一致,而加密用戶習慣於通過基於區塊鏈的平台賺取令牌和獎勵,這使得以參與度驅動的格式自然適合某些受眾群體。
PropellerAds’ integration with Telegram Mini Apps also offers a unique opportunity for advertisers in the crypto and blockchain space. This traffic type provides access to a global audience, including key regions such as Europe (including CIS countries), India, and parts of Africa—areas with strong crypto adoption.
Propellerads與Telegram Mini Apps的集成也為加密和區塊鏈空間中的廣告商提供了獨特的機會。這種交通類型為全球受眾提供了訪問,包括歐洲(包括獨聯體國家),印度和非洲部分地區的關鍵區域,並採用了強烈的加密貨幣。
Unlike traditional channels like search engines and social media, PropellerAds offers a crypto-friendly moderation process, allowing blockchain-related brands to launch campaigns without the need for dedicated agencies or massive budgets.
與搜索引擎和社交媒體等傳統渠道不同,Propellerads提供了對加密友好的節製過程,使與區塊鏈相關的品牌無需專門的機構或大量預算即可啟動廣告系列。
With a minimum deposit of just $100 and a pay-out threshold of $50, advertisers of all sizes can access this high-potential traffic stream.
最低押金僅為100美元,付費門檻為50美元,各種規模的廣告商可以訪問此高電勢流量流。
“We’ve already been servicing various blockchain-oriented products, including crypto wallets, educational applications for crypto enthusiasts, and Telegram channels. This diverse range of partners showcases the flexibility and effectiveness of our platform for the crypto and blockchain industry,” says Mikhail Goryunov, Chief Marketing Officer at PropellerAds.
“我們已經在為各種面向區塊鏈的產品提供服務,包括加密錢包,加密愛好者的教育應用和電報頻道。這種多樣化的合作夥伴展示了我們平台對加密貨幣和區塊鏈行業平台的靈活性和有效性,” Mikhail Goryunov,Propellellads的首席營銷官Mikhail Goryunov說。
The platform’s advanced targeting capabilities ensure that advertisers can connect with the most relevant users. PropellerAds’ CPA-based bidding model further enhances ROI, giving advertisers complete control over campaign performance and budget allocation.
平台的高級定位功能可確保廣告客戶可以與最相關的用戶聯繫。 Propellerads的基於CPA的招標模型進一步增強了投資回報率,使廣告商完全控制了廣告系列績效和預算分配。
Additionally, today’s PropellerAds platform includes almost all the features advertisers are accustomed to in traditional ad networks, such as auto-optimization, CPA-based bidding, retargeting, and smart bidding models powered by machine learning technologies. These tools allow advertisers to fine-tune their campaigns, maximize efficiency, and scale with precision.
此外,當今的Propellerads平台幾乎包括廣告客戶習慣於傳統廣告網絡的所有功能,例如自動優化,基於CPA的競標,重新定位和由機器學習技術提供支持的智能招標模型。這些工具允許廣告客戶對其廣告系列進行微調,最大程度地提高效率,並精確地進行擴展。
Telegram Mini Apps are uniquely positioned for crypto advertisers. Many Telegram Mini Apps operate on the TON blockchain, meaning users are familiar with crypto wallets and blockchain-based transactions. This creates a highly receptive audience for crypto-related offers, from trading platforms to tokenized rewards programs.
Telegram Mini應用程序是加密廣告商的獨特位置。許多Telegram Mini應用程序在TON區塊鏈上運行,這意味著用戶熟悉加密錢包和基於區塊鏈的交易。從交易平台到令牌化獎勵計劃,這為與加密相關的報價創造了高度接受的受眾。
“PropellerAds’ solution addresses a critical need in the market by providing a seamless advertising channel for Telegram-based crypto projects. Whether promoting a new DeFi app, a DEX, or a blockchain-based game, advertisers can now reach their target audience directly within Telegram’s trusted environment,” adds Mikhail Goryunov.
“ Propellerads的解決方案通過為基於電報的加密項目提供無縫的廣告渠道來滿足市場中的關鍵需求。無論是推廣新的Defi應用程序,DEX還是基於區塊鏈的遊戲,廣告商現在都可以在Telegram的可信環境中直接吸引他們的目標受眾,” Mikhail Goryunov補充說。”
Key Features for Crypto Advertisers
加密廣告商的主要功能
PropellerAds’ Telegram Mini Apps traffic offers several advantages tailored to the crypto industry:
Propellerads的Telegram Mini Apps流量提供了針對加密行業量身定制的幾個優勢:
Pricing Models and Ad Formats
定價模型和廣告格式
PropellerAds supports multiple pricing models, including CPC, Smart CPC, and CPA Goal, allowing advertisers to choose the option that best suits their campaign objectives.
Propellerads支持多種定價模型,包括CPC,SMART CPC和CPA目標,使廣告商可以選擇最適合其廣告系列目標的選項。
The platform also offers auto-creatives, simplifying ad management and enabling advertisers to focus on strategy and benefit from real-time statistics and advanced automation tools, including auto-bidding and automatic ad placement filtering. These features help streamline campaign management, optimize performance, and maximize ROI.
該平台還提供自動創造力,簡化廣告管理,並使廣告商能夠專注於策略,並從實時統計和高級自動化工具中受益,包括自動競標和自動廣告放置過濾。這些功能有助於簡化廣告系列管理,優化性能並最大程度地提高ROI。
Ad formats are designed like familiar push
廣告格式的設計就像熟悉的推動
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