OpenSea 计划从头开始推出一个新平台

OpenSea 是一个曾经领先的非同质代币 (NFT) 市场，计划推出一个从头开始构建的新平台。

OpenSea, once the leading nonfungible token (NFT) marketplace, is set to launch a new platform built from the ground up. The move comes as the company faces declining trading volumes and increasing competition from rivals.

OpenSea 曾经是领先的非同质代币 (NFT) 市场，它将推出一个从头开始构建的新平台。此举正值该公司面临交易量下降和竞争对手日益激烈的竞争之际。

According to OpenSea CEO Devin Finzer, the new platform will launch in December.

OpenSea 首席执行官 Devin Finzer 表示，新平台将于 12 月推出。

Finzer made the announcement on CNBC, just a month after OpenSea received a Wells notice from the Securities and Exchange Commission (SEC) alleging that NFT sales on the platform constituted securities.

Finzer 在 CNBC 上宣布了这一消息，就在 OpenSea 收到美国证券交易委员会 (SEC) 的 Wells 通知，指控该平台上的 NFT 销售构成证券的一个月后。

A New Era for OpenSea

OpenSea 的新时代

The new platform marks a significant shift for the NFT marketplace, which is looking to reinvent itself after a tumultuous few years.

新平台标志着 NFT 市场的重大转变，在经历了几年的动荡之后，该市场正在寻求重塑自我。

In 2022, the company fired nearly half its staff, and Finzer floated the idea of an “OpenSea 2.0.” The upcoming launch would mark a major milestone in the company’s efforts to revamp its operations.

2022 年，该公司解雇了近一半员工，芬泽提出了“OpenSea 2.0”的想法。即将推出的产品将标志着该公司运营改革努力的一个重要里程碑。

OpenSea was launched in 2017, but it did not gain widespread popularity until the 2021-22 NFT frenzy.

OpenSea 于 2017 年推出，但直到 2021-22 NFT 狂潮才获得广泛普及。

At its peak, the platform recorded billions of dollars in trading volume and millions in revenue.

在巅峰时期，该平台记录了数十亿美元的交易量和数百万美元的收入。

However, as the NFT bubble burst and the bear market prevailed, the platform saw a significant decline in user interest.

然而，随着NFT泡沫破裂和熊市盛行，该平台的用户兴趣大幅下降。

Monthly trading volumes for Ethereum-based NFTs plummeted from $868 million in January to just $136 million in October. During this time, OpenSea’s trading volume reached a three-year low.

基于以太坊的 NFT 月交易量从 1 月份的 8.68 亿美元骤降至 10 月份的 1.36 亿美元。在此期间，OpenSea 的交易量达到了三年来的最低点。

What’s Coming Next?

接下来会发生什么？

Few details have been released about how the new OpenSea platform will differ from the existing one.

关于新 OpenSea 平台与现有平台有何不同的细节尚未公布。

However, many believe it will introduce more complex features like its rivals, including advanced tools and integration services.

然而，许多人认为它将像其竞争对手一样引入更复杂的功能，包括高级工具和集成服务。

As the company prepares to launch its new platform, one thing is clear: OpenSea must adapt to survive in a rapidly changing NFT landscape.

当该公司准备推出其新平台时，有一件事是明确的：OpenSea 必须适应以在快速变化的 NFT 环境中生存。

This is especially true considering the NFT marketplace faces stiff competition from its rival, Blur, which offers advanced analytic tools, real-time price feeds, and portfolio insights.

考虑到 NFT 市场面临着竞争对手 Blur 的激烈竞争，这一点尤其如此，Blur 提供先进的分析工具、实时价格反馈和投资组合洞察。