随着加密货币市场持续看涨，NFT 每周销售额飙升 94%

随着比特币和其他加密货币市场的反弹，NFT 销量出现反弹。截至 11 月 17 日当周，数字收藏品飙升 94%

NFT sales volume surged 94% in the week to Nov. 17, reaching $181 million across different blockchains. The increase comes amid a bullish period for the crypto market, with Bitcoin and other major coins rallying.

截至 11 月 17 日当周，不同区块链的 NFT 销售额飙升 94%，达到 1.81 亿美元。这一增长正值加密货币市场的看涨时期，比特币和其他主要货币都在上涨。

Ethereum led the NFT sales surge with $67 million in sales volume, followed by Bitcoin with $60 million and Solana with $26 million. The average value of NFT transactions also increased to $133.08 from $71.11 in the previous week.

以太坊以 6700 万美元的销售额引领 NFT 销售激增，其次是比特币（6000 万美元）和 Solana（2600 万美元）。 NFT 交易均值也从前一周的 71.11 美元上涨至 133.08 美元。

notably, NFT sales volume had declined significantly in recent months, following a peak in January. However, the sales numbers began to recover in October, coinciding with the broader crypto market rally.

值得注意的是，继 1 月份达到峰值后，近几个月 NFT 销量大幅下降。然而，销售数字在 10 月份开始回升，与更广泛的加密货币市场反弹同时发生。

In other NFT news this week, McDonald’s partnered with NFT project Doodles for its online promotion, and former professional basketball player Shaquille O’Neal settled an Astral NFTs lawsuit for $11 million.

本周的其他 NFT 新闻中，麦当劳与 NFT 项目 Doodles 合作进行在线促销，前职业篮球运动员沙奎尔·奥尼尔 (Shaquille O'Neal) 以 1100 万美元和解了 Astral NFT 诉讼。

Here’s a closer look at these stories and other highlights.

以下是对这些故事和其他亮点的详细了解。

NFT weekly sales surge 94% as crypto market continues bullish run

随着加密货币市场持续看涨，NFT 每周销售额飙升 94%

NFT sales volumes rebounded as Bitcoin and other crypto markets rallied. In the week to Nov. 17, digital collectibles surged by 94%, recording a sales volume of $181 million across different blockchains.

随着比特币和其他加密货币市场的反弹，NFT 销量出现反弹。截至 11 月 17 日当周，数字收藏品飙升 94%，不同区块链的销售额达到 1.81 亿美元。

Ethereum, Bitcoin and Solana led the surge. Ethereum recorded an NFT sales volume of $67 million for the week, while Bitcoin had $60 million and Solana had $26 million.

以太坊、比特币和 Solana 领涨。以太坊本周 NFT 销售额为 6700 万美元，比特币为 6000 万美元，Solana 为 2600 万美元。

Within the week, NFT transactions’ average value increased to $133.08 from $71.11.

一周内，NFT 交易均值从 71.11 美元增至 133.08 美元。

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McDonald’s partners with Doodles for collector cups, online promotion

麦当劳与 Doodles 合作推出收藏杯和在线促销

Mcdonald’s partnered with NFT project turned media franchise Doodles in a promotion called McCafé x Doodles Holiday cups. The campaign is called “GM Spread Joy” and features limited-edition cups with Doodles-inspired art.

麦当劳与 NFT 项目转型为媒体特许经营 Doodles 合作，推出了名为“McCafé x Doodles Holiday 杯”的促销活动。该活动名为“GM Spread Joy”，推出带有涂鸦风格艺术的限量版杯子。

Those who purchase the cups can win animated content and digital wearables on the McDonald’s app. McDonald’s said it chose Doodles because it is an “agent of change” in the cultural landscape.

购买杯子的人可以在麦当劳应用程序上赢得动画内容和数字可穿戴设备。麦当劳表示，它选择 Doodles 是因为它是文化景观中的“变革推动者”。

McDonald’s chief marketing officer, Tariq Hassan, said Doodles reaches beyond digital assets and described the projects as an “entertainment brand in itself with a fearless community.”

麦当劳首席营销官塔里克·哈桑 (Tariq Hassan) 表示，Doodles 的业务范围超越了数字资产，并将这些项目描述为“本身就是一个拥有无所畏惧社区的娱乐品牌”。

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NBA legend Shaquille O’Neal signs $11 million Astrals NFT settlement

NBA 传奇人物沙奎尔·奥尼尔签署 1100 万美元 Astrals NFT 和解协议

Former NBA player and commentator Shaquille O’Neal signed an $11 million settlement over promoting the Astrals NFT project. He will pay $11 million in exchange for the dismissal of a lawsuit.

前 NBA 球员兼评论员沙奎尔·奥尼尔 (Shaquille O'Neal) 就推广 Astrals NFT 项目签署了 1100 万美元的和解协议。他将支付 1100 万美元以换取诉讼被驳回。

The NFT collection comprised 10,000 artworks created by Damien Guimoneau. However, buyers of the digital collectibles claimed to have suffered financial losses when the NFTs dropped in value.

NFT 收藏包括达米安·吉莫诺 (Damien Guimoneau) 创作的 10,000 件艺术品。然而，数字收藏品的买家声称，当 NFT 价值下跌时，他们遭受了经济损失。

The basketball legend said while he had not abandoned the project, he had decided to settle the lawsuit by paying the settlement.

这位篮球传奇人物表示，虽然他没有放弃该项目，但他决定通过支付和解金来解决诉讼。

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Thanks for reading this digest of the week’s most notable developments in the NFT space. Come again next Wednesday for more reports and insights into this actively evolving space.

感谢您阅读本周 NFT 领域最显着进展的摘要。下周三再来，了解有关这个积极发展的领域的更多报告和见解。