隨著加密貨幣市場持續看漲，NFT 每週銷售飆升 94%

隨著比特幣和其他加密貨幣市場的反彈，NFT 銷量出現反彈。截至 11 月 17 日當週，數位收藏品飆升 94%

NFT sales volume surged 94% in the week to Nov. 17, reaching $181 million across different blockchains. The increase comes amid a bullish period for the crypto market, with Bitcoin and other major coins rallying.

截至 11 月 17 日當週，NFT 銷售額飆升 94%，在不同區塊鏈上達到 1.81 億美元。這一成長正值加密貨幣市場的看漲時期，比特幣和其他主要貨幣都在上漲。

Ethereum led the NFT sales surge with $67 million in sales volume, followed by Bitcoin with $60 million and Solana with $26 million. The average value of NFT transactions also increased to $133.08 from $71.11 in the previous week.

以太坊以 6,700 萬美元的銷售額引領 NFT 銷售激增，其次是比特幣（6,000 萬美元）和 Solana（2,600 萬美元）。 NFT 交易均值也從前一周的 71.11 美元上漲至 133.08 美元。

notably, NFT sales volume had declined significantly in recent months, following a peak in January. However, the sales numbers began to recover in October, coinciding with the broader crypto market rally.

值得注意的是，繼 1 月達到高峰後， NFT 銷量近幾個月大幅下降。然而，銷售數字在 10 月開始回升，與更廣泛的加密貨幣市場反彈同時發生。

In other NFT news this week, McDonald’s partnered with NFT project Doodles for its online promotion, and former professional basketball player Shaquille O’Neal settled an Astral NFTs lawsuit for $11 million.

在本週的其他 NFT 新聞中，麥當勞與 NFT 項目 Doodles 合作進行線上促銷，前職業籃球運動員 Shaquille O’Neal 以 1100 萬美元和解了 Astral NFT 訴訟。

Here’s a closer look at these stories and other highlights.

以下是對這些故事和其他亮點的詳細了解。

NFT weekly sales surge 94% as crypto market continues bullish run

隨著加密貨幣市場持續看漲，NFT 每週銷售飆升 94%

NFT sales volumes rebounded as Bitcoin and other crypto markets rallied. In the week to Nov. 17, digital collectibles surged by 94%, recording a sales volume of $181 million across different blockchains.

隨著比特幣和其他加密貨幣市場的反彈，NFT 銷量出現反彈。截至 11 月 17 日當週，數位收藏品飆升 94%，不同區塊鏈的銷售額達到 1.81 億美元。

Ethereum, Bitcoin and Solana led the surge. Ethereum recorded an NFT sales volume of $67 million for the week, while Bitcoin had $60 million and Solana had $26 million.

以太坊、比特幣和 Solana 領漲。以太坊本週 NFT 銷售額為 6,700 萬美元，比特幣為 6,000 萬美元，Solana 為 2,600 萬美元。

Within the week, NFT transactions’ average value increased to $133.08 from $71.11.

一週內，NFT 交易均值從 71.11 美元增至 133.08 美元。

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McDonald’s partners with Doodles for collector cups, online promotion

麥當勞與 Doodles 合作推出收藏杯和線上促銷

Mcdonald’s partnered with NFT project turned media franchise Doodles in a promotion called McCafé x Doodles Holiday cups. The campaign is called “GM Spread Joy” and features limited-edition cups with Doodles-inspired art.

麥當勞與 NFT 項目轉型為媒體特許經營 Doodles 合作，推出了名為“McCafé x Doodles Holiday 杯”的促銷活動。該活動名為“GM Spread Joy”，推出帶有塗鴉風格藝術的限量版杯子。

Those who purchase the cups can win animated content and digital wearables on the McDonald’s app. McDonald’s said it chose Doodles because it is an “agent of change” in the cultural landscape.

購買杯子的人可以在麥當勞應用程式上贏得動畫內容和數位穿戴式裝置。麥當勞表示，它選擇 Doodles 是因為它是文化景觀中的「變革推動者」。

McDonald’s chief marketing officer, Tariq Hassan, said Doodles reaches beyond digital assets and described the projects as an “entertainment brand in itself with a fearless community.”

麥當勞首席行銷長 Tariq Hassan 表示，Doodles 的業務範圍超越了數位資產，並將這些項目描述為「本身就是一個擁有無所畏懼社區的娛樂品牌」。

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NBA legend Shaquille O’Neal signs $11 million Astrals NFT settlement

NBA 傳奇人物沙奎爾·奧尼爾簽署 1100 萬美元 Astrals NFT 和解協議

Former NBA player and commentator Shaquille O’Neal signed an $11 million settlement over promoting the Astrals NFT project. He will pay $11 million in exchange for the dismissal of a lawsuit.

前 NBA 球員兼評論員 Shaquille O'Neal 就推廣 Astrals NFT 計畫簽署了 1,100 萬美元的和解協議。他將支付 1100 萬美元以換取訴訟被駁回。

The NFT collection comprised 10,000 artworks created by Damien Guimoneau. However, buyers of the digital collectibles claimed to have suffered financial losses when the NFTs dropped in value.

NFT 收藏包括 Damien Guimoneau 創作的 10,000 件藝術品。然而，數位收藏品的買家聲稱，當 NFT 價值下跌時，他們遭受了經濟損失。

The basketball legend said while he had not abandoned the project, he had decided to settle the lawsuit by paying the settlement.

這位籃球傳奇人物表示，雖然他沒有放棄該項目，但他決定透過支付和解金來解決訴訟。

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Thanks for reading this digest of the week’s most notable developments in the NFT space. Come again next Wednesday for more reports and insights into this actively evolving space.

感謝您閱讀本週 NFT 領域最顯著進展的摘要。下週三再來，了解更多有關這個積極發展的領域的報告和見解。