MicroStrategy将品牌重塑为策略，将自己定位为世界上第一个也是最大的比特币财政公司

这种过渡标志着该公司的战略发展，将其定位为世界上第一个也是最大的比特币财政公司

Tech giant MicroStrategy has officially announced its rebranding initiative, adopting the name Strategy. This transition marks a strategic evolution for the company, positioning it as the world’s first and largest Bitcoin (BTC) Treasury Company.

科技巨头MicroStrategy已正式宣布了其品牌重塑计划，采用了策略。这种过渡标志着该公司的战略发展，将其定位为世界上第一个也是最大的比特币（BTC）财政公司。

Despite the shift in branding, Strategy will retain its identity as a leading independent business intelligence firm and a Nasdaq 100 stock.

尽管品牌发展发生了变化，但战略仍将保留其作为领先的独立商业情报公司和纳斯达克100股票的身份。

MicroStrategy Rebrands As Strategy

微观策略将品牌重塑为策略

According to MicroStrategy’s announcement, the rebranding reflects a concentrated focus on Bitcoin, a move that aligns with the company’s broader appeal in the rapidly evolving cryptocurrency space.

根据MicroStrategy的宣布，重塑品牌反映了对比特币的集中精力，此举与该公司在快速发展的加密货币领域的更广泛吸引力相吻合。

The new brand identity features a stylized “B,” symbolizing Strategy’s commitment to its Bitcoin strategy and its unique role in the market. The primary color of the brand has shifted to orange, a hue that embodies energy, intelligence, and, importantly, Bitcoin itself.

新的品牌身份具有风格化的“ B”，象征着策略对其比特币策略的承诺及其在市场中的独特作用。该品牌的主要颜色已转移到橙色，这种色调体现了能量，智能，重要的是比特币本身。

Strategy’s transformation from a traditional software provider to a Bitcoin-centric firm began last year when it announced its commitment to “Bitcoin development.”

战略从传统软件提供商转变为以比特币为中心的公司，该公司于去年宣布承诺“比特币开发”。

Since then, the company has aggressively pursued a strategy of acquiring Bitcoin, raising significant capital through convertible bond sales specifically to fund these purchases.

从那以后，该公司积极采取一项获取比特币的策略，通过可转换债券销售专门为这些购买提供了大量资本。

As a result, Strategy has become synonymous with Bitcoin investment, often trading as a proxy for the cryptocurrency’s price movements.

结果，策略已成为比特币投资的代名词，通常是代理加密货币价格变动的代理。

Over the past year, MicroStrategy has adopted a more assertive approach, increasing its Bitcoin holdings to an impressive 471,107 BTC, making it the largest corporate holder of the asset globally.

在过去的一年中，MicroStrategy采用了一种更加自信的方法，将其比特币持有量增加到令人印象深刻的471,107 BTC，使其成为全球资产中最大的公司持有人。

This aggressive accumulation has drawn comparisons to meme stocks, particularly as the company consistently buys Bitcoin in significant amounts, even as the cryptocurrency reaches new all-time highs.

这种积极的积累与模因股票进行了比较，尤其是当公司始终以大量购买比特币，即使加密货币达到了新的历史最高点。

Since the election of President Donald Trump, Bitcoin has surged nearly 40%, and Strategy’s shares have risen approximately 50%.

自从唐纳德·特朗普总统当选以来，比特币飙升了近40％，策略的股票大约上涨了约50％。

A New Chapter Focused On Bitcoin And AI

专注于比特币和人工智能的新篇章

Michael Saylor, co-founder and executive chairman of MicroStrategy, is set to discuss the rebranding during the company’s earnings call. In a statement, he expressed that the word “Strategy” is not only powerful but also encapsulates the essence of the company’s mission.

MicroStrategy的联合创始人兼执行董事长Michael Saylor将在公司的收入电话会议期间讨论品牌重塑。他在一份声明中表示，“策略”一词不仅强大，而且还封装了公司使命的本质。

Citing Antoine de Saint-Exupéry, Saylor emphasized that the new name distills the company’s identity to its strategic core, aligning with its pursuit of excellence.

Saylor引用Antoine de Saint-Exupéry，强调，新名称将公司的身份提炼为其战略核心，与追求卓越的追求保持一致。

Saylor further articulated that Strategy is at the forefront of two of the most transformative technologies of the twenty-first century: Bitcoin and artificial intelligence.

Saylor进一步表达了策略是二十一世纪最具变革性技术的两种最具变革性的技术：比特币和人工智能。

The new branding for MicroStrategy aims to convey the universal appeal of the company and the value it brings to its shareholders, customers, partners, and employees. Saylor concluded by saying:

MicroStrategy的新品牌旨在传达公司的普遍吸引力及其给股东，客户，合作伙伴和员工带来的价值。塞勒总结说：

“Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.”

“战略是人类语言中最有力，最积极的话之一。它还代表了我们公司名称的简化，其最重要，战略性的核心。 Antoine de Saint-Exupery说：“实现了完美，而不是当无需添加时，而是没有什么可带走的。” 35年后，我们的新品牌完美地代表了我们对完美的追求。”

At the time of writing, the market’s leading crypto, Bitcoin, is trading at $97,300 and has seen losses of up to 7% in the past week alone.

在撰写本文时，市场领先的加密货币比特币的交易价格为97,300美元，仅在过去一周中，亏损就达到了7％。