默林魔术剧增：收入猛增，收购奥兰多之眼

Merlin Magic: Revenue Soars, Orlando Eye Acquired

梅林魔术队：收入猛增，收购奥兰多之眼

Is Merlin's Performance a Testament to Passion or Pure Profit?

Merlin 的表现是激情还是纯粹利润的证明？

Merlin Entertainments, the theme park giant, has reported an impressive eight percent surge in revenue for 2023, coupled with a strategic acquisition.

主题公园巨头默林娱乐公司 (Merlin Entertainments) 报告称，加上一项战略收购，2023 年收入将大幅增长 8%。

A record 62 million guests, a seven million increase from the previous year, flocked to Merlin's attractions worldwide. This translated into a revenue jump to £2.1 billion and adjusted EBITDA of £662 million.

创纪录的 6200 万名游客涌入梅林世界各地的景点，比上一年增加了 700 万人。这意味着收入跃升至 21 亿英镑，调整后 EBITDA 为 6.62 亿英镑。

Orlando Eye: A Gateway to Growth

奥兰多之眼：成长之门

Merlin's latest acquisition, the Orlando Wheel at Icon Park, marks a significant expansion in the US market. As the tallest observation wheel on the East Coast, the Orlando Wheel will be rebranded as "Orlando Eye," strengthening Merlin's presence in the bustling tourist hub.

Merlin 最新收购的 Icon Park 奥兰多摩天轮标志着其在美国市场的显着扩张。作为东海岸最高的观景摩天轮，奥兰多摩天轮将更名为“奥兰多之眼”，加强梅林在繁华旅游中心的影响力。

With this addition, Merlin now boasts an impressive portfolio of 141 attractions across 23 countries.

凭借这一新增设施，默林现在拥有遍布 23 个国家/地区的 141 个景点，令人印象深刻。

Driving Growth: A Premium Strategy

推动增长：优质战略

Scott O'Neil, Merlin's CEO, attributes the company's success to its dedicated team and vibrant culture. He outlines plans to continue growth by enhancing the premium offerings at Legoland Resorts, investing in high-potential resorts, and expanding the Gateway Attractions division.

Merlin 首席执行官斯科特·奥尼尔 (Scott O'Neil) 将公司的成功归功于其敬业的团队和充满活力的文化。他概述了通过增强乐高乐园度假村的优质产品、投资高潜力度假村以及扩大门户景点部门来持续增长的计划。

Merlin's focus on creating "mega-clusters" in key tourist destinations aims to capitalize on long-term visitation growth.

默林致力于在主要旅游目的地创建“巨型集群”，旨在利用长期的游客增长。

The Takeaway: Calculated Expansion or Corporate Domination?

要点：有计划的扩张还是公司的统治？

Merlin's financial performance and strategic acquisitions raise questions about the company's long-term goals. Is this growth a testament to innovation and customer satisfaction, or is it a calculated expansion aimed at market dominance?

Merlin 的财务业绩和战略收购引发了人们对该公司长期目标的质疑。这种增长是创新和客户满意度的证明，还是旨在占据市场主导地位的有计划的扩张？

As Merlin continues its trajectory, it remains to be seen whether its premium strategy and global presence will lead to sustainable success or create a monopoly that stifles competition and innovation in the entertainment industry.

随着默林继续其发展轨迹，其高端战略和全球影响力是否会带来可持续的成功，还是会形成扼杀娱乐行业竞争和创新的垄断，还有待观察。