默林魔術劇增：收入暴增，收購奧蘭多之眼

Merlin Magic: Revenue Soars, Orlando Eye Acquired

梅林魔術隊：收入暴增，收購奧蘭多之眼

Is Merlin's Performance a Testament to Passion or Pure Profit?

Merlin 的表現是激情還是純粹利潤的證明？

Merlin Entertainments, the theme park giant, has reported an impressive eight percent surge in revenue for 2023, coupled with a strategic acquisition.

主題樂園巨頭默林娛樂公司 (Merlin Entertainments) 報告稱，加上一項策略性收購，2023 年營收將大幅成長 8%。

A record 62 million guests, a seven million increase from the previous year, flocked to Merlin's attractions worldwide. This translated into a revenue jump to £2.1 billion and adjusted EBITDA of £662 million.

創紀錄的 6,200 萬名遊客湧入梅林世界各地的景點，比前一年增加了 700 萬人。這意味著收入躍升至 21 億英鎊，調整後 EBITDA 為 6.62 億英鎊。

Orlando Eye: A Gateway to Growth

奧蘭多之眼：成長之門

Merlin's latest acquisition, the Orlando Wheel at Icon Park, marks a significant expansion in the US market. As the tallest observation wheel on the East Coast, the Orlando Wheel will be rebranded as "Orlando Eye," strengthening Merlin's presence in the bustling tourist hub.

Merlin 最新收購的 Icon Park 奧蘭多摩天輪標誌著其在美國市場的顯著擴張。作為東海岸最高的觀景摩天輪，奧蘭多摩天輪將更名為“奧蘭多之眼”，加強梅林在繁華旅遊中心的影響力。

With this addition, Merlin now boasts an impressive portfolio of 141 attractions across 23 countries.

憑藉這一新增設施，默林現在擁有遍布 23 個國家的 141 個景點，令人印象深刻。

Driving Growth: A Premium Strategy

推動成長：優質策略

Scott O'Neil, Merlin's CEO, attributes the company's success to its dedicated team and vibrant culture. He outlines plans to continue growth by enhancing the premium offerings at Legoland Resorts, investing in high-potential resorts, and expanding the Gateway Attractions division.

Merlin 執行長 Scott O'Neil 將公司的成功歸功於其敬業的團隊和充滿活力的文化。他概述了透過增強樂高樂園度假村的優質產品、投資高潛力度假村以及擴大門戶景點部門來持續增長的計劃。

Merlin's focus on creating "mega-clusters" in key tourist destinations aims to capitalize on long-term visitation growth.

默林致力於在主要旅遊目的地創建“巨型集群”，旨在利用長期的遊客增長。

The Takeaway: Calculated Expansion or Corporate Domination?

重點：有計劃的擴張還是公司的統治？

Merlin's financial performance and strategic acquisitions raise questions about the company's long-term goals. Is this growth a testament to innovation and customer satisfaction, or is it a calculated expansion aimed at market dominance?

Merlin 的財務表現和策略性收購引發了人們對該公司長期目標的質疑。這種成長是創新和客戶滿意度的證明，還是旨在佔據市場主導地位的有計劃的擴張？

As Merlin continues its trajectory, it remains to be seen whether its premium strategy and global presence will lead to sustainable success or create a monopoly that stifles competition and innovation in the entertainment industry.

隨著默林繼續其發展軌跡，其高端策略和全球影響力是否會帶來可持續的成功，還是會形成扼殺娛樂產業競爭和創新的壟斷，還有待觀察。