Meme 币：加密货币市场的炒作、演变和未来

Meme 币具有投机性质，但尽管它们面临批评，但它们成功地吸引了加密社区的注意力。

Meme coins, a class of cryptocurrencies inspired by internet memes, have been around for almost a decade. However, they gained massive popularity in 2021 when celebrities began advocating for them—more specifically, for Dogecoin, the first-ever meme coin. Historically, meme coins have been a subject of controversy: while their supporters resonate with their community-first principles, detractors argue that they have little to no utility, and they also negatively impact the reputation of the crypto industry, as they are unserious. And yet, meme coins have become the primary driving narrative of the latest crypto bull market. In 2024 Q1, meme tokens were among the most successful digital assets, boasting impressive average returns of 1316%. Their performance didn’t slow down during the rest of the year either—in fact, they continue to be the catalyst of upward spikes.

模因币是一类受互联网模因启发的加密货币，已经存在了近十年。然而，当名人开始倡导它们时，它们在 2021 年获得了广泛的欢迎——更具体地说，是狗狗币，这是有史以来第一个模因硬币。从历史上看，模因币一直是争议的话题：虽然它们的支持者与其社区优先原则产生共鸣，但批评者认为它们几乎没有任何用处，而且它们还对加密行业的声誉产生负面影响，因为它们不认真。然而，迷因币已成为最新加密货币牛市的主要驱动力。 2024 年第一季度，meme 代币是最成功的数字资产之一，平均回报率高达 1316%，令人印象深刻。在今年剩下的时间里，它们的表现也没有放缓——事实上，它们仍然是上涨的催化剂。

Meme coins go beyond the prospect of earning substantial returns. At the heart of their success lies a strong community that shares the same interest and supports causes and events. For example, it’s no secret that Dogecoin has been used for charity multiple times, which proves that these coins can do more than help you build wealth. Besides Dogecoin, there are other meme coins that have raised the interest of investors, such as Pepe coin, inspired by an Internet meme, which has demonstrated massive growth potential since its inception, with analysts forecasting a price growth of 105% from its current value in 2025.

模因币的前景超出了赚取可观回报的范围。他们成功的核心在于拥有共同兴趣并支持事业和活动的强大社区。例如，狗狗币已多次用于慈善事业，这已不是什么秘密，这证明这些硬币不仅仅可以帮助您积累财富。除了狗狗币之外，还有其他模因币也引起了投资者的兴趣，例如受互联网模因启发的佩佩币，自诞生以来就显示出巨大的增长潜力，分析师预测其价格将比当前价值增长 105% 2025年。

What’s behind the hype of meme coins?

模因币炒作的背后是什么？

Meme coins investing offers valuable insight into the intricate relationship between financial decision-making and human psychology. Unlike traditional assets, they are heavily impacted by viral moments, social trends, and the lure of quick gains. At the heart of meme coins investing lie human emotions and biases, with FOMO influencing investors to buy trending tokens. However, community sentiment is the most important thing in the meme coin landscape. After all, most meme tokens lack intrinsic value regarding their utility—except for the collective belief of their communities.

模因币投资为金融决策与人类心理之间错综复杂的关系提供了宝贵的见解。与传统资产不同，它们受到病毒式传播、社会趋势和快速收益诱惑的严重影响。模因币投资的核心在于人类的情感和偏见，“害怕错过”会影响投资者购买热门代币。然而，社区情绪是模因币领域最重要的事情。毕竟，大多数模因代币缺乏其实用性的内在价值——除了其社区的集体信仰。

The promise of quick gains is alluring for investors who are risk-takers, with many of them choosing meme coins because they are willing to stomach risk in return for the opportunity at a quick 10x, 100x, or even 1000x. Thus, meme coins are the perfect representation of the high-risk, high-reward ethos of crypto investing. On the other hand, investors who choose more traditional cryptocurrencies, such as Bitcoin, are more likely to adopt a long-term mindset and aren’t willing to take such significant risks that could result in losses. It’s worth noting that meme coins are highly dependent on market sentiment, with online platforms such as Reddit, TikTok, and Discord serving as catalysts for their viral marketing campaigns and enabling them to connect with many users. Besides, meme culture and humor also play a role in the success of these tokens, impacting investor behavior. For example, humor can foster novelty in the crypto landscape while reducing the seriousness of investing in such speculative assets. But it’s not just the fact that investors don’t want to be left behind that compels them to invest in meme coins. Ultimately, meme coins allow investors to be part of something bigger, and this is an attribute that sets them apart from the rest of the cryptocurrencies, keeping them strong, even during times when the market becomes rocky.

快速收益的承诺对于愿意承担风险的投资者来说很有吸引力，他们中的许多人选择模因币是因为他们愿意承受风险，以换取快速 10 倍、100 倍甚至 1000 倍的机会。因此，模因币是加密货币投资高风险、高回报精神的完美体现。另一方面，选择比特币等传统加密货币的投资者更有可能采取长期思维，不愿意承担可能导致损失的重大风险。值得注意的是，meme 币高度依赖于市场情绪，Reddit、TikTok 和 Discord 等在线平台成为其病毒式营销活动的催化剂，使它们能够与许多用户建立联系。此外，模因文化和幽默也在这些代币的成功中发挥了作用，影响着投资者的行为。例如，幽默可以培养加密领域的新颖性，同时降低投资此类投机资产的严肃性。但迫使他们投资模因币的不仅仅是投资者不想被抛在后面的事实。最终，迷因币让投资者成为更大事业的一部分，这是它们与其他加密货币区别开来的一个属性，即使在市场动荡的时期，它们也能保持强劲。

The evolution of meme coins over the years

多年来模因币的演变

The concept of meme coins started with Dogecoin, which was introduced in December 2013 by Jackson Palmer and Billy Marcus. The coin drew inspiration from the Shiba Inu dog meme known as “Doge” (the misspelling was intentional to highlight the meme-based nature). Although Dogecoin lacked intrinsic value and didn’t plan to become famous, the opposite happened, and due to the endorsements from high-profile figures and social media buzz, it became popular very quickly. By May 2021, its value already reached $0.50, and the market cap surpassed 17 billion, with Dogecoin becoming one of the most well-known cryptocurrencies.

模因币的概念始于狗狗币，由 Jackson Palmer 和 Billy Marcus 于 2013 年 12 月推出。该硬币的灵感来自被称为“Doge”的柴犬模因（拼写错误是故意强调基于模因的性质）。尽管狗狗币缺乏内在价值，也没有打算出名，但事实恰恰相反，由于知名人士的背书和社交媒体的热议，它很快就流行起来。到 2021 年 5 月，其价值已达到 0.50 美元，市值超过 170 亿，狗狗币成为最知名的加密货币之一。

Its success set the stage for the creation of other meme coins, like Shiba Inu, an ERC-20 token on the Ethereum blockchain, which gained tremendous popularity even if it didn’t have a fundamental use case. A tweet from Musk in March 2021 about the token caused its market cap to skyrocket, showcasing the major impact of social media on the popularity of a meme coin. In 2023, another meme coin was introduced, inspired by the famous green frog meme: PEPE. More specifically, it was launched in April 2023 and performed incredibly well, with its market cap surpassing $1.6 billion within just a few weeks, driven by social media hype and influencer buzz. Today, PEPE is among the most popular meme coins, alongside Shiba Inu and Dogecoin. But meme coins continued to evolve, with new tokens

它的成功为其他 meme 币的创建奠定了基础，例如 Shiba Inu，这是以太坊区块链上的 ERC-20 代币，即使没有基本的用例，它也获得了巨大的受欢迎。 2021 年 3 月，马斯克发布的一条关于该代币的推文导致其市值飙升，展示了社交媒体对模因币受欢迎程度的重大影响。 2023 年，受著名绿蛙模因启发，推出了另一种模因币：PEPE。更具体地说，它于 2023 年 4 月推出，表现非常出色，在社交媒体炒作和影响力热议的推动下，其市值在短短几周内就超过了 16 亿美元。如今，PEPE 与柴犬和狗狗币一样是最受欢迎的模因币之一。但模因币继续发展，出现了新的代币