Meme 幣：加密貨幣市場的炒作、演變與未來

Meme 幣具有投機性質，但儘管它們面臨批評，但它們成功地吸引了加密社群的注意。

Meme coins, a class of cryptocurrencies inspired by internet memes, have been around for almost a decade. However, they gained massive popularity in 2021 when celebrities began advocating for them—more specifically, for Dogecoin, the first-ever meme coin. Historically, meme coins have been a subject of controversy: while their supporters resonate with their community-first principles, detractors argue that they have little to no utility, and they also negatively impact the reputation of the crypto industry, as they are unserious. And yet, meme coins have become the primary driving narrative of the latest crypto bull market. In 2024 Q1, meme tokens were among the most successful digital assets, boasting impressive average returns of 1316%. Their performance didn’t slow down during the rest of the year either—in fact, they continue to be the catalyst of upward spikes.

迷因幣是一類受網路迷因啟發的加密貨幣，已經存在了近十年。然而，當名人開始倡導它們時，它們在 2021 年獲得了廣泛的歡迎——更具體地說，是狗狗幣，這是有史以​​來第一個模因硬幣。從歷史上看，迷因幣一直是爭議的話題：雖然它們的支持者與其社群優先原則產生共鳴，但批評者認為它們幾乎沒有任何用處，而且它們也對加密產業的聲譽產生負面影響，因為它們不認真。然而，迷因幣已成為最新加密貨幣多頭市場的主要驅動力。 2024 年第一季度，meme 代幣是最成功的數位資產之一，平均回報率高達 1316%，令人印象深刻。在今年剩下的時間裡，它們的表現也沒有放緩——事實上，它們仍然是上漲的催化劑。

Meme coins go beyond the prospect of earning substantial returns. At the heart of their success lies a strong community that shares the same interest and supports causes and events. For example, it’s no secret that Dogecoin has been used for charity multiple times, which proves that these coins can do more than help you build wealth. Besides Dogecoin, there are other meme coins that have raised the interest of investors, such as Pepe coin, inspired by an Internet meme, which has demonstrated massive growth potential since its inception, with analysts forecasting a price growth of 105% from its current value in 2025.

模因幣的前景超出了賺取可觀回報的範圍。他們成功的核心在於擁有共同興趣並支持事業和活動的強大社區。例如，狗狗幣已多次用於慈善事業，這已不是什麼秘密，這證明這些硬幣不僅僅可以幫助您累積財富。除了狗狗幣之外，還有其他迷因幣也引起了投資者的興趣，例如受網路迷因啟發的佩佩幣，自誕生以來就顯示出巨大的成長潛力，分析師預測其價格將比當前價值成長105% 2025年。

What’s behind the hype of meme coins?

模因幣炒作的背後是什麼？

Meme coins investing offers valuable insight into the intricate relationship between financial decision-making and human psychology. Unlike traditional assets, they are heavily impacted by viral moments, social trends, and the lure of quick gains. At the heart of meme coins investing lie human emotions and biases, with FOMO influencing investors to buy trending tokens. However, community sentiment is the most important thing in the meme coin landscape. After all, most meme tokens lack intrinsic value regarding their utility—except for the collective belief of their communities.

模因幣投資為金融決策與人類心理之間錯綜複雜的關係提供了寶貴的見解。與傳統資產不同，它們受到病毒式傳播、社會趨勢和快速收益誘惑的嚴重影響。迷因幣投資的核心在於人類的情感和偏見，「害怕錯過」會影響投資者購買熱門代幣。然而，社群情緒是迷因幣領域最重要的事情。畢竟，大多數模因代幣缺乏其實用性的內在價值——除了其社區的集體信念。

The promise of quick gains is alluring for investors who are risk-takers, with many of them choosing meme coins because they are willing to stomach risk in return for the opportunity at a quick 10x, 100x, or even 1000x. Thus, meme coins are the perfect representation of the high-risk, high-reward ethos of crypto investing. On the other hand, investors who choose more traditional cryptocurrencies, such as Bitcoin, are more likely to adopt a long-term mindset and aren’t willing to take such significant risks that could result in losses. It’s worth noting that meme coins are highly dependent on market sentiment, with online platforms such as Reddit, TikTok, and Discord serving as catalysts for their viral marketing campaigns and enabling them to connect with many users. Besides, meme culture and humor also play a role in the success of these tokens, impacting investor behavior. For example, humor can foster novelty in the crypto landscape while reducing the seriousness of investing in such speculative assets. But it’s not just the fact that investors don’t want to be left behind that compels them to invest in meme coins. Ultimately, meme coins allow investors to be part of something bigger, and this is an attribute that sets them apart from the rest of the cryptocurrencies, keeping them strong, even during times when the market becomes rocky.

快速收益的承諾對於願意承擔風險的投資者來說很有吸引力，他們中的許多人選擇模因幣是因為他們願意承受風險，以換取快速 10 倍、100 倍甚至 1000 倍的機會。因此，迷因幣是加密貨幣投資高風險、高回報精神的完美體現。另一方面，選擇比特幣等傳統加密貨幣的投資者更有可能採取長期思維，不願意承擔可能導致損失的重大風險。值得注意的是，meme 幣高度依賴市場情緒，Reddit、TikTok 和 Discord 等線上平台成為其病毒式行銷活動的催化劑，使它們能夠與許多用戶建立聯繫。此外，迷因文化和幽默也在這些代幣的成功中發揮了作用，影響著投資者的行為。例如，幽默可以促進加密貨幣領域的新穎性，同時降低投資此類投機資產的嚴肅性。但迫使他們投資模因幣的不僅僅是投資者不想被拋在後面的事實。最終，迷因幣讓投資者成為更大事業的一部分，這是它們與其他加密貨幣區分開來的屬性，即使在市場動盪的時期，它們也能保持強勁。

The evolution of meme coins over the years

多年來模因幣的演變

The concept of meme coins started with Dogecoin, which was introduced in December 2013 by Jackson Palmer and Billy Marcus. The coin drew inspiration from the Shiba Inu dog meme known as “Doge” (the misspelling was intentional to highlight the meme-based nature). Although Dogecoin lacked intrinsic value and didn’t plan to become famous, the opposite happened, and due to the endorsements from high-profile figures and social media buzz, it became popular very quickly. By May 2021, its value already reached $0.50, and the market cap surpassed 17 billion, with Dogecoin becoming one of the most well-known cryptocurrencies.

迷因幣的概念始於狗狗幣，由 Jackson Palmer 和 Billy Marcus 於 2013 年 12 月推出。這枚硬幣的靈感來自被稱為“Doge”的柴犬模因（拼寫錯誤是故意強調基於模因的性質）。儘管狗狗幣缺乏內在價值，也沒有打算出名，但事實恰恰相反，由於知名人士的背書和社群媒體的熱議，它很快就流行起來。到 2021 年 5 月，其價值已達到 0.50 美元，市值超過 170 億，狗狗幣成為最知名的加密貨幣之一。

Its success set the stage for the creation of other meme coins, like Shiba Inu, an ERC-20 token on the Ethereum blockchain, which gained tremendous popularity even if it didn’t have a fundamental use case. A tweet from Musk in March 2021 about the token caused its market cap to skyrocket, showcasing the major impact of social media on the popularity of a meme coin. In 2023, another meme coin was introduced, inspired by the famous green frog meme: PEPE. More specifically, it was launched in April 2023 and performed incredibly well, with its market cap surpassing $1.6 billion within just a few weeks, driven by social media hype and influencer buzz. Today, PEPE is among the most popular meme coins, alongside Shiba Inu and Dogecoin. But meme coins continued to evolve, with new tokens

它的成功為其他 meme 幣的創建奠定了基礎，例如 Shiba Inu，這是以太坊區塊鏈上的 ERC-20 代幣，即使沒有基本的用例，它也獲得了巨大的受歡迎。 2021 年 3 月，馬斯克發布的一條關於該代幣的推文導致其市值飆升，展示了社群媒體對迷因幣受歡迎程度的重大影響。 2023 年，受著名綠蛙迷因啟發，推出了另一種迷因幣：PEPE。更具體地說，它於 2023 年 4 月推出，表現非常出色，在社交媒體炒作和影響力熱議的推動下，其市值在短短幾週內就超過了 16 億美元。如今，PEPE 與柴犬和狗狗幣一樣是最受歡迎的迷因幣之一。但模因幣繼續發展，出現了新的代幣