麦当劳嘉年华促销：纪念币和麻辣美食

麦当劳在 20 世纪 80 年代的嘉年华麦乐鸡促销活动为顾客提供了来自六个拉丁美洲国家（阿根廷、哥斯达黎加、厄瓜多尔、危地马拉、秘鲁和委内瑞拉）的真正的收藏硬币作为奖励以及辣酱。尽管促销活动对文化不敏感，但可收藏的硬币和酱汁仍然被顾客深深地记住。

McDonald's Fiesta Promotion: A Brief History of Collectible Coins and Spicy Sauces

麦当劳嘉年华促销：收藏硬币和辣酱的简史

In the realm of fast food promotions, McDonald's has had its fair share of memorable campaigns, and the Fiesta Chicken McNuggets promotion of the late 1980s stands out as a unique and fondly remembered offering.

在快餐促销领域，麦当劳也有不少令人难忘的促销活动，其中 20 世纪 80 年代末的嘉年华麦乐鸡促销活动因其独特且令人难忘的产品而脱颖而出。

A Culinary Fiesta with a Currency Twist

货币扭曲的美食嘉年华

Launched in 1988, the Fiesta promotion sought to entice customers with a combination of tantalizing flavors and a collectible element. The highlight of the campaign was the distribution of real coins from six Latin American countries with each purchase of a Fiesta McNuggets meal.

Fiesta 促销活动于 1988 年推出，旨在通过诱人的口味和收藏元素的结合来吸引顾客。该活动的亮点是，每购买一份嘉年华麦乐鸡餐，就会分发来自六个拉丁美洲国家的真实硬币。

Exotic Sauces and Cultural Sensitivity

异国情调的酱汁和文化敏感性

Accompanying the collectible coins were a trio of vibrant dipping sauces inspired by Latin American cuisine: Mesquite BBQ, Green Chili Salsa with Jalapeño Peppers, and Mild Salsa with Chunks of Tomato and Onions. These sauces were a departure from the traditional ketchup and ranch offerings, reflecting the growing popularity of chips and salsa at the time.

伴随着这些收藏硬币的是三款充满活力的蘸酱，灵感来自拉丁美洲美食：豆科灌木烧烤、青辣椒莎莎酱配墨西哥胡椒，以及温和莎莎酱配番茄和洋葱块。这些酱汁与传统的番茄酱和牧场产品不同，反映出当时薯片和莎莎酱越来越受欢迎。

While the promotion aimed to celebrate Latin American flavors, its messaging has been criticized in retrospect for its cultural insensitivity, referring to the coins as "real south of the border coins," a phrase that diminishes the distinct identities of the participating countries.

虽然此次促销活动旨在颂扬拉丁美洲风味，但事后看来，其所传达的信息因其文化不敏感而受到批评，将这些硬币称为“真正的边境南部硬币”，这一短语削弱了参与国家的独特身份。

Coins from Across the Americas

来自美洲各地的硬币

The Fiesta coins, adorned with the flags and national symbols of Argentina, Costa Rica, Ecuador, Guatemala, Peru, and Venezuela, were not meant to be used as currency in the United States. Instead, they served as commemorative souvenirs, each accompanied by a collectible card providing information about the coin's origins.

装饰有阿根廷、哥斯达黎加、厄瓜多尔、危地马拉、秘鲁和委内瑞拉国旗和国家象征的嘉年华硬币并不打算在美国用作货币。相反，它们作为纪念纪念品，每张都附有一张提供有关硬币起源信息的收藏卡。

Limited-Time Indulgence

限时放纵

Despite the cultural sensitivities, the Fiesta Chicken McNuggets promotion was overall well-received by customers, who appreciated the unique sauces and the collectible coins. However, the promotion had a relatively short lifespan, lasting only four weeks before it was discontinued.

尽管存在文化敏感性，但嘉年华麦乐鸡促销总体上受到了顾客的好评，他们欣赏独特的酱汁和具有收藏价值的硬币。然而，该促销活动的持续时间相对较短，仅持续了四个星期就被终止了。

Legacy of Big-Money Promotions

大笔促销的遗产

McDonald's Fiesta promotion was not the first time the fast food giant had offered its customers the chance to win big. In 1987, just a year before the Fiesta campaign, McDonald's introduced its Monopoly game, which promised customers a chance to win prizes ranging from free cheeseburgers to new cars.

麦当劳嘉年华促销并不是这家快餐巨头第一次为顾客提供赢取大奖的机会。 1987 年，就在嘉年华活动的前一年，麦当劳推出了大富翁游戏，承诺顾客有机会赢得从免费芝士汉堡到新车等各种奖品。

Monopoly Scandal and Legal Fallout

垄断丑闻和法律后果

While the Monopoly game initially boosted sales and customer loyalty, it later became embroiled in a massive fraud scandal. An HBO documentary, "McMillions," revealed that a security guard involved in distributing the prize-winning game pieces had been stealing them for years, resulting in an estimated $25 million in class action lawsuits against McDonald's.

虽然大富翁游戏最初提高了销量和客户忠诚度，但后来卷入了大规模欺诈丑闻。 HBO 的一部纪录片《McMillions》透露，一名参与分发获奖游戏作品的保安多年来一直在偷窃这些游戏作品，导致麦当劳面临估计价值 2500 万美元的集体诉讼。

Fast Food History Unraveled

揭开快餐历史

The Fiesta Chicken McNuggets promotion and the Monopoly scandal are examples of the highs and lows of fast food promotions, showcasing the marketing strategies, cultural impact, and potential pitfalls of such campaigns. They provide a glimpse into the history of McDonald's, one of the world's largest fast food chains, and serve as a reminder of the enduring appeal of collectible items and the pursuit of financial gain.

嘉年华麦乐鸡促销和大富翁丑闻是快餐促销的高潮和低谷的例子，展示了此类活动的营销策略、文化影响和潜在陷阱。它们让我们一睹世界上最大的快餐连锁店之一麦当劳的历史，并提醒人们收藏品的持久吸引力和对经济利益的追求。