曼城推出前所未有的 NFT 系列，解锁独家数字所有权和体验

英超足球俱乐部曼城正在与加密货币交易所 OKX 合作推出新的不可替代代币 (NFT) 系列“Unseen City Shirts”。球迷可以在 OKX 应用程序上铸造数字收藏品，有机会根据 NFT 的稀有性赢得限量版球衣和比赛日体验。

Manchester City Unveils Unprecedented NFT Collection for Fans, Bringing Digital Ownership and Exclusive Experiences to the Forefront

曼城为球迷推出前所未有的 NFT 系列，将数字所有权和独家体验带到最前沿

Premier League juggernaut Manchester City has embarked on a transformative partnership with cryptocurrency exchange OKX, culminating in the launch of an exclusive nonfungible token (NFT) collection that tantalizes fans with the opportunity to acquire limited-edition jerseys and unforgettable matchday experiences. This groundbreaking initiative marks another milestone in the long-standing collaboration between the two entities.

英超联赛巨头曼城已开始与加密货币交易所 OKX 建立变革性合作伙伴关系，最终推出独家非同质代币 (NFT) 系列，让球迷有机会获得限量版球衣和难忘的比赛体验。这一开创性的举措标志着两个实体之间长期合作的另一个里程碑。

The "Unseen City Shirts" campaign invites fans to mint these digital collectibles on the OKX app, unlocking the chance to win commemorative football shirts adorned with exquisite designs. The scarcity of each NFT varies, and the rewards attached to them crescendo with their rarity, creating a thrilling sweepstakes that caters to the aspirations of die-hard supporters.

“Unseen City Shirts”活动邀请球迷在 OKX 应用程序上铸造这些数字收藏品，从而有机会赢得装饰有精美设计的纪念足球衬衫。每个 NFT 的稀缺程度各不相同，其奖励也随着其稀有程度而增加，从而创造出令人兴奋的抽奖活动，满足了顽固支持者的愿望。

In an exclusive interview with Cointelegraph, the visionaries behind this pioneering endeavor shared their insights. OKX's Global Chief Marketing Officer, Haider Rafique, and Manchester City's Chief Marketing and Fan Experience Officer, Nuria Tarré, unveiled the intricate details of the campaign and the profound impact it is poised to have on the world of sports fandom.

在接受 Cointelegraph 独家采访时，这一开创性事业背后的远见者分享了他们的见解。 OKX 的全球首席营销官 Haider Rafique 和曼城首席营销和球迷体验官 Nuria Tarré 公布了该活动的复杂细节及其对体育迷世界的深远影响。

The Unveiling of "The Roses and the Bees": A Masterpiece of Artistic Ingenuity

《玫瑰与蜜蜂》揭幕：艺术匠心杰作

Manchester City's star players, including Sergio Gómez, Erling Haaland, and Jérémy Doku, have proudly showcased the limited-edition "The Roses and the Bees" jerseys, featuring intricate hand-painted elements brought to life by the renowned artist Christian Jeffery. These stunning jerseys pay homage to the club's deep-rooted heritage, incorporating the iconic Lancashire rose and the industrious Manchester worker bee into their design.

曼城的明星球员，包括塞尔吉奥·戈麦斯、埃尔林·哈兰德和杰里米·多库，自豪地展示了限量版“玫瑰和蜜蜂”球衣，其复杂的手绘元素由著名艺术家克里斯蒂安·杰弗里赋予生命。这些令人惊叹的球衣向俱乐部根深蒂固的传统致敬，将标志性的兰开夏玫瑰和勤劳的曼彻斯特工蜂融入其设计中。

A Tailored Algorithm to Determine NFT Rarity and Lucrative Rewards

确定 NFT 稀有性和丰厚奖励的定制算法

Rafique elucidated the meticulous process behind determining the rarity of each NFT, which is meticulously calculated through an algorithmic system. The most coveted ultra-rare NFTs bestow upon their fortunate owners an unparalleled experience: an opportunity to grace the hallowed turf of the Etihad Stadium, accompanied by two tickets to witness Manchester City's prowess firsthand, and a highly sought-after limited-edition City shirt.

Rafique 阐述了确定每个 NFT 稀有性背后的细致过程，该稀有性是通过算法系统精心计算的。最令人垂涎​​的超稀有 NFT 为其幸运的拥有者带来了无与伦比的体验：有机会在阿提哈德球场的神圣草坪上增光添彩，并附上两张亲眼目睹曼城实力的门票，以及一件备受追捧的限量版曼城球衣。

The rare NFTs, though slightly less exclusive, still offer an enticing package. They grant access to an exclusive stadium tour, a premium hospitality ticket, and the coveted "The Roses and the Bees" design jersey. These NFTs are available for minting on the OKX Marketplace at no cost, ensuring that all fans have an equal opportunity to participate in this groundbreaking endeavor.

稀有的 NFT 虽然稍微不那么独特，但仍然提供诱人的包装。他们可提供独家体育场之旅、高级招待门票以及令人垂涎的“玫瑰与蜜蜂”设计球衣。这些 NFT 可在 OKX 市场上免费铸造，确保所有粉丝都有平等的机会参与这一开创性的努力。

Embracing Digital Ownership: A New Era for Fan Engagement

拥抱数字所有权：粉丝参与的新时代

Nuria Tarré, a visionary in her own right, emphasized the NFT launch as a strategic move to engage with a new generation of fans who are enthusiastically embracing innovation and technology. Digital ownership represents a transformative dimension that Manchester City is eager to introduce to its loyal supporters. Tarré articulated her perspective with conviction:

Nuria Tarré 本身就是一位有远见的人，她强调 NFT 的推出是一项战略举措，旨在吸引热情拥抱创新和技术的新一代粉丝。数字所有权代表了曼城渴望向其忠实支持者介绍的变革维度。塔雷坚定地阐述了她的观点：

"We firmly believe in the significance of owning a digital piece of art. This is a transformative aspect of Web3, as it revolutionizes the very nature of ownership."

“我们坚信拥有数字艺术品的重要性。这是 Web3 的变革性方面，因为它彻底改变了所有权的本质。”

Manchester City's Chief Marketing Officer boldly declared that the club is steadfast in its pursuit of exploring the myriad possibilities of Web3, leveraging both its partnership with OKX and other avenues. Tarré elaborated on the club's proactive approach to integrating new technologies, citing its foray into the world of Roblox in late 2022. She characterized Web3 environments as fertile ground for innovation and immersive experiences.

曼城首席营销官大胆宣称，俱乐部将坚定不移地利用与 OKX 和其他途径的合作伙伴关系，探索 Web3 的无数可能性。 Tarré 详细阐述了俱乐部整合新技术的积极方法，并以 2022 年底进军 Roblox 世界为例。她将 Web3 环境描述为创新和沉浸式体验的沃土。

"Technology is constantly evolving, and so are its applications. We are presented with limitless opportunities to enhance sophistication, creativity, and collaboration. We are fully committed to delving deeper into these uncharted territories."

“技术在不断发展，其应用也在不断发展。我们拥有无限的机会来增强复杂性、创造力和协作。我们完全致力于深入研究这些未知领域。”

OKX's Strategic Partnerships: Empowering Sports Fans with Web3

OKX 的战略合作伙伴：通过 Web3 为体育迷赋能

In recent years, Rafique has been the driving force behind OKX's high-profile sports partnerships with Manchester City and Formula 1 team McLaren. OKX has dedicated itself to exploring innovative marketing initiatives that resonate with the passionate fan bases of these iconic sporting brands.

近年来，拉菲克一直是 OKX 与曼城和一级方程式车队迈凯伦高调体育合作伙伴关系的推动力。 OKX 致力于探索创新的营销举措，与这些标志性体育品牌的热情粉丝群产生共鸣。

Rafique emphasized the significance of the past three years, during which OKX has laid the groundwork to deliver tangible benefits to sports fans and Web3 enthusiasts. The journey commenced with NFTs tied to physical goods, providing a solid foundation for the creation of more utility-based ecosystems. Rafique elaborated:

Rafique 强调了过去三年的重要性，在此期间，OKX 奠定了基础，为体育迷和 Web3 爱好者带来了实实在在的好处。这一旅程始于与实物商品绑定的 NFT，为创建更多基于实用的生态系统提供了坚实的基础。拉菲克详细阐述道：

"It is not a lack of intention but rather a lack of product and technological infrastructure that has hindered progress in this space. As the industry and our partnership mature, we anticipate significant advancements in this domain."

“阻碍这一领域进步的并不是缺乏意图，而是缺乏产品和技术基础设施。随着行业和我们的合作伙伴关系的成熟，我们预计该领域将取得重大进展。”

The partnership between OKX and Manchester City took root in March 2022, subsequently expanding to include OKX's role as the club's official training kit partner for the 2022-2023 season. In June 2023, OKX secured a new multiyear agreement to become City's official sleeve partner, further solidifying the alliance between these two innovative organizations.

OKX 与曼城之间的合作关系于 2022 年 3 月扎根，随后扩大到 OKX 作为俱乐部 2022-2023 赛季的官方训练装备合作伙伴。 2023 年 6 月，OKX 签订了一份新的多年期协议，成为曼城的官方袖标合作伙伴，进一步巩固了这两个创新组织之间的联盟。

A New Paradigm in Sports Fandom: Embracing Technology and Digital Ownership

体育迷的新范式：拥抱技术和数字所有权

Manchester City's "Unseen City Shirts" NFT collection stands as a testament to the transformative power of technology in the world of sports fandom. Through this groundbreaking initiative, fans are empowered to forge an even deeper connection with their beloved club, unlocking exclusive experiences and owning a piece of digital history.

曼城的“Unseen City Shirts”NFT 系列证明了技术在体育迷世界中的变革力量。通过这一开创性的举措，球迷们能够与他们心爱的俱乐部建立更深入的联系，解锁独家体验并拥有一段数字历史。

This partnership underscores OKX's commitment to bridging the gap between the worlds of sports and Web3, recognizing the immense potential of these technologies to enhance the fan experience and create a new paradigm of digital ownership. As the world continues to embrace the transformative power of blockchain and NFTs, Manchester City and OKX are at the forefront of this revolution, setting a new standard for engagement and innovation in the realm of sports fandom.

此次合作强调了 OKX 致力于弥合体育界和 Web3 之间的差距，并认识到这些技术在增强球迷体验和创建数字所有权新范式方面的巨大潜力。随着世界继续拥抱区块链和 NFT 的变革力量，曼城和 OKX 处于这场革命的最前沿，为体育迷领域的参与和创新树立了新标准。