曼城推出前所未有的 NFT 系列，解鎖獨家數位所有權和體驗

英超足球俱樂部曼城正在與加密貨幣交易所 OKX 合作推出新的不可替代代幣 (NFT) 系列「Unseen City Shirts」。球迷可以在 OKX 應用程式上鑄造數位收藏品，有機會根據 NFT 的稀有性贏得限量版球衣和比賽日體驗。

Manchester City Unveils Unprecedented NFT Collection for Fans, Bringing Digital Ownership and Exclusive Experiences to the Forefront

曼城為球迷推出前所未有的 NFT 系列，將數位所有權和獨家體驗帶到最前沿

Premier League juggernaut Manchester City has embarked on a transformative partnership with cryptocurrency exchange OKX, culminating in the launch of an exclusive nonfungible token (NFT) collection that tantalizes fans with the opportunity to acquire limited-edition jerseys and unforgettable matchday experiences. This groundbreaking initiative marks another milestone in the long-standing collaboration between the two entities.

英超聯賽巨頭曼城已開始與加密貨幣交易所 OKX 建立變革性合作夥伴關係，最終推出獨家非同質代幣 (NFT) 系列，讓球迷有機會獲得限量版球衣和難忘的比賽體驗。這項開創性的舉措標誌著兩個實體之間長期合作的另一個里程碑。

The "Unseen City Shirts" campaign invites fans to mint these digital collectibles on the OKX app, unlocking the chance to win commemorative football shirts adorned with exquisite designs. The scarcity of each NFT varies, and the rewards attached to them crescendo with their rarity, creating a thrilling sweepstakes that caters to the aspirations of die-hard supporters.

「Unseen City Shirts」活動邀請球迷在 OKX 應用程式上鑄造這些數位收藏品，從而有機會贏得裝飾有精美設計的紀念足球襯衫。每個 NFT 的稀缺程度各不相同，其獎勵也隨著其稀有程度而增加，從而創造出令人興奮的抽獎活動，滿足了頑固支持者的願望。

In an exclusive interview with Cointelegraph, the visionaries behind this pioneering endeavor shared their insights. OKX's Global Chief Marketing Officer, Haider Rafique, and Manchester City's Chief Marketing and Fan Experience Officer, Nuria Tarré, unveiled the intricate details of the campaign and the profound impact it is poised to have on the world of sports fandom.

在接受 Cointelegraph 獨家採訪時，這項開創性事業背後的遠見家分享了他們的見解。 OKX 的全球首席行銷長 Haider Rafique 和曼城首席行銷和球迷體驗長 Nuria Tarré 公佈了該活動的複雜細節及其對體育迷世界的深遠影響。

The Unveiling of "The Roses and the Bees": A Masterpiece of Artistic Ingenuity

《玫瑰與蜜蜂》揭幕：藝術匠心傑作

Manchester City's star players, including Sergio Gómez, Erling Haaland, and Jérémy Doku, have proudly showcased the limited-edition "The Roses and the Bees" jerseys, featuring intricate hand-painted elements brought to life by the renowned artist Christian Jeffery. These stunning jerseys pay homage to the club's deep-rooted heritage, incorporating the iconic Lancashire rose and the industrious Manchester worker bee into their design.

曼城的明星球員，包括塞爾吉奧·戈麥斯、埃爾林·哈蘭德和傑里米·多庫，自豪地展示了限量版“玫瑰和蜜蜂”球衣，其複雜的手繪元素由著名藝術家克里斯蒂安·傑弗裡賦予生命。這些令人驚嘆的球衣向俱樂部根深蒂固的傳統致敬，將標誌性的蘭開夏玫瑰和勤奮的曼徹斯特工蜂融入其設計中。

A Tailored Algorithm to Determine NFT Rarity and Lucrative Rewards

確定 NFT 稀有性和豐厚獎勵的客製化演算法

Rafique elucidated the meticulous process behind determining the rarity of each NFT, which is meticulously calculated through an algorithmic system. The most coveted ultra-rare NFTs bestow upon their fortunate owners an unparalleled experience: an opportunity to grace the hallowed turf of the Etihad Stadium, accompanied by two tickets to witness Manchester City's prowess firsthand, and a highly sought-after limited-edition City shirt.

Rafique 闡述了確定每個 NFT 稀有性背後的細緻過程，該稀有性是透過演算法系統精心計算的。最令人垂涎​​的超稀有NFT 為其幸運的擁有者帶來了無與倫比的體驗：有機會在阿提哈德球場的神聖草坪上增光添彩，並附上兩張親眼目睹曼城實力的門票，以及一件備受追捧的限量版曼城球衣。

The rare NFTs, though slightly less exclusive, still offer an enticing package. They grant access to an exclusive stadium tour, a premium hospitality ticket, and the coveted "The Roses and the Bees" design jersey. These NFTs are available for minting on the OKX Marketplace at no cost, ensuring that all fans have an equal opportunity to participate in this groundbreaking endeavor.

稀有的 NFT 雖然稍微不那麼獨特，但仍然提供誘人的包裝。他們可提供獨家體育場之旅、高級招待門票以及令人垂涎的「玫瑰與蜜蜂」設計球衣。這些 NFT 可在 OKX 市場上免費鑄造，確保所有粉絲都有平等的機會參與這項開創性的努力。

Embracing Digital Ownership: A New Era for Fan Engagement

擁抱數位所有權：粉絲參與的新時代

Nuria Tarré, a visionary in her own right, emphasized the NFT launch as a strategic move to engage with a new generation of fans who are enthusiastically embracing innovation and technology. Digital ownership represents a transformative dimension that Manchester City is eager to introduce to its loyal supporters. Tarré articulated her perspective with conviction:

Nuria Tarré 本身就是一位有遠見的人，她強調 NFT 的推出是一項策略舉措，旨在吸引熱情擁抱創新和技術的新一代粉絲。數位所有權代表了曼城渴望向其忠實支持者介紹的變革維度。塔雷堅定地闡述了她的觀點：

"We firmly believe in the significance of owning a digital piece of art. This is a transformative aspect of Web3, as it revolutionizes the very nature of ownership."

“我們堅信擁有數位藝術品的重要性。這是 Web3 的變革性方面，因為它徹底改變了所有權的本質。”

Manchester City's Chief Marketing Officer boldly declared that the club is steadfast in its pursuit of exploring the myriad possibilities of Web3, leveraging both its partnership with OKX and other avenues. Tarré elaborated on the club's proactive approach to integrating new technologies, citing its foray into the world of Roblox in late 2022. She characterized Web3 environments as fertile ground for innovation and immersive experiences.

曼城首席行銷長大膽宣稱，俱樂部將堅定不移地利用與 OKX 和其他途徑的合作夥伴關係，探索 Web3 的無數可能性。 Tarré 詳細闡述了俱樂部整合新技術的積極方法，並以 2022 年底進軍 Roblox 世界為例。

"Technology is constantly evolving, and so are its applications. We are presented with limitless opportunities to enhance sophistication, creativity, and collaboration. We are fully committed to delving deeper into these uncharted territories."

“技術不斷發展，其應用也在不斷發展。我們擁有無限的機會來增強複雜性、創造力和協作。我們完全致力於深入研究這些未知領域。”

OKX's Strategic Partnerships: Empowering Sports Fans with Web3

OKX 的策略夥伴：透過 Web3 為運動迷賦能

In recent years, Rafique has been the driving force behind OKX's high-profile sports partnerships with Manchester City and Formula 1 team McLaren. OKX has dedicated itself to exploring innovative marketing initiatives that resonate with the passionate fan bases of these iconic sporting brands.

近年來，拉菲克一直是 OKX 與曼城和一級方程式車隊麥克拉倫高調體育合作夥伴關係的推動力。 OKX 致力於探索創新的行銷舉措，與這些標誌性運動品牌的熱情粉絲群產生共鳴。

Rafique emphasized the significance of the past three years, during which OKX has laid the groundwork to deliver tangible benefits to sports fans and Web3 enthusiasts. The journey commenced with NFTs tied to physical goods, providing a solid foundation for the creation of more utility-based ecosystems. Rafique elaborated:

Rafique 強調了過去三年的重要性，在此期間，OKX 奠定了基礎，為運動迷和 Web3 愛好者帶來了實實在在的好處。這趟旅程始於與實體商品綁定的 NFT，為創建更多基於實用的生態系統提供了堅實的基礎。拉菲克詳細闡述：

"It is not a lack of intention but rather a lack of product and technological infrastructure that has hindered progress in this space. As the industry and our partnership mature, we anticipate significant advancements in this domain."

「阻礙這一領域進步的並不是缺乏意圖，而是缺乏產品和技術基礎設施。隨著行業和我們的合作夥伴關係的成熟，我們預計該領域將取得重大進展。”

The partnership between OKX and Manchester City took root in March 2022, subsequently expanding to include OKX's role as the club's official training kit partner for the 2022-2023 season. In June 2023, OKX secured a new multiyear agreement to become City's official sleeve partner, further solidifying the alliance between these two innovative organizations.

OKX 與曼城之間的合作關係於 2022 年 3 月紮根，隨後擴大到 OKX 作為俱樂部 2022-2023 賽季的官方訓練裝備合作夥伴。 2023 年 6 月，OKX 簽訂了一份新的多年協議，成為曼城的官方袖標合作夥伴，進一步鞏固了這兩個創新組織之間的聯盟。

A New Paradigm in Sports Fandom: Embracing Technology and Digital Ownership

體育迷的新典範：擁抱科技與數位所有權

Manchester City's "Unseen City Shirts" NFT collection stands as a testament to the transformative power of technology in the world of sports fandom. Through this groundbreaking initiative, fans are empowered to forge an even deeper connection with their beloved club, unlocking exclusive experiences and owning a piece of digital history.

曼城的「Unseen City Shirts」NFT 系列證明了科技在運動迷世界中的變革力量。透過這項開創性的舉措，球迷們能夠與他們心愛的俱樂部建立更深入的聯繫，解鎖獨家體驗並擁有一段數位歷史。

This partnership underscores OKX's commitment to bridging the gap between the worlds of sports and Web3, recognizing the immense potential of these technologies to enhance the fan experience and create a new paradigm of digital ownership. As the world continues to embrace the transformative power of blockchain and NFTs, Manchester City and OKX are at the forefront of this revolution, setting a new standard for engagement and innovation in the realm of sports fandom.

此次合作強調了 OKX 致力於彌合體育界和 Web3 之間的差距，並認識到這些技術在增強球迷體驗和創建數位所有權新範式方面的巨大潛力。隨著世界繼續擁抱區塊鏈和 NFT 的變革力量，曼城和 OKX 處於這場革命的最前沿，為體育迷領域的參與和創新樹立了新標準。