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此次合作的重点是将加密货币生态系统与体育娱乐相融合,为粉丝提供互动体验。
Crypto platform Kraken has announced a partnership with RB Leipzig, making the crypto exchange the Official Sleeve Partner for all RB Leipzig Men’s and Women’s Bundesliga fixtures.
加密货币平台 Kraken 宣布与 RB Leipzig 建立合作伙伴关系,使该加密货币交易所成为 RB Leipzig 所有男子和女子德甲联赛的官方袖套合作伙伴。
The partnership will see Kraken integrate into the club’s match kits, with the crypto exchange’s logo to be displayed on the sleeves of all RB Leipzig Men’s and Women’s Bundesliga playing shirts for the 2024/25 season.
此次合作将使 Kraken 融入俱乐部的比赛装备中,加密货币交易所的徽标将显示在 RB 莱比锡 2024/25 赛季所有男子和女子德甲联赛球衣的袖子上。
In addition, Kraken will become the club’s Official Crypto Partner, further strengthening the club’s presence within the crypto ecosystem.
此外,Kraken 将成为俱乐部的官方加密货币合作伙伴,进一步加强俱乐部在加密生态系统中的影响力。
The partnership will focus on fusing the crypto ecosystem with sports entertainment to provide an interactive experience for fans.
此次合作将专注于将加密生态系统与体育娱乐融合,为粉丝提供互动体验。
Underpinned by an emphasis to educate new audiences about crypto, both sides will collaborate to unleash crypto’s full potential and inspire innovative ways for German fans to deepen their connection to the club.
在强调对新观众进行加密货币教育的基础上,双方将合作释放加密货币的全部潜力,并激发德国球迷加深与俱乐部联系的创新方式。
In practice, this will involve delivering engaging fan experiences that range from exclusive content, to fan pop-ups, as well as potential product innovations to further fan engagement.
在实践中,这将涉及提供引人入胜的粉丝体验,包括独家内容、粉丝弹出窗口,以及潜在的产品创新,以进一步提高粉丝参与度。
Speaking on the partnership, Mayur Gupta, Kraken’s Chief Marketing Officer, said: “Kraken and RB Leipzig’s origin stories share similar roots in charting an unconventional path to achieve long term success in our respective fields.
Kraken 首席营销官 Mayur Gupta 在谈到此次合作时表示:“Kraken 和 RB 莱比锡的起源故事有着相似的根源,都在各自领域中开辟了一条非传统的道路,以取得长期成功。
“Kraken has spent over a decade providing a bridge to the crypto ecosystem while raising the bar for client service and industry cybersecurity protocols.
“Kraken 花了十多年的时间为加密生态系统提供了一座桥梁,同时提高了客户服务和行业网络安全协议的标准。
“As we continue our expansion strategy and efforts to further our mission across Europe, we’re proud to partner with such a forward-thinking club to showcase the value that crypto can bring to football fans and the local community, while also driving understanding and adoption of crypto.”
“随着我们继续实施扩张战略并努力推进我们在欧洲的使命,我们很荣幸与这样一个具有前瞻性的俱乐部合作,展示加密货币可以为球迷和当地社区带来的价值,同时也促进理解和理解采用加密货币。”
Johann Plenge, RB Leipzig’s Managing Director, added: “We are proud to have partnered with another internationally successful company.
莱比锡红牛董事总经理 Johann Plenge 补充道:“我们很自豪能够与另一家国际成功的公司合作。
“With Kraken, we have expanded our network by working alongside a significant brand from the USA, just a few weeks after our first US tour.
“在我们第一次美国巡演几周后,我们就通过与来自美国的重要品牌合作,通过 Kraken 扩大了我们的网络。
“RB Leipzig and Kraken share a strong, professional and innovative approach, as was highlighted during talks together in Miami.
“正如在迈阿密的会谈中所强调的那样,莱比锡红牛和克拉肯拥有强大、专业和创新的方法。
“What also unites us is that both Kraken and RB Leipzig have become key figures on our respective playing fields within a very short time – and still have a lot planned for the future. We are looking forward to taking these next steps together!”
“让我们团结一致的是,Kraken 和 RB Leipzig 都在很短的时间内成为了我们各自赛场上的关键人物,并且对未来仍然有很多计划。我们期待着共同采取接下来的步骤!”
Founded in 2011, Kraken is one of the earliest and most trusted crypto platforms, and is committed to a mission of accelerating the adoption of crypto so everyone can achieve financial freedom.
Kraken 成立于 2011 年,是最早、最值得信赖的加密货币平台之一,致力于加速加密货币的采用,让每个人都能实现财务自由。
In Europe, Kraken is a dominant platform for trading crypto. During 2023, Kraken was one of the most liquid venues for Bitcoin and Ethereum trading against the Euro, according to Kaiko.
在欧洲,Kraken 是加密货币交易的主要平台。据 Kaiko 称,2023 年,Kraken 是比特币和以太坊兑欧元交易最具流动性的场所之一。
In Germany, Kraken’s product offering is facilitated through a strategic partnership with DLT Finance, a brand of DLT Securities GmbH and DLT Custody GmbH, a leading BaFin-licensed digital asset broker and custody provider.
在德国,Kraken 的产品供应通过与 DLT Finance(DLT Securities GmbH 旗下品牌)和 DLT Custody GmbH(一家领先的德国联邦金融监管局 (BaFin) 许可的数字资产经纪和托管提供商)的战略合作伙伴关系得到促进。
Kraken’s partnership with RB Leipzig is the latest milestone within a broader strategy to meet new audiences where they are with best-in-class Web3 integrations.
Kraken 与 RB Leipzig 的合作是其更广泛战略中的最新里程碑,该战略旨在通过一流的 Web3 集成来满足新受众的需求。
Today’s news follows similar partnership announcements with Atlético de Madrid and Tottenham Hotspur FC to innovate the football fan experience while deepening connections between fans and their club through physical and digital activations.
在今天的新闻发布之前,我们还宣布了与马德里竞技队和托特纳姆热刺队的类似合作伙伴关系,以创新球迷体验,同时通过实体和数字激活加深球迷与俱乐部之间的联系。
For more information about the RB Leipzig partnership and upcoming fan experiences, please visit our landing page.
有关莱比锡红牛合作伙伴关系和即将推出的球迷体验的更多信息,请访问我们的登陆页面。
About RB Leipzig
关于莱比锡红牛
RB Leipzig was founded on 19th May 2009 and has been a part of a special city with a long footballing history and a great passion for the sport ever since.
RB莱比锡成立于2009年5月19日,自此成为这座拥有悠久足球历史和对这项运动充满热情的特殊城市的一部分。
The club, being young, dynamic, feisty, and open-minded, has continued to write history with four promotions in seven years to reach the Bundesliga in 2016.
俱乐部年轻、充满活力、斗志昂扬、思想开放,七年内四次晋级,并于2016年升入德甲,继续书写历史。
Today, the RBL has established itself among Europe’s top teams and has qualified for the UEFA Champions League seven times, where it reached the semi-final in 2020.
如今,RBL 已跻身欧洲顶级球队之列,并已七次获得欧洲冠军联赛资格,并于 2020 年打入半决赛。
On a national stage, RB Leipzig celebrated its greatest successes to date in Olympiastadion Berlin, where the club won the German cup in 2022 and 2023.
在国家舞台上,莱比锡红牛在柏林奥林匹克体育场庆祝了迄今为止最伟大的成功,该俱乐部曾在那里赢得了 2022 年和 2023 年的德国杯冠军。
The same year, RBL secured the Supercup for the first time by defeating the German champion FC Bayern Munich in their own arena.
同年,RBL在自己的主场击败德国冠军拜仁慕尼黑,首次夺得超级杯冠军。
2023 also marks the promotion of the women’s team to Bundesliga.
2023年也标志着女队晋级德甲。
RB Leipzig has been playing its home games at the Red Bull Arena since 2010. The stadium, known for its peaceful and family-friendly atmosphere, today has a maximum capacity of 47,800.
自 2010 年以来,莱比锡红牛队一直在红牛竞技场进行主场比赛。这座体育场以其宁静和家庭友好的氛围而闻名,目前最多可容纳 47,800 人。
Along with the first teams’ success, RBL also focuses on youth development and implementing its football philosophy, playing attractive and dynamic football and giving wings to ambitious talents.
除了一线队的成功之外,RBL还注重青少年发展并贯彻其足球理念,踢出有吸引力和充满活力的足球,并为雄心勃勃的人才插上翅膀。
Today 20 youth teams (five of which are girls’ teams) have the opportunity to use the facilities at the training center, which is located just a few hundred metres air-line distance to the Red Bull Arena.
如今,20 支青年队(其中 5 支是女队)有机会使用训练中心的设施,该训练中心距离红牛竞技场仅数百米。
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