|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cryptocurrency News Articles
Kraken Becomes Official Crypto Partner of RB Leipzig
Sep 25, 2024 at 08:02 pm
The partnership is focused on fusing the crypto ecosystem with sports entertainment to provide an interactive experience for fans.
Crypto platform Kraken has announced a partnership with RB Leipzig, making the crypto exchange the Official Sleeve Partner for all RB Leipzig Men’s and Women’s Bundesliga fixtures.
The partnership will see Kraken integrate into the club’s match kits, with the crypto exchange’s logo to be displayed on the sleeves of all RB Leipzig Men’s and Women’s Bundesliga playing shirts for the 2024/25 season.
In addition, Kraken will become the club’s Official Crypto Partner, further strengthening the club’s presence within the crypto ecosystem.
The partnership will focus on fusing the crypto ecosystem with sports entertainment to provide an interactive experience for fans.
Underpinned by an emphasis to educate new audiences about crypto, both sides will collaborate to unleash crypto’s full potential and inspire innovative ways for German fans to deepen their connection to the club.
In practice, this will involve delivering engaging fan experiences that range from exclusive content, to fan pop-ups, as well as potential product innovations to further fan engagement.
Speaking on the partnership, Mayur Gupta, Kraken’s Chief Marketing Officer, said: “Kraken and RB Leipzig’s origin stories share similar roots in charting an unconventional path to achieve long term success in our respective fields.
“Kraken has spent over a decade providing a bridge to the crypto ecosystem while raising the bar for client service and industry cybersecurity protocols.
“As we continue our expansion strategy and efforts to further our mission across Europe, we’re proud to partner with such a forward-thinking club to showcase the value that crypto can bring to football fans and the local community, while also driving understanding and adoption of crypto.”
Johann Plenge, RB Leipzig’s Managing Director, added: “We are proud to have partnered with another internationally successful company.
“With Kraken, we have expanded our network by working alongside a significant brand from the USA, just a few weeks after our first US tour.
“RB Leipzig and Kraken share a strong, professional and innovative approach, as was highlighted during talks together in Miami.
“What also unites us is that both Kraken and RB Leipzig have become key figures on our respective playing fields within a very short time – and still have a lot planned for the future. We are looking forward to taking these next steps together!”
Founded in 2011, Kraken is one of the earliest and most trusted crypto platforms, and is committed to a mission of accelerating the adoption of crypto so everyone can achieve financial freedom.
In Europe, Kraken is a dominant platform for trading crypto. During 2023, Kraken was one of the most liquid venues for Bitcoin and Ethereum trading against the Euro, according to Kaiko.
In Germany, Kraken’s product offering is facilitated through a strategic partnership with DLT Finance, a brand of DLT Securities GmbH and DLT Custody GmbH, a leading BaFin-licensed digital asset broker and custody provider.
Kraken’s partnership with RB Leipzig is the latest milestone within a broader strategy to meet new audiences where they are with best-in-class Web3 integrations.
Today’s news follows similar partnership announcements with Atlético de Madrid and Tottenham Hotspur FC to innovate the football fan experience while deepening connections between fans and their club through physical and digital activations.
For more information about the RB Leipzig partnership and upcoming fan experiences, please visit our landing page.
About RB Leipzig
RB Leipzig was founded on 19th May 2009 and has been a part of a special city with a long footballing history and a great passion for the sport ever since.
The club, being young, dynamic, feisty, and open-minded, has continued to write history with four promotions in seven years to reach the Bundesliga in 2016.
Today, the RBL has established itself among Europe’s top teams and has qualified for the UEFA Champions League seven times, where it reached the semi-final in 2020.
On a national stage, RB Leipzig celebrated its greatest successes to date in Olympiastadion Berlin, where the club won the German cup in 2022 and 2023.
The same year, RBL secured the Supercup for the first time by defeating the German champion FC Bayern Munich in their own arena.
2023 also marks the promotion of the women’s team to Bundesliga.
RB Leipzig has been playing its home games at the Red Bull Arena since 2010. The stadium, known for its peaceful and family-friendly atmosphere, today has a maximum capacity of 47,800.
Along with the first teams’ success, RBL also focuses on youth development and implementing its football philosophy, playing attractive and dynamic football and giving wings to ambitious talents.
Today 20 youth teams (five of which are girls’ teams) have the opportunity to use the facilities at the training center, which is located just a few hundred metres air-line distance to the Red Bull Arena.
https://
Disclaimer:info@kdj.com
The information provided is not trading advice. kdj.com does not assume any responsibility for any investments made based on the information provided in this article. Cryptocurrencies are highly volatile and it is highly recommended that you invest with caution after thorough research!
If you believe that the content used on this website infringes your copyright, please contact us immediately (info@kdj.com) and we will delete it promptly.
-
- Bitcoin (BTC) Community Members Share Concerns About Its Future, From Quantum Computing to Centralization
- Sep 26, 2024 at 12:30 am
- Bitcoin BTC $63,603 has achieved significant success since its inception, but some within the community remain concerned about its future.
-
- Claim Your $BLUE Airdrop Before It Disappears!
- Sep 26, 2024 at 12:30 am
- $BLUE Program Airdrop Eligibility LITECOIN Maniac Follow -- Listen Share 🔸Token Airdrop: BlueFin 🔸Duration: 4 min 🔸Investment: 0 🔸Anticipated Earnings:
-
- Cutoshi: The Meme Coin With 100x Potential That's Charging Headfirst Into the $45B Meme Coin Market
- Sep 26, 2024 at 12:30 am
- If you're looking for a meme coin with serious growth potential, Cutoshi is where the fun of the $45 billion meme coin market collides with the high-growth potential of DeFi tokens like FTM.
-
- Bitcoin-Backed Stablecoin USDh Launches on Stacks L2, Offering New DeFi Options
- Sep 26, 2024 at 12:25 am
- Hermetica has expanded its Bitcoin-backed stablecoin, USDh, to the Stacks (STX) Layer 2 network, marking a significant step for Bitcoin-based decentralized
-
- Bitcoin (BTC) Market in a Prolonged Consolidation Phase, New Investors Show Resilience
- Sep 26, 2024 at 12:25 am
- In the current context of the cryptocurrency market, Bitcoin has managed to regain its cost basis for short-term holders
-
- EOS Network Completes Landmark Spring 1.0 Upgrade, Ushering in the Savanna Consensus Algorithm and 1-Second Transaction Finality
- Sep 26, 2024 at 12:25 am
- The EOS Network Foundation (ENF) was forged through a vision for a prosperous and decentralized future. Through our key stakeholder engagement, community programs, ecosystem funding, and support of an open technology ecosystem, the ENF is transforming Web3
-
- IntelMarkets (INTL): Utility Over Hype
- Sep 26, 2024 at 12:25 am
- The AI-DeFi protocol IntelMarkets (INTL) has been hailed as the best new crypto to invest in for several reasons.
-
- DTX Exchange (DTX): A Novel Exchange-Based Token Set to Challenge the Dominance of Solana (SOL) and Render (RNDR)
- Sep 26, 2024 at 12:25 am
- As the year's final quarter approaches, investors are on the lookout for the next big thing, with DTX Exchange (DTX) stealing the spotlight.
-
- BlackRock Executive Talks About Fundamentals of Bitcoin
- Sep 26, 2024 at 12:25 am
- Risk-off assets like gold and government bonds are favored in uncertain times, providing a safe harbor when the economic forecast looks grim.