Kraken 成為萊比錫紅牛官方加密貨幣合作夥伴

此次合作的重點是將加密貨幣生態系統與體育娛樂融合，為粉絲提供互動體驗。

Crypto platform Kraken has announced a partnership with RB Leipzig, making the crypto exchange the Official Sleeve Partner for all RB Leipzig Men’s and Women’s Bundesliga fixtures.

加密貨幣平台 Kraken 宣布與 RB Leipzig 建立合作夥伴關係，使加密貨幣交易所成為 RB Leipzig 所有男子和女子德甲聯賽的官方袖套合作夥伴。

The partnership will see Kraken integrate into the club’s match kits, with the crypto exchange’s logo to be displayed on the sleeves of all RB Leipzig Men’s and Women’s Bundesliga playing shirts for the 2024/25 season.

此次合作將使 Kraken 融入俱樂部的比賽裝備中，加密貨幣交易所的徽標將顯示在 RB 萊比錫 2024/25 賽季所有男子和女子德甲聯賽球衣的袖子上。

In addition, Kraken will become the club’s Official Crypto Partner, further strengthening the club’s presence within the crypto ecosystem.

此外，Kraken 將成為俱樂部的官方加密貨幣合作夥伴，進一步加強俱樂部在加密生態系統中的影響力。

The partnership will focus on fusing the crypto ecosystem with sports entertainment to provide an interactive experience for fans.

此次合作將專注於將加密生態系統與體育娛樂融合，為粉絲提供互動體驗。

Underpinned by an emphasis to educate new audiences about crypto, both sides will collaborate to unleash crypto’s full potential and inspire innovative ways for German fans to deepen their connection to the club.

在強調對新觀眾進行加密貨幣教育的基礎上，雙方將合作釋放加密貨幣的全部潛力，並激發德國球迷加深與俱樂部聯繫的創新方式。

In practice, this will involve delivering engaging fan experiences that range from exclusive content, to fan pop-ups, as well as potential product innovations to further fan engagement.

在實踐中，這將涉及提供引人入勝的粉絲體驗，包括獨家內容、粉絲彈出窗口，以及潛在的產品創新，以進一步提高粉絲參與度。

Speaking on the partnership, Mayur Gupta, Kraken’s Chief Marketing Officer, said: “Kraken and RB Leipzig’s origin stories share similar roots in charting an unconventional path to achieve long term success in our respective fields.

Kraken 首席行銷長 Mayur Gupta 在談到此次合作時表示：「Kraken 和 RB 萊比錫的起源故事有著相似的根源，都在各自領域中開闢了一條非傳統的道路，以取得長期成功。

“Kraken has spent over a decade providing a bridge to the crypto ecosystem while raising the bar for client service and industry cybersecurity protocols.

「Kraken 花了十多年的時間為加密生態系統提供了一座橋樑，同時提高了客戶服務和產業網路安全協議的標準。

“As we continue our expansion strategy and efforts to further our mission across Europe, we’re proud to partner with such a forward-thinking club to showcase the value that crypto can bring to football fans and the local community, while also driving understanding and adoption of crypto.”

「隨著我們繼續實施擴張策略並努力推進我們在歐洲的使命，我們很榮幸與這樣一個具有前瞻性的俱樂部合作，展示加密貨幣可以為球迷和當地社區帶來的價值，同時也促進理解和理解採用加密貨幣。

Johann Plenge, RB Leipzig’s Managing Director, added: “We are proud to have partnered with another internationally successful company.

萊比錫紅牛董事總經理 Johann Plenge 補充道：「我們很自豪能夠與另一家國際成功的公司合作。

“With Kraken, we have expanded our network by working alongside a significant brand from the USA, just a few weeks after our first US tour.

「在我們第一次美國巡迴幾週後，我們就透過與來自美國的重要品牌合作，透過 Kraken 擴大了我們的網絡。

“RB Leipzig and Kraken share a strong, professional and innovative approach, as was highlighted during talks together in Miami.

「正如在邁阿密的會談中所強調的那樣，萊比錫紅牛和克拉肯擁有強大、專業和創新的方法。

“What also unites us is that both Kraken and RB Leipzig have become key figures on our respective playing fields within a very short time – and still have a lot planned for the future. We are looking forward to taking these next steps together!”

「讓我們團結一致的是，Kraken 和 RB Leipzig 都在很短的時間內成為了我們各自賽場上的關鍵人物，並且對未來仍然有很多計劃。我們期待著共同採取接下來的步驟！

Founded in 2011, Kraken is one of the earliest and most trusted crypto platforms, and is committed to a mission of accelerating the adoption of crypto so everyone can achieve financial freedom.

Kraken 成立於 2011 年，是最早、最值得信賴的加密貨幣平台之一，致力於加速加密貨幣的採用，讓每個人都能實現財務自由。

In Europe, Kraken is a dominant platform for trading crypto. During 2023, Kraken was one of the most liquid venues for Bitcoin and Ethereum trading against the Euro, according to Kaiko.

在歐洲，Kraken 是加密貨幣交易的主要平台。據 Kaiko 稱，2023 年，Kraken 是比特幣和以太坊兌歐元交易最具流動性的場所之一。

In Germany, Kraken’s product offering is facilitated through a strategic partnership with DLT Finance, a brand of DLT Securities GmbH and DLT Custody GmbH, a leading BaFin-licensed digital asset broker and custody provider.

在德國，Kraken 的產品供應透過與DLT Finance（DLT Securities GmbH 旗下品牌）和DLT Custody GmbH（一家領先的德國聯邦金融監管局(BaFin) 許可的數位資產經紀和託管提供商）的戰略合作夥伴關係得到促進。

Kraken’s partnership with RB Leipzig is the latest milestone within a broader strategy to meet new audiences where they are with best-in-class Web3 integrations.

Kraken 與 RB Leipzig 的合作是其更廣泛策略中的最新里程碑，該策略旨在透過一流的 Web3 整合來滿足新受眾的需求。

Today’s news follows similar partnership announcements with Atlético de Madrid and Tottenham Hotspur FC to innovate the football fan experience while deepening connections between fans and their club through physical and digital activations.

在今天的新聞發布之前，我們還宣布了與馬德里競技隊和托特納姆熱刺隊的類似合作夥伴關係，以創新球迷體驗，同時透過實體和數位激活加深球迷與俱樂部之間的聯繫。

For more information about the RB Leipzig partnership and upcoming fan experiences, please visit our landing page.

有關萊比錫紅牛合作夥伴關係和即將推出的球迷體驗的更多信息，請訪問我們的登陸頁面。

About RB Leipzig

關於萊比錫紅牛

RB Leipzig was founded on 19th May 2009 and has been a part of a special city with a long footballing history and a great passion for the sport ever since.

RB萊比錫成立於2009年5月19日，自此成為這座擁有悠久足球歷史和對這項運動充滿熱情的特殊城市的一部分。

The club, being young, dynamic, feisty, and open-minded, has continued to write history with four promotions in seven years to reach the Bundesliga in 2016.

俱樂部年輕、充滿活力、鬥志昂揚、思想開放，七年內四度晉級，並於2016年升入德甲，繼續書寫歷史。

Today, the RBL has established itself among Europe’s top teams and has qualified for the UEFA Champions League seven times, where it reached the semi-final in 2020.

如今，RBL 已躋身歐洲頂級球隊之列，並已七次獲得歐洲冠軍聯賽資格，並於 2020 年打入半決賽。

On a national stage, RB Leipzig celebrated its greatest successes to date in Olympiastadion Berlin, where the club won the German cup in 2022 and 2023.

在國家舞台上，萊比錫紅牛在柏林奧林匹克體育場慶祝了迄今為止最偉大的成功，該俱樂部曾在那裡贏得了 2022 年和 2023 年的德國杯冠軍。

The same year, RBL secured the Supercup for the first time by defeating the German champion FC Bayern Munich in their own arena.

同年，RBL在自己的主場擊敗德國冠軍拜仁慕尼黑，首次奪得超級盃冠軍。

2023 also marks the promotion of the women’s team to Bundesliga.

2023年也標誌著女隊晉級德甲。

RB Leipzig has been playing its home games at the Red Bull Arena since 2010. The stadium, known for its peaceful and family-friendly atmosphere, today has a maximum capacity of 47,800.

自 2010 年以來，萊比錫紅牛隊一直在紅牛競技場進行主場比賽。

Along with the first teams’ success, RBL also focuses on youth development and implementing its football philosophy, playing attractive and dynamic football and giving wings to ambitious talents.

除了一線隊的成功之外，RBL還注重青少年發展並貫徹其足球理念，踢出有吸引力和充滿活力的足球，並為雄心勃勃的人才插上翅膀。

Today 20 youth teams (five of which are girls’ teams) have the opportunity to use the facilities at the training center, which is located just a few hundred metres air-line distance to the Red Bull Arena.

如今，20 支青年隊（其中 5 支是女隊）有機會使用訓練中心的設施，距離紅牛競技場僅數百公尺。

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