谷歌趋势数据揭示了加密货币用户不断变化的兴趣

随着比特币第二个十年的发展，加密货币世界继续吸引投资者和技术爱好者。有着不可预知的转折

As the second decade of Bitcoin unfolds, the cryptocurrency realm continues to captivate investors and tech enthusiasts alike. Unpredictable turns driven by market dynamics, political strategies, and the ebb and flow of bull and bear markets have shaped the landscape. Amidst these shifts, data from Google Trends sheds light on which keywords are gaining traction among retail investors, offering valuable insights into their priorities and interests.

随着比特币第二个十年的展开，加密货币领域继续吸引着投资者和科技爱好者。市场动态、政治策略以及牛市和熊市的潮起潮落所驱动的不可预测的转变塑造了格局。在这些转变中，来自谷歌趋势的数据揭示了哪些关键词在散户投资者中越来越受欢迎，为他们的优先事项和兴趣提供了宝贵的见解。

According to Stacy Muur, a Web3 researcher, analyzing Google Trends over the past five years reveals compelling details about the changing interests of cryptocurrency users. This analysis encompasses both the highs and lows of the crypto market, providing perspective on what’s driving searches today.

Web3 研究员 Stacy Muur 表示，对过去五年的谷歌趋势的分析揭示了有关加密货币用户兴趣变化的令人信服的细节。该分析涵盖了加密货币市场的高点和低点，提供了有关当今搜索驱动力的观点。

Among the most common keywords associated with cryptocurrency are terms like "cryptocurrency," "blockchain," and "token." Naturally, the frequency of these searches correlates closely with market movements. Nevertheless, Muur notes, such general searches don’t reveal users' actual intents. Instead, more intention-driven searches—especially around trading and investing—paint a clearer picture of what retail users are focused on.

与加密货币相关的最常见关键字包括“加密货币”、“区块链”和“代币”等术语。当然，这些搜索的频率与市场走势密切相关。然而，穆尔指出，这种一般搜索并不能揭示用户的实际意图。相反，更多意图驱动的搜索（尤其是围绕交易和投资的搜索）可以更清晰地描绘零售用户关注的内容。

Further analysis highlights strong interest surrounding trading activities. The dynamics between Centralized Exchanges (CEX) and Decentralized Exchanges (DEX) form the crux of this conversation. Notably, CEXs like Binance dominate trading volumes, continuing to be fountains of interest for retail investors. Muur chronicles key trends: the popularity of CEX peaked sharply at the close of 2019 and saw its lowest ebb by mid-March 2021. Despite the ups and downs, Binance has consistently topped search interest among centralized exchanges well through 2024.

进一步的分析凸显了人们对交易活动的浓厚兴趣。中心化交易所（CEX）和去中心化交易所（DEX）之间的动态构成了本次对话的关键。值得注意的是，像币安这样的中心化交易所主导着交易量，继续成为散户投资者的兴趣源泉。 Muur 记录了主要趋势：CEX 的受欢迎程度在 2019 年底急剧达到顶峰，并在 2021 年 3 月中旬达到最低谷。尽管有起有落，但币安在 2024 年一直稳居中心化交易所搜索热度榜首。

"CEX trading volume dominates over DEX trading volume," Muur points out, emphasizing the traditional nature of exchange engagement for newcomers. Although interest for DEXs saw significant growth—a historical low was recorded during the summer of 2021—later spikes followed by the recent Bitcoin bull market and surges from meme coin activities on Solana’s DEXs brought renewed attention.

Muur 指出，“CEX 交易量主导着 DEX 交易量”，他强调了新手参与交易所的传统性质。尽管人们对 DEX 的兴趣显着增长（2021 年夏季创下历史低点），但近期比特币牛市以及 Solana 去中心化交易所上 meme 币活动的激增引起了人们的重新关注。

Among DEXs, PancakeSwap had ruled the search interest charts by May 2021, but by the close of 2024, Uniswap had taken top position, followed by Raydium. The piece also notes how derivative trading experienced peaks, though enthusiasm has shifted more recently toward innovative protocols like Hyperliquid.

在 DEX 中，到 2021 年 5 月，PancakeSwap 已经统治了搜索兴趣排行榜，但到 2024 年底，Uniswap 占据了榜首，其次是 Raydium。这篇文章还指出了衍生品交易如何经历高峰，尽管最近热情已经转向 Hyperliquid 等创新协议。

Shifting gears, Muur’s research points to the unique search dynamics involving Bitcoin and other prominent cryptocurrencies. She remarks, "The search popularity of the word 'crypto' is only matched by 'Bitcoin'…" This has been largely inspired by Bitcoin’s historic price milestones, including its unprecedented leap to $100,000 at the tail end of 2024. Yet, intriguing patterns emerge: even after this remarkable price achievement, Bitcoin’s relative popularity has not returned to its prior heights.

Muur 的研究转向了涉及比特币和其他著名加密货币的独特搜索动态。她表示，“‘加密货币’这个词的搜索热度只有‘比特币’能与之媲美……”这很大程度上是受到比特币历史性价格里程碑的启发，包括其在 2024 年底前所未有地跃升至 10 万美元。然而，有趣的模式出现：即使在取得了如此惊人的价格成就之后，比特币的相对受欢迎程度还没有恢复到之前的高度。

Other dominant tokens, like Ethereum, have maintained stable query frequencies. XRP, buoyed by recent favorable market conditions, garnered additional attention as well. Meanwhile, user interests diverge widely across various sectors, with designations like DeFi and Real World Assets (RWA) looming large compared to newer sectors seeking relevance.

其他占主导地位的代币，如以太坊，保持了稳定的查询频率。 XRP 受到近期有利市场条件的提振，也引起了更多关注。与此同时，各个行业的用户兴趣存在很大差异，与寻求相关性的新兴行业相比，DeFi 和真实世界资产 (RWA) 等名称显得尤为突出。

Muur elaborates on narrative popularity by comparing key sectors such as DeFi, RWA, and GameFi. While DeFi remains sustainable, other areas, such as GameFi and AI x Crypto, are more reliant on market hype than sustainable growth. The meme coin phenomenon has attained remarkable interest, particularly by the end of 2024, corresponding to the enhanced focus on AI-related tokens over the same period.

Muur 通过比较 DeFi、RWA 和 GameFi 等关键领域，详细阐述了叙事流行度。虽然 DeFi 保持可持续发展，但 GameFi 和 AI x Crypto 等其他领域更依赖市场炒作，而不是可持续增长。迷因币现象引起了人们的极大兴趣，特别是到 2024 年底，这与同期对人工智能相关代币的关注度增强相对应。

What keywords are dominating searches as we step firmly onto 2024? Muur’s compiled list highlights some intriguing trends, with the following topping the rankings: 1. Bitcoin, 2. Ethereum, 3. DEX, 4. CEX, 5. Layer 1 and Layer 2 (L1 and L2) tokens closely matched, moving on to DeFi, altcoin, RWA, AI agent, and memecoin.

当我们坚定地踏入 2024 年时，哪些关键词在搜索中占据主导地位？ Muur 编制的列表突出了一些有趣的趋势，其中排名靠前的是：1. 比特币、2. 以太坊、3. DEX、4. CEX、5. 第 1 层和第 2 层（L1 和 L2）代币紧密匹配，继续到DeFi、山寨币、RWA、AI 代理和 memecoin。

Additional significant brands within the Web3 framework include: Bitcoin, XRP, TON, Binance, and Ethereum. Searches for lesser-known brands often discussed on Crypto Twitter, like Vitruals and Ethena, lag far behind these top players. This disparity highlights how most discussions within niche crypto communities often fail to resonate with broader audiences.

Web3 框架内的其他重要品牌包括：比特币、XRP、TON、币安和以太坊。对 Crypto Twitter 上经常讨论的不太知名品牌（例如 Vitruals 和 Ethena）的搜索量远远落后于这些顶级品牌。这种差异凸显了利基加密货币社区内的大多数讨论往往无法引起更广泛的受众的共鸣。

Retail participation remains focused through centralized exchanges, with limited engagement with DeFi solutions, confirming Muur’s observations. It’s clear: many of today’s hot brands and ideas still remain beyond the sightlines of retail participants.

零售参与仍然集中在中心化交易所，对 DeFi 解决方案的参与有限，这证实了 Muur 的观察。很明显：当今许多热门品牌和创意仍然超出零售参与者的视线。

With this rich analysis drawn from trend data, one pressing question emerges—how will these dynamics evolve as the cryptocurrency market continues to mature? A broad spectrum of interests has emerged; will retail investors catch up with even more sophisticated tools, or will they continue to favor established channels?

通过对趋势数据的丰富分析，一个紧迫的问题出现了——随着加密货币市场的不断成熟，这些动态将如何演变？广泛的兴趣已经出现；散户投资者会追赶更先进的工具，还是会继续青睐成熟的渠道？