谷歌趨勢數據揭示了加密貨幣用戶不斷變化的興趣

隨著比特幣第二個十年的發展，加密貨幣世界繼續吸引投資者和技術愛好者。有著不可預測的轉折

As the second decade of Bitcoin unfolds, the cryptocurrency realm continues to captivate investors and tech enthusiasts alike. Unpredictable turns driven by market dynamics, political strategies, and the ebb and flow of bull and bear markets have shaped the landscape. Amidst these shifts, data from Google Trends sheds light on which keywords are gaining traction among retail investors, offering valuable insights into their priorities and interests.

隨著比特幣第二個十年的展開，加密貨幣領域繼續吸引投資者和科技愛好者。市場動態、政治策略以及牛市和熊市的潮起潮落所驅動的不可預測的轉變塑造了格局。在這些轉變中，來自Google趨勢的數據揭示了哪些關鍵字在散戶投資者中越來越受歡迎，為他們的優先事項和興趣提供了寶貴的見解。

According to Stacy Muur, a Web3 researcher, analyzing Google Trends over the past five years reveals compelling details about the changing interests of cryptocurrency users. This analysis encompasses both the highs and lows of the crypto market, providing perspective on what’s driving searches today.

Web3 研究員 Stacy Muur 表示，對過去五年的Google趨勢的分析揭示了加密貨幣用戶興趣變化的令人信服的細節。該分析涵蓋了加密貨幣市場的高點和低點，提供了有關當今搜尋驅動力的觀點。

Among the most common keywords associated with cryptocurrency are terms like "cryptocurrency," "blockchain," and "token." Naturally, the frequency of these searches correlates closely with market movements. Nevertheless, Muur notes, such general searches don’t reveal users' actual intents. Instead, more intention-driven searches—especially around trading and investing—paint a clearer picture of what retail users are focused on.

與加密貨幣相關的最常見關鍵字包括「加密貨幣」、「區塊鏈」和「代幣」等術語。當然，這些搜尋的頻率與市場走勢密切相關。儘管如此，穆爾指出，此類一般搜尋並不能揭示用戶的實際意圖。相反，更多意圖驅動的搜尋（尤其是圍繞交易和投資的搜尋）可以更清晰地描繪零售用戶關注的內容。

Further analysis highlights strong interest surrounding trading activities. The dynamics between Centralized Exchanges (CEX) and Decentralized Exchanges (DEX) form the crux of this conversation. Notably, CEXs like Binance dominate trading volumes, continuing to be fountains of interest for retail investors. Muur chronicles key trends: the popularity of CEX peaked sharply at the close of 2019 and saw its lowest ebb by mid-March 2021. Despite the ups and downs, Binance has consistently topped search interest among centralized exchanges well through 2024.

進一步的分析凸顯了人們對交易活動的濃厚興趣。中心化交易所（CEX）和去中心化交易所（DEX）之間的動態構成了這次對話的關鍵。值得注意的是，像幣安這樣的中心化交易所主導著交易量，繼續成為散戶投資者的興趣來源。 Muur 記錄了主要趨勢：CEX 的受歡迎程度在2019 年底急劇達到頂峰，並在2021 年3 月中旬達到最低谷。榜首。

"CEX trading volume dominates over DEX trading volume," Muur points out, emphasizing the traditional nature of exchange engagement for newcomers. Although interest for DEXs saw significant growth—a historical low was recorded during the summer of 2021—later spikes followed by the recent Bitcoin bull market and surges from meme coin activities on Solana’s DEXs brought renewed attention.

Muur 指出，“CEX 交易量主導 DEX 交易量”，他強調了新手參與交易所的傳統性質。儘管人們對 DEX 的興趣顯著增長（2021 年夏季創下歷史低點），但近期比特幣牛市以及 Solana 去中心化交易所上 meme 幣活動的激增引起了人們的重新關注。

Among DEXs, PancakeSwap had ruled the search interest charts by May 2021, but by the close of 2024, Uniswap had taken top position, followed by Raydium. The piece also notes how derivative trading experienced peaks, though enthusiasm has shifted more recently toward innovative protocols like Hyperliquid.

在 DEX 中，到 2021 年 5 月，PancakeSwap 已經統治了搜尋興趣排行榜，但到 2024 年底，Uniswap 佔據了榜首，其次是 Raydium。這篇文章也指出了衍生性商品交易如何經歷高峰，儘管最近熱情已經轉向 Hyperliquid 等創新協議。

Shifting gears, Muur’s research points to the unique search dynamics involving Bitcoin and other prominent cryptocurrencies. She remarks, "The search popularity of the word 'crypto' is only matched by 'Bitcoin'…" This has been largely inspired by Bitcoin’s historic price milestones, including its unprecedented leap to $100,000 at the tail end of 2024. Yet, intriguing patterns emerge: even after this remarkable price achievement, Bitcoin’s relative popularity has not returned to its prior heights.

Muur 的研究轉向了涉及比特幣和其他著名加密貨幣的獨特蒐尋動態。她表示，「『加密貨幣』這個詞的搜尋熱度只有『比特幣』能與之媲美…」這很大程度上是受到比特幣歷史性價格里程碑的啟發，包括其在2024 年底前所未有地躍升至10 萬美元。

Other dominant tokens, like Ethereum, have maintained stable query frequencies. XRP, buoyed by recent favorable market conditions, garnered additional attention as well. Meanwhile, user interests diverge widely across various sectors, with designations like DeFi and Real World Assets (RWA) looming large compared to newer sectors seeking relevance.

其他占主導地位的代幣，如以太坊，保持了穩定的查詢頻率。 XRP 受到近期有利市場條件的提振，也引起了更多關注。同時，各行業的用戶興趣存在很大差異，與尋求相關性的新興行業相比，DeFi 和真實世界資產 (RWA) 等名稱顯得尤為突出。

Muur elaborates on narrative popularity by comparing key sectors such as DeFi, RWA, and GameFi. While DeFi remains sustainable, other areas, such as GameFi and AI x Crypto, are more reliant on market hype than sustainable growth. The meme coin phenomenon has attained remarkable interest, particularly by the end of 2024, corresponding to the enhanced focus on AI-related tokens over the same period.

Muur 透過比較 DeFi、RWA 和 GameFi 等關鍵領域來闡述敘事流行度。雖然 DeFi 保持永續發展，但 GameFi 和 AI x Crypto 等其他領域更依賴市場炒作，而不是永續成長。迷因幣現象引起了人們的極大興趣，特別是到 2024 年底，這與同期對人工智慧相關代幣的關注度增強相對應。

What keywords are dominating searches as we step firmly onto 2024? Muur’s compiled list highlights some intriguing trends, with the following topping the rankings: 1. Bitcoin, 2. Ethereum, 3. DEX, 4. CEX, 5. Layer 1 and Layer 2 (L1 and L2) tokens closely matched, moving on to DeFi, altcoin, RWA, AI agent, and memecoin.

當我們堅定地邁入 2024 年時，哪些關鍵字在搜尋中佔據主導地位？ Muur 編制的清單突出了一些有趣的趨勢，其中排名靠前的是：1. 比特幣、2. 以太坊、3. DEX、4. CEX、5. 第1 層和第2 層（L1 和L2）代幣緊密匹配，繼續到DeFi、山寨幣、RWA、AI 代理和 memecoin。

Additional significant brands within the Web3 framework include: Bitcoin, XRP, TON, Binance, and Ethereum. Searches for lesser-known brands often discussed on Crypto Twitter, like Vitruals and Ethena, lag far behind these top players. This disparity highlights how most discussions within niche crypto communities often fail to resonate with broader audiences.

Web3 框架內的其他重要品牌包括：比特幣、XRP、TON、幣安和以太坊。對 Crypto Twitter 上經常討論的不太知名品牌（例如 Vitruals 和 Ethena）的搜尋量遠遠落後於這些頂級品牌。這種差異凸顯了利基加密貨幣社群內的大多數討論往往無法引起更廣泛的受眾的共鳴。

Retail participation remains focused through centralized exchanges, with limited engagement with DeFi solutions, confirming Muur’s observations. It’s clear: many of today’s hot brands and ideas still remain beyond the sightlines of retail participants.

零售參與仍然集中在中心化交易所，而對 DeFi 解決方案的參與有限，這證實了 Muur 的觀察。很明顯：當今許多熱門品牌和創意仍然超越零售參與者的視線。

With this rich analysis drawn from trend data, one pressing question emerges—how will these dynamics evolve as the cryptocurrency market continues to mature? A broad spectrum of interests has emerged; will retail investors catch up with even more sophisticated tools, or will they continue to favor established channels?

透過對趨勢數據的豐富分析，一個迫切的問題出現了——隨著加密貨幣市場的不斷成熟，這些動態將如何演變？廣泛的興趣已經出現；散戶會追趕更先進的工具，還是會繼續青睞成熟的管道？