谷歌通过以太坊名称服务集成增强搜索

谷歌已将以太坊名称服务（ENS）数据集成到其搜索结果中，允许用户直接从谷歌的搜索引擎访问有关 ENS 地址的信息，例如 ETH 余额和交易历史记录。这种集成利用了来自 Etherscan 的数据，并与谷歌日益参与加密和区块链技术相一致，包括对以太坊钱包余额、加密广告政策更新和以太坊合并倒计时功能的支持。

Google Integrates Ethereum Name Service Data into Search Results

谷歌将以太坊名称服务数据集成到搜索结果中

By The Wall Street Journal

华尔街日报

March 8, 2023

2023 年 3 月 8 日

Integration of ENS Data

ENS 数据整合

Technology behemoth Google has incorporated Ethereum Name Service (ENS) data into its search results, leveraging data from Etherscan. Former ENS core team member Brantly Millegan detected the update and shared the news on X. Cointelegraph corroborated the feature by testing it with various ENS addresses, including Vitalik.eth, belonging to Vitalik Buterin, the Ethereum blockchain network's co-founder.

科技巨头谷歌利用 Etherscan 的数据，将以太坊名称服务 (ENS) 数据整合到其搜索结果中。前 ENS 核心团队成员 Brantly Millegan 检测到了该更新，并在 X 上分享了该消息。Cointelegraph 通过使用各种 ENS 地址进行测试来证实了该功能，其中包括属于以太坊区块链网络联合创始人 Vitalik Buterin 的 Vitalik.eth。

The displayed results provide detailed address information, such as Ether (ETH) balance and the timestamp of the latest transaction. This data is sourced from Etherscan, an Ethereum block explorer.

显示的结果提供详细的地址信息，例如以太币（ETH）余额和最新交易的时间戳。该数据来自以太坊区块浏览器 Etherscan。

Ethereum Name Service

以太坊名称服务

Ethereum Name Service enables the utilization of intricate wallet addresses on the internet in a manner akin to the usage of domain names. For instance, instead of complex numerical sequences, users can obtain an ENS address such as yourname.eth, which can be easily shared. This parallels the swift access to websites via domain names rather than IP addresses.

以太坊名称服务允许以类似于域名的方式使用互联网上复杂的钱包地址。例如，用户可以获得 ENS 地址（例如 yourname.eth），而不是复杂的数字序列，该地址可以轻松共享。这与通过域名而不是 IP 地址快速访问网站类似。

Google's Involvement in Crypto and Blockchain

谷歌涉足加密货币和区块链

Google has been progressively engaging with crypto and blockchain technologies. In May 2023, the company introduced native support for Ethereum wallet balances. Initially, users could search for a specific public address and view the wallet balance directly in the search results. This functionality has since been extended to ENS domains.

谷歌一直在积极参与加密货币和区块链技术。 2023 年 5 月，该公司引入了对以太坊钱包余额的原生支持。最初，用户可以搜索特定的公共地址并直接在搜索结果中查看钱包余额。此功能已扩展到 ENS 域。

In 2022, Google integrated a crypto feature allowing certain Ethereum wallet addresses to have their Ether balances tracked by the Google search engine, obviating the need to visit Etherscan. This feature was initially publicized by Google Ventures Principal Han Hua in an October 11, 2022 post.

2022 年，谷歌集成了一项加密功能，允许某些以太坊钱包地址通过谷歌搜索引擎跟踪其以太币余额，从而无需访问 Etherscan。此功能最初由 Google Ventures 负责人韩华在 2022 年 10 月 11 日的帖子中公布。

Additionally, the firm initiated a countdown to the Ethereum Merge event in 2022, featuring animated pandas moving in unison. In 2023, Google revised its crypto advertising policy to encompass "Cryptocurrency Coin Trusts." These products enable investors to trade shares in trusts that hold digital assets. As a result, Bitcoin exchange-traded fund (ETF) products from prominent asset managers like BlackRock now appear in search results for queries such as "Bitcoin ETF."

此外，该公司还启动了 2022 年以太坊合并活动倒计时，以动画熊猫齐步走为特色。 2023 年，谷歌修改了其加密货币广告政策，将“加密货币信托”纳入其中。这些产品使投资者能够交易持有数字资产的信托股票。因此，贝莱德等知名资产管理公司的比特币交易所交易基金 (ETF) 产品现在出现在“比特币 ETF”等查询的搜索结果中。

ENS and GoDaddy Partnership

ENS 与 GoDaddy 合作

On February 5, ENS announced a collaboration with domain registrar GoDaddy, enabling the Web3 community to link their .eth names (domains) to conventional Web2 domains at no additional cost.

2 月 5 日，ENS 宣布与域名注册商 GoDaddy 合作，使 Web3 社区能够将其 .eth 名称（域名）链接到传统的 Web2 域名，无需额外费用。

The GoDaddy-ENS partnership alleviates the barrier of high gas fees that previously deterred users from transferring domain names to ENS. ENS facilitated the cost-free transition by deploying new smart contracts for resolution. Consequently, DNS domain holders can attain a novel form of self-sovereignty by exercising greater control over their own decentralized identities.

GoDaddy-ENS 合作伙伴关系缓解了此前阻碍用户将域名转移到 ENS 的高额 Gas 费障碍。 ENS 通过部署新的智能合约进行解决，促进了免费过渡。因此，DNS 域名持有者可以通过对自己的去中心化身份进行更大的控制来获得一种新形式的自我主权。

Conclusion

结论

Google's integration of ENS data into its search results underscores the growing convergence between the mainstream internet and the decentralized web. This integration streamlines the user experience for Ethereum users, providing convenient access to wallet information and enhancing the visibility of Web3 domains. As crypto and blockchain technologies continue to evolve, it is anticipated that Google will play an increasingly pivotal role in bridging the gap between traditional finance and the burgeoning digital asset ecosystem.

谷歌将 ENS 数据整合到其搜索结果中，凸显了主流互联网和去中心化网络之间的日益融合。这种集成简化了以太坊用户的用户体验，提供了对钱包信息的便捷访问并增强了 Web3 域的可见性。随着加密货币和区块链技术的不断发展，预计谷歌将在弥合传统金融与新兴数字资产生态系统之间的差距方面发挥越来越关键的作用。