|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cryptocurrency News Articles
Google Enhances Search with Ethereum Name Service Integration
Mar 22, 2024 at 08:33 pm
Google has integrated Ethereum Name Service (ENS) data into its search results, allowing users to access information about ENS addresses, such as ETH balance and transaction history, directly from Google's search engine. This integration leverages data from Etherscan and aligns with Google's growing involvement with crypto and blockchain technology, including support for Ethereum wallet balances, crypto advertising policy updates, and Ethereum Merge countdown features.
Google Integrates Ethereum Name Service Data into Search Results
By The Wall Street Journal
March 8, 2023
Integration of ENS Data
Technology behemoth Google has incorporated Ethereum Name Service (ENS) data into its search results, leveraging data from Etherscan. Former ENS core team member Brantly Millegan detected the update and shared the news on X. Cointelegraph corroborated the feature by testing it with various ENS addresses, including Vitalik.eth, belonging to Vitalik Buterin, the Ethereum blockchain network's co-founder.
The displayed results provide detailed address information, such as Ether (ETH) balance and the timestamp of the latest transaction. This data is sourced from Etherscan, an Ethereum block explorer.
Ethereum Name Service
Ethereum Name Service enables the utilization of intricate wallet addresses on the internet in a manner akin to the usage of domain names. For instance, instead of complex numerical sequences, users can obtain an ENS address such as yourname.eth, which can be easily shared. This parallels the swift access to websites via domain names rather than IP addresses.
Google's Involvement in Crypto and Blockchain
Google has been progressively engaging with crypto and blockchain technologies. In May 2023, the company introduced native support for Ethereum wallet balances. Initially, users could search for a specific public address and view the wallet balance directly in the search results. This functionality has since been extended to ENS domains.
In 2022, Google integrated a crypto feature allowing certain Ethereum wallet addresses to have their Ether balances tracked by the Google search engine, obviating the need to visit Etherscan. This feature was initially publicized by Google Ventures Principal Han Hua in an October 11, 2022 post.
Additionally, the firm initiated a countdown to the Ethereum Merge event in 2022, featuring animated pandas moving in unison. In 2023, Google revised its crypto advertising policy to encompass "Cryptocurrency Coin Trusts." These products enable investors to trade shares in trusts that hold digital assets. As a result, Bitcoin exchange-traded fund (ETF) products from prominent asset managers like BlackRock now appear in search results for queries such as "Bitcoin ETF."
ENS and GoDaddy Partnership
On February 5, ENS announced a collaboration with domain registrar GoDaddy, enabling the Web3 community to link their .eth names (domains) to conventional Web2 domains at no additional cost.
The GoDaddy-ENS partnership alleviates the barrier of high gas fees that previously deterred users from transferring domain names to ENS. ENS facilitated the cost-free transition by deploying new smart contracts for resolution. Consequently, DNS domain holders can attain a novel form of self-sovereignty by exercising greater control over their own decentralized identities.
Conclusion
Google's integration of ENS data into its search results underscores the growing convergence between the mainstream internet and the decentralized web. This integration streamlines the user experience for Ethereum users, providing convenient access to wallet information and enhancing the visibility of Web3 domains. As crypto and blockchain technologies continue to evolve, it is anticipated that Google will play an increasingly pivotal role in bridging the gap between traditional finance and the burgeoning digital asset ecosystem.
Disclaimer:info@kdj.com
The information provided is not trading advice. kdj.com does not assume any responsibility for any investments made based on the information provided in this article. Cryptocurrencies are highly volatile and it is highly recommended that you invest with caution after thorough research!
If you believe that the content used on this website infringes your copyright, please contact us immediately (info@kdj.com) and we will delete it promptly.
-
- The post $LIFEDOG, The Ethereum-based Project Keen on Reviving Dog Coins appeared first on Coinpedia Fintech News
- Oct 30, 2024 at 12:15 pm
- Following the breakout and success of Dogecoin over a decade ago, hundreds of dog-themed coins were launched as part of the memecoin wave. While some, like Shiba Inu, FLOKI, Dogwifhat, Bonk, etc., recorded massive price gains for a long time, most died unfortunately, leaving investors with millions of coins worth absolutely nothing.
-
- Metaplanet Raises 10B Yen (US$79M) to Expand Bitcoin (BTC) Portfolio
- Oct 30, 2024 at 12:15 pm
-
- USACE Sacramento District Celebrates 95 Years of Building Strong
- Oct 30, 2024 at 12:15 pm
- Nearly a century after General Order No. 2 established the U.S. Army Corps of Engineers Sacramento District, USACE Sacramento District employees and guests spent their evening at a traditional military ball celebrating what was established 95 years ago.