谷歌透過以太坊名稱服務整合增強搜索

谷歌已將以太坊名稱服務（ENS）數據整合到其搜尋結果中，允許用戶直接從谷歌的搜尋引擎存取有關 ENS 地址的信息，例如 ETH 餘額和交易記錄。這種整合利用了來自 Etherscan 的數據，並與Google日益參與加密和區塊鏈技術一致，包括對以太坊錢包餘額、加密廣告政策更新和以太坊合併倒數功能的支援。

Google Integrates Ethereum Name Service Data into Search Results

谷歌將以太坊名稱服務數據整合到搜尋結果中

By The Wall Street Journal

華爾街日報

March 8, 2023

2023 年 3 月 8 日

Integration of ENS Data

ENS 數據整合

Technology behemoth Google has incorporated Ethereum Name Service (ENS) data into its search results, leveraging data from Etherscan. Former ENS core team member Brantly Millegan detected the update and shared the news on X. Cointelegraph corroborated the feature by testing it with various ENS addresses, including Vitalik.eth, belonging to Vitalik Buterin, the Ethereum blockchain network's co-founder.

科技巨頭Google利用 Etherscan 的數據，將以太坊名稱服務 (ENS) 數據整合到其搜尋結果中。前ENS 核心團隊成員Brantly Millegan 檢測到了該更新，並在X 上分享了該消息。Cointelegraph 通過使用各種ENS 地址進行測試來證實了該功能，其中包括屬於以太坊區塊鏈網絡聯合創始人Vitalik Buterin的Vitalik.eth。

The displayed results provide detailed address information, such as Ether (ETH) balance and the timestamp of the latest transaction. This data is sourced from Etherscan, an Ethereum block explorer.

顯示的結果提供詳細的地址信息，例如以太幣（ETH）餘額和最新交易的時間戳。該數據來自以太坊區塊瀏覽器 Etherscan。

Ethereum Name Service

以太坊名稱服務

Ethereum Name Service enables the utilization of intricate wallet addresses on the internet in a manner akin to the usage of domain names. For instance, instead of complex numerical sequences, users can obtain an ENS address such as yourname.eth, which can be easily shared. This parallels the swift access to websites via domain names rather than IP addresses.

以太坊名稱服務允許以類似於網域的方式使用網路上複雜的錢包位址。例如，使用者可以獲得 ENS 位址（例如 yourname.eth），而不是複雜的數字序列，該位址可以輕鬆共享。這與透過網域名稱而不是 IP 位址快速存取網站類似。

Google's Involvement in Crypto and Blockchain

谷歌涉足加密貨幣和區塊鏈

Google has been progressively engaging with crypto and blockchain technologies. In May 2023, the company introduced native support for Ethereum wallet balances. Initially, users could search for a specific public address and view the wallet balance directly in the search results. This functionality has since been extended to ENS domains.

谷歌一直積極參與加密貨幣和區塊鏈技術。 2023 年 5 月，該公司引入了對以太坊錢包餘額的原生支援。最初，用戶可以搜尋特定的公共地址並直接在搜尋結果中查看錢包餘額。此功能已擴展到 ENS 域。

In 2022, Google integrated a crypto feature allowing certain Ethereum wallet addresses to have their Ether balances tracked by the Google search engine, obviating the need to visit Etherscan. This feature was initially publicized by Google Ventures Principal Han Hua in an October 11, 2022 post.

2022 年，Google整合了一項加密功能，允許某些以太坊錢包地址透過Google搜尋引擎追蹤其以太幣餘額，從而無需訪問 Etherscan。此功能最初由 Google Ventures 負責人韓華在 2022 年 10 月 11 日的貼文中公佈。

Additionally, the firm initiated a countdown to the Ethereum Merge event in 2022, featuring animated pandas moving in unison. In 2023, Google revised its crypto advertising policy to encompass "Cryptocurrency Coin Trusts." These products enable investors to trade shares in trusts that hold digital assets. As a result, Bitcoin exchange-traded fund (ETF) products from prominent asset managers like BlackRock now appear in search results for queries such as "Bitcoin ETF."

此外，該公司還啟動了 2022 年以太坊合併活動倒數計時，以動畫熊貓齊步走為特色。 2023 年，Google修改了其加密貨幣廣告政策，將「加密貨幣信託」納入其中。這些產品使投資者能夠交易持有數位資產的信託股票。因此，貝萊德等知名資產管理公司的比特幣交易所交易基金 (ETF) 產品現在出現在「比特幣 ETF」等查詢的搜尋結果中。

ENS and GoDaddy Partnership

ENS 與 GoDaddy 合作

On February 5, ENS announced a collaboration with domain registrar GoDaddy, enabling the Web3 community to link their .eth names (domains) to conventional Web2 domains at no additional cost.

2 月 5 日，ENS 宣布與域名註冊商 GoDaddy 合作，使 Web3 社群能夠將其 .eth 名稱（域名）連結到傳統的 Web2 域名，無需額外費用。

The GoDaddy-ENS partnership alleviates the barrier of high gas fees that previously deterred users from transferring domain names to ENS. ENS facilitated the cost-free transition by deploying new smart contracts for resolution. Consequently, DNS domain holders can attain a novel form of self-sovereignty by exercising greater control over their own decentralized identities.

GoDaddy-ENS 合作夥伴關係緩解了先前阻礙用戶將網域轉移到 ENS 的高額 Gas 費障礙。 ENS 透過部署新的智能合約進行解決，促進了免費過渡。因此，DNS 網域持有者可以透過對自己的去中心化身分進行更大的控制來獲得一種新形式的自我主權。

Conclusion

結論

Google's integration of ENS data into its search results underscores the growing convergence between the mainstream internet and the decentralized web. This integration streamlines the user experience for Ethereum users, providing convenient access to wallet information and enhancing the visibility of Web3 domains. As crypto and blockchain technologies continue to evolve, it is anticipated that Google will play an increasingly pivotal role in bridging the gap between traditional finance and the burgeoning digital asset ecosystem.

谷歌將 ENS 數據整合到其搜尋結果中，凸顯了主流互聯網和去中心化網路之間的日益融合。這種整合簡化了以太坊用戶的用戶體驗，提供了對錢包資訊的便捷存取並增強了 Web3 網域的可見性。隨著加密貨幣和區塊鏈技術的不斷發展，預計谷歌將在彌合傳統金融與新興數位資產生態系統之間的差距方面發揮越來越關鍵的作用。