胖品牌（纳斯达克股票代码：胖）现在接受加盟商的比特币

餐厅品牌的特许经营所有者Johnny Rockets，Fatburger，Round Table Pizza，Great American Cookie和其他Fat Brands实体现在可以在比特币支付特许经营皇室费用。

Franchise owners of restaurant brands Johnny Rockets, Fatburger, Round Table Pizza, Great American Cookies, and other FAT Brands (Nasdaq: FAT) entities can now pay franchisee royalty payments in Bitcoin.

餐厅品牌的特许经营所有者Johnny Rockets，Fatburger，Round Table Pizza，Great American Cookie和其他胖品牌（NASDAQ：FAT）实体现在可以在比特币中支付特许经营者的特许权使用费。

The move, which was disclosed on Monday, underscores the company’s commitment to financial and technological innovation. It also provides additional flexibility for franchisees, especially those operating in countries other than the U.S.

周一披露的此举强调了该公司对财务和技术创新的承诺。它还为加盟商提供了额外的灵活性，尤其是在美国以外的国家 /地区运营的加盟商

"Over the years, Bitcoin has transformed into a mainstream asset and, as a company, we see great value in expanding our forms of payments for our franchisees," said FAT Brands COO Thayer Wiederhorn. "We are excited to begin accepting Bitcoin for royalty payments."

Fat Fat Brands Coo Thayer Wiederhorn说：“多年来，比特币已转变为主流资产，作为一家公司，我们看到了扩大我们对加盟商的付款形式的巨大价值。” “我们很高兴开始接受比特币进行特许权使用费。”

"We may open up other options in the future, but we’re starting with Bitcoin and expanding our capabilities to include this valuable cryptocurrency," Wiederhorn added. "This initiative aligns perfectly with our broader strategy of seeking new and creative ways to support our franchisees and drive value to our stakeholders."

Wiederhorn补充说：“我们将来可能会开放其他选项，但是我们从比特币开始，扩大了我们的功能，以包括这种有价值的加密货币。” “该计划与我们寻求新的和创造性的方式来支持我们的加盟商并向利益相关者推动价值的更广泛的策略完全吻合。”

The move comes as part of FAT Brands' broader efforts to stay ahead of the curve in the rapidly evolving food service industry. With 18 different franchise concepts and more than 2,300 locations worldwide, FAT Brands is constantly looking for ways to improve efficiency and reduce costs.

此举是Fat Brands在迅速发展的食品服务行业领先曲线的更广泛努力的一部分。 Fat Brands拥有18个不同的特许经营概念和全球2300多个地点，一直在寻找提高效率和降低成本的方法。

"We believe that accepting Bitcoin for franchisee royalty payments is a natural progression for our company," said Wiederhorn. "It is a logical step in our journey to becoming a more crypto-friendly and efficient organization."

Wiederhorn说：“我们认为，接受特许经营权的特许权使用费是我们公司的自然发展。” “这是我们成为一个更加加密友好和高效的组织的逻辑步骤。”

Franchisees, or those that own one of FAT Brands' quick-service, casual dining locations, can pay franchise and development fees, as well as their royalty payments by sending Bitcoin to a "crypto wallet business account," a FAT Brands representative told Decrypt. At that point, FAT Brands can decide whether or not it wishes to sell the Bitcoin for USD, or hold it.

胖品牌代表告诉解密者，特许经营者，或拥有Fat Brands的快速服务，休闲用餐地点的特许经营者，可以通过将比特币发送到“加密品牌商务帐户”中来支付特许经营和开发费，以及他们的特许权使用费。到那时，胖品牌可以决定是否希望以美元出售比特币，或者持有它。

As for adding other payment options like Ethereum or Solana, it could "possibly" happen "in the future," a representative for FAT Brands told Decrypt, "but we’re starting with Bitcoin."

至于添加其他付款选项，例如以太坊或索拉纳（Ethereum）或索拉纳（Solana），它可能会“在将来”“发生”，“胖品牌的代表告诉解密，但我们从比特币开始。”

What about paying for a Fatburger or milkshake from Johnny Rockets with Bitcoin?

用比特币从Johnny Rockets那里支付Fatburger或奶昔呢？

"Potentially, but not today," they replied.

他们回答：“有可能但不是今天。”

The overlap of cryptocurrency and restaurants has grown in recent years. In 2024, on-chain dining rewards platform Blackbird helped bring crypto payments to some of New York's most acclaimed restaurants. Plus, fast food chains McDonald's, Taco Bell, and Pizza Hut have all run collaborations in Web3.

近年来，加密货币和餐馆的重叠已经增长。 2024年，固定餐饮奖励平台Blackbird帮助将加密货币付给了纽约一些最受欢迎的餐厅。另外，快餐连锁店麦当劳，炸玉米饼和披萨小屋都在Web3中进行了合作。

Furthermore, there’s a growing trend of publicly traded companies embracing Bitcoin as a treasury reserve asset, popularized by Strategy (formerly MicroStrategy) and its outspoken chairman Michael Saylor. His firm now holds some $44 billion worth of Bitcoin, and the firm's model has inspired dozens of followers.

此外，公开贸易公司将比特币作为国库券资产的趋势越来越大，由战略（以前是MicroStrategy）及其直言不讳的主席Michael Saylor推广。现在，他的公司拥有价值约440亿美元的比特币，该公司的车型激发了数十名追随者。