胖品牌（納斯達克股票代碼：胖）現在接受加盟商的比特幣

餐廳品牌的特許經營所有者Johnny Rockets，Fatburger，Round Table Pizza，Great American Cookie和其他Fat Brands實體現在可以在比特幣支付特許經營皇室費用。

Franchise owners of restaurant brands Johnny Rockets, Fatburger, Round Table Pizza, Great American Cookies, and other FAT Brands (Nasdaq: FAT) entities can now pay franchisee royalty payments in Bitcoin.

餐廳品牌的特許經營所有者Johnny Rockets，Fatburger，Round Table Pizza，Great American Cookie和其他胖品牌（NASDAQ：FAT）實體現在可以在比特幣中支付特許經營者的特許權使用費。

The move, which was disclosed on Monday, underscores the company’s commitment to financial and technological innovation. It also provides additional flexibility for franchisees, especially those operating in countries other than the U.S.

週一披露的此舉強調了該公司對財務和技術創新的承諾。它還為加盟商提供了額外的靈活性，尤其是在美國以外的國家 /地區運營的加盟商

"Over the years, Bitcoin has transformed into a mainstream asset and, as a company, we see great value in expanding our forms of payments for our franchisees," said FAT Brands COO Thayer Wiederhorn. "We are excited to begin accepting Bitcoin for royalty payments."

Fat Fat Brands Coo Thayer Wiederhorn說：“多年來，比特幣已轉變為主流資產，作為一家公司，我們看到了擴大我們對加盟商的付款形式的巨大價值。” “我們很高興開始接受比特幣進行特許權使用費。”

"We may open up other options in the future, but we’re starting with Bitcoin and expanding our capabilities to include this valuable cryptocurrency," Wiederhorn added. "This initiative aligns perfectly with our broader strategy of seeking new and creative ways to support our franchisees and drive value to our stakeholders."

Wiederhorn補充說：“我們將來可能會開放其他選項，但是我們從比特幣開始，擴大了我們的功能，以包括這種有價值的加密貨幣。” “該計劃與我們尋求新的和創造性的方式來支持我們的加盟商並向利益相關者推動價值的更廣泛的策略完全吻合。”

The move comes as part of FAT Brands' broader efforts to stay ahead of the curve in the rapidly evolving food service industry. With 18 different franchise concepts and more than 2,300 locations worldwide, FAT Brands is constantly looking for ways to improve efficiency and reduce costs.

此舉是Fat Brands在迅速發展的食品服務行業領先曲線的更廣泛努力的一部分。 Fat Brands擁有18個不同的特許經營概念和全球2300多個地點，一直在尋找提高效率和降低成本的方法。

"We believe that accepting Bitcoin for franchisee royalty payments is a natural progression for our company," said Wiederhorn. "It is a logical step in our journey to becoming a more crypto-friendly and efficient organization."

Wiederhorn說：“我們認為，接受特許經營權的特許權使用費是我們公司的自然發展。” “這是我們成為一個更加加密友好和高效的組織的邏輯步驟。”

Franchisees, or those that own one of FAT Brands' quick-service, casual dining locations, can pay franchise and development fees, as well as their royalty payments by sending Bitcoin to a "crypto wallet business account," a FAT Brands representative told Decrypt. At that point, FAT Brands can decide whether or not it wishes to sell the Bitcoin for USD, or hold it.

胖品牌代表告訴解密者，特許經營者，或擁有Fat Brands的快速服務，休閒用餐地點的特許經營者，可以通過將比特幣發送到“加密品牌商務帳戶”中來支付特許經營和開發費，以及他們的特許權使用費。到那時，胖品牌可以決定是否希望以美元出售比特幣，或者持有它。

As for adding other payment options like Ethereum or Solana, it could "possibly" happen "in the future," a representative for FAT Brands told Decrypt, "but we’re starting with Bitcoin."

至於添加其他付款選項，例如以太坊或索拉納（Ethereum）或索拉納（Solana），它可能會“在將來”“發生”，“胖品牌的代表告訴解密，但我們從比特幣開始。”

What about paying for a Fatburger or milkshake from Johnny Rockets with Bitcoin?

用比特幣從Johnny Rockets那裡支付Fatburger或奶昔呢？

"Potentially, but not today," they replied.

他們回答：“有可能但不是今天。”

The overlap of cryptocurrency and restaurants has grown in recent years. In 2024, on-chain dining rewards platform Blackbird helped bring crypto payments to some of New York's most acclaimed restaurants. Plus, fast food chains McDonald's, Taco Bell, and Pizza Hut have all run collaborations in Web3.

近年來，加密貨幣和餐館的重疊已經增長。 2024年，固定餐飲獎勵平台Blackbird幫助將加密貨幣付給了紐約一些最受歡迎的餐廳。另外，快餐連鎖店麥當勞，炸玉米餅和披薩小屋都在Web3中進行了合作。

Furthermore, there’s a growing trend of publicly traded companies embracing Bitcoin as a treasury reserve asset, popularized by Strategy (formerly MicroStrategy) and its outspoken chairman Michael Saylor. His firm now holds some $44 billion worth of Bitcoin, and the firm's model has inspired dozens of followers.

此外，公開貿易公司將比特幣作為國庫券資產的趨勢越來越大，由戰略（以前是MicroStrategy）及其直言不諱的主席Michael Saylor推廣。現在，他的公司擁有價值約440億美元的比特幣，該公司的車型激發了數十名追隨者。