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在一次开创性的采访中,Chiliz 和 Socios.com 的创始人 Alex Dreyfus 分享了他通过区块链驱动的粉丝代币彻底改变体育迷参与度的愿景。德雷福斯讲述了足球中球迷代币的起源,讨论了将这一创新概念引入传统体育领域所面临的挑战和胜利。他深入研究了粉丝代币的 vielfältige 使用案例,从对团队决策进行投票到获得 VIP 体验等,并概述了 Chiliz 生态系统中进一步开发和集成的计划。 Dreyfus 还讨论了 Chiliz 向包括一级方程式在内的其他运动领域的多元化发展,以及他们吸引不同受众的多方面营销策略,强调了合作伙伴关系、数字影响者以及用户群的真诚支持的重要性。
The Rise of Fan Tokens: Empowering Sports Fans with Blockchain-Fueled Influence
粉丝代币的兴起:通过区块链推动的影响力赋予体育迷权力
Interview with Alex Dreyfus, CEO of Chiliz and Socios.com
Chiliz 和 Socios.com 首席执行官 Alex Dreyfus 访谈
Introduction
介绍
In the annals of sports history, the advent of fan tokens has marked a transformative chapter, redefining the relationship between fans and their beloved teams. This groundbreaking innovation, spearheaded by Chiliz and Socios.com, has injected blockchain technology into the realm of sports, empowering fans with unprecedented influence and creating a vibrant new ecosystem that extends far beyond the traditional boundaries of fandom.
在体育史上,球迷代币的出现标志着一个变革性的篇章,重新定义了球迷与其心爱的球队之间的关系。这项由 Chiliz 和 Socios.com 牵头的突破性创新,将区块链技术注入体育领域,赋予球迷前所未有的影响力,并创建一个充满活力的新生态系统,远远超出了球迷的传统界限。
In an exclusive interview with GoMining, Alex Dreyfus, the visionary CEO of Chiliz and Socios.com, sheds light on the genesis and evolution of fan tokens, their impact on the sports industry, and Chiliz's ambitious plans to expand their reach across the global sporting landscape.
在接受 GoMining 独家采访时,Chiliz 和 Socios.com 富有远见的首席执行官 Alex Dreyfus 阐述了粉丝代币的起源和演变、它们对体育产业的影响,以及 Chiliz 扩大其在全球体育领域影响力的雄心勃勃的计划景观。
Genesis of Fan Tokens in Soccer
足球中球迷代币的起源
The journey of fan tokens began with a bold vision – to revolutionize fan engagement and create a new era where supporters could wield influence beyond mere passive observation. However, the initial path was not without its challenges.
粉丝代币的旅程始于一个大胆的愿景——彻底改变粉丝的参与度,创造一个新时代,让支持者能够发挥影响力,而不仅仅是被动观察。然而,最初的道路并非没有挑战。
"Pitching clubs initially wasn't straightforward," recounts Alex Dreyfus. "When we launched Socios.com and the first Fan Tokens in 2019, blockchain technology was unfamiliar to many in the sports industry. Soccer, in particular, has historically been slow to embrace innovation."
“最初推销俱乐部并不简单,”亚历克斯·德雷福斯回忆道。 “当我们在 2019 年推出 Socios.com 和第一个粉丝代币时,区块链技术对体育行业的许多人来说还很陌生。特别是足球,历来在拥抱创新方面进展缓慢。”
Undeterred, Chiliz forged ahead, finding early adopters in trailblazing clubs like Juventus FC and Paris Saint-Germain. Their belief in the potential of fan tokens proved instrumental in paving the way for widespread adoption.
奇利兹没有被吓倒,继续前进,在尤文图斯足球俱乐部和巴黎圣日耳曼等开拓性俱乐部中找到了早期采用者。事实证明,他们对粉丝代币潜力的信念有助于为广泛采用铺平道路。
"The success of these first clubs quickly attracted others," Dreyfus explains. "By 2022, we had over 100 partners, including international powerhouses like FC Barcelona, Manchester City, Inter Milan, Galatasaray, Flamengo, and Fluminense."
“这些第一批俱乐部的成功很快吸引了其他俱乐部,”德雷福斯解释道。 “到 2022 年,我们拥有超过 100 个合作伙伴,包括巴塞罗那足球俱乐部、曼城、国际米兰、加拉塔萨雷、弗拉门戈和弗鲁米嫩塞等国际豪门。”
Embracing Diversity in Fan Token Adoption
拥抱粉丝代币采用的多样性
The adoption of fan tokens has varied across clubs, reflecting the unique dynamics of each organization.
各个俱乐部对球迷代币的采用情况各不相同,反映了每个组织的独特动态。
"Not all clubs have embraced their Fan Token in the same way or at the same pace," Dreyfus observes. "Some have invested heavily in developing and leveraging the tool, while others are taking a more measured approach. We respect each club's strategy and provide ongoing support and guidance."
“并非所有俱乐部都以相同的方式或相同的速度接受他们的粉丝令牌,”德雷福斯观察到。 “一些俱乐部在开发和利用该工具方面投入了大量资金,而另一些俱乐部则采取了更加慎重的方法。我们尊重每个俱乐部的战略,并提供持续的支持和指导。”
Enhancing Utility and Expanding Partnerships
增强效用并扩大合作伙伴关系
Chiliz and Socios.com are relentlessly focused on deepening their existing partnerships rather than simply expanding their roster of clubs.
Chiliz 和 Socios.com 坚持不懈地致力于深化现有的合作伙伴关系,而不是简单地扩大俱乐部名单。
"Our vision is for the utility of Fan Tokens to extend far beyond the Socios.com app and unlock access to a variety of third-party platforms and ecosystems," explains Dreyfus.
“我们的愿景是让粉丝代币的用途远远超出 Socios.com 应用程序,并解锁对各种第三方平台和生态系统的访问权限,”Dreyfus 解释道。
Through strategic partnerships and integrations, fan tokens are poised to become a ubiquitous presence in the digital landscape, empowering fans with unprecedented access and opportunities.
通过战略合作伙伴关系和整合,粉丝代币有望成为数字领域中无处不在的存在,为粉丝提供前所未有的访问和机会。
Rewarding Fan Engagement and Empowering Supporters
奖励粉丝参与并赋予支持者权力
Fan tokens have fundamentally altered the way fans interact with their teams, providing a range of benefits and rewards that extend beyond traditional perks.
粉丝代币从根本上改变了粉丝与球队互动的方式,提供了一系列超越传统福利的福利和奖励。
"Voting on team decisions and accessing VIP experiences are just two pillars of the Fan Token proposition," Dreyfus emphasizes. "We've also empowered fans to make unprecedented decisions, such as choosing the design of their team's kits, the squad number for a new signing, and the name of a new stadium stand."
“对团队决策进行投票和获得 VIP 体验只是粉丝代币主张的两个支柱,”Dreyfus 强调。 “我们还让球迷能够做出前所未有的决定,例如选择球队球衣的设计、新签约球员的号码以及新体育场看台的名称。”
Beyond the decision-making aspect, fan tokens unlock a world of exclusive experiences, including meet-and-greets, player appearances, and even the chance to participate in official team photoshoots.
除了决策方面之外,粉丝代币还可以解锁专属体验的世界,包括见面会、球员亮相,甚至有机会参加官方团队照片拍摄。
The Dynamic Uses of Fan Tokens
粉丝代币的动态用途
The versatility of fan tokens is a testament to their transformative potential.
粉丝代币的多功能性证明了它们的变革潜力。
"Fan Tokens have given soccer fans the opportunity to make unprecedented calls," Dreyfus notes. "These Fan Polls are very popular, as fans are often given the chance to participate in decisions that were previously reserved for club officials."
“球迷代币让球迷有机会拨打前所未有的电话,”德雷福斯指出。 “这些球迷民意调查非常受欢迎,因为球迷经常有机会参与以前只有俱乐部官员才能做出的决定。”
The scope of fan influence extends to the digital realm as well.
粉丝影响力的范围也延伸到了数字领域。
"We've also broken new ground and delivered unprecedented opportunities, such as acting as the club's official speaker for a day or announcing the lineup during a home match," Dreyfus reveals.
“我们还开辟了新天地,提供了前所未有的机会,例如担任俱乐部一天的官方发言人或在主场比赛期间宣布阵容,”德雷福斯透露。
New Developments and Strategic Partnerships
新进展和战略合作伙伴关系
Chiliz and Socios.com are constantly innovating, introducing new features and forging strategic partnerships to enhance the fan experience.
Chiliz 和 Socios.com 不断创新,推出新功能并建立战略合作伙伴关系,以增强粉丝体验。
"We're always creating our platform to improve the experience of our Fan Token holders and enhance the benefits they can access," Dreyfus highlights.
“我们一直在创建我们的平台,以改善粉丝令牌持有者的体验并增强他们可以获得的好处,”Dreyfus 强调。
Recent developments include the introduction of the Fan Favourite feature, the Locker Room loyalty program, and improvements to the Token Hunt feature. Additionally, Chiliz is working closely with partners to integrate fan tokens into their digital ecosystems, making them more accessible to a wider audience.
最近的发展包括引入粉丝最爱功能、更衣室忠诚计划以及对“令牌狩猎”功能的改进。此外,Chiliz 正在与合作伙伴密切合作,将粉丝代币整合到他们的数字生态系统中,使更广泛的受众更容易使用它们。
A notable partnership is the collaboration with Paris Saint-Germain, which has made the club a validator node on the Chiliz Chain. This move demonstrates PSG's commitment to blockchain technology and its potential to enhance the fan experience.
一个值得注意的合作伙伴关系是与巴黎圣日耳曼队的合作,这使得该俱乐部成为 Chiliz 链上的验证节点。此举表明了巴黎圣日耳曼对区块链技术的承诺及其增强球迷体验的潜力。
Expanding Fan Tokens Beyond Soccer
将球迷代币扩展到足球之外
While soccer remains the primary focus for fan tokens, Chiliz is actively exploring adoption across a wide range of sports.
虽然足球仍然是粉丝代币的主要关注点,但 Chiliz 正在积极探索在广泛的体育运动中采用。
"We're working with the UFC, PFL, Davis Cup, rugby clubs, Formula 1 teams, and esports organizations," Dreyfus reveals. "In the long run, we're confident that Fan Tokens can be embraced across the global sports industry and can bring value to organizations no matter their sport and size."
“我们正在与 UFC、PFL、戴维斯杯、橄榄球俱乐部、一级方程式车队和电子竞技组织合作,”德雷福斯透露。 “从长远来看,我们相信粉丝代币可以被全球体育行业所接受,并且可以为组织带来价值,无论其运动项目和规模如何。”
Engaging Diverse Audiences with Multifaceted Marketing Strategies
通过多方面的营销策略吸引不同的受众
Chiliz employs a multifaceted marketing approach to cater to a diverse audience that includes sports fans, blockchain enthusiasts, and crypto investors.
Chiliz 采用多方面的营销方式来迎合不同的受众,包括体育迷、区块链爱好者和加密货币投资者。
"We use a variety of channels (owned, earned, and paid) because we're targeting a very diverse audience," Dreyfus explains. "Partnerships and digital influencers play a key role in educating and engaging our viewers."
“我们使用各种渠道(自有渠道、免费渠道和付费渠道),因为我们的目标受众非常多样化,”德雷福斯解释道。 “合作伙伴和数字影响者在教育和吸引观众方面发挥着关键作用。”
The success of Chiliz's digital marketing efforts is evident in their growing social media presence, with over 1 million followers across various platforms.
Chiliz 数字营销工作的成功体现在其不断增长的社交媒体影响力,在各个平台上拥有超过 100 万粉丝。
"Our best advocates are by far our greater than 2.2 million users," Dreyfus proudly states. "They are the ones who talk about our proposition with genuine passion and enthusiasm."
“迄今为止,我们最好的拥护者是我们超过 220 万的用户,”Dreyfus 自豪地说道。 “他们是那些以真正的热情和热情谈论我们的主张的人。”
Conclusion
结论
The advent of fan tokens has fundamentally shifted the landscape of sports fan engagement, empowering supporters with unprecedented influence and creating a new era of fan-centric decision-making. Through the unwavering commitment of Chiliz and Socios.com, fan tokens continue to evolve, unlocking new possibilities and forging deeper connections between fans and their beloved teams. As the global sporting landscape continues to embrace this innovative technology, the future of fan engagement holds infinite possibilities, with blockchain-fueled empowerment at its core.
球迷代币的出现从根本上改变了体育迷参与的格局,赋予支持者前所未有的影响力,并创造了一个以球迷为中心的决策新时代。通过 Chiliz 和 Socios.com 坚定不移的承诺,球迷代币不断发展,释放新的可能性,并在球迷和他们喜爱的球队之间建立更深层次的联系。随着全球体育界继续拥抱这种创新技术,球迷参与的未来拥有无限的可能性,而区块链驱动的赋权是其核心。
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