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在一次開創性的採訪中,Chiliz 和 Socios.com 的創始人 Alex Dreyfus 分享了他透過區塊鏈驅動的粉絲代幣徹底改變體育迷參與度的願景。德雷福斯講述了足球中球迷代幣的起源,討論了將這一創新概念引入傳統體育領域所面臨的挑戰和勝利。他深入研究了粉絲代幣的 vielfältige 使用案例,從對團隊決策進行投票到獲得 VIP 體驗等,並概述了 Chiliz 生態系統中進一步開發和整合的計劃。 Dreyfus 也討論了Chiliz 向包括一級方程式在內的其他運動領域的多元化發展,以及他們吸引不同受眾的多方面營銷策略,強調了合作夥伴關係、數字影響者以及用戶群的真誠支持的重要性。
The Rise of Fan Tokens: Empowering Sports Fans with Blockchain-Fueled Influence
粉絲代幣的興起:透過區塊鏈推動的影響力賦予運動迷權力
Interview with Alex Dreyfus, CEO of Chiliz and Socios.com
Chiliz 和 Socios.com 執行長 Alex Dreyfus 訪談
Introduction
介紹
In the annals of sports history, the advent of fan tokens has marked a transformative chapter, redefining the relationship between fans and their beloved teams. This groundbreaking innovation, spearheaded by Chiliz and Socios.com, has injected blockchain technology into the realm of sports, empowering fans with unprecedented influence and creating a vibrant new ecosystem that extends far beyond the traditional boundaries of fandom.
在體育史上,球迷代幣的出現標誌著一個變革性的篇章,重新定義了球迷與其心愛的球隊之間的關係。這項由 Chiliz 和 Socios.com 領導的突破性創新,將區塊鏈技術注入體育領域,賦予球迷前所未有的影響力,並創建一個充滿活力的新生態系統,遠遠超出了球迷的傳統界限。
In an exclusive interview with GoMining, Alex Dreyfus, the visionary CEO of Chiliz and Socios.com, sheds light on the genesis and evolution of fan tokens, their impact on the sports industry, and Chiliz's ambitious plans to expand their reach across the global sporting landscape.
在接受GoMining 獨家採訪時,Chiliz 和Socios.com 富有遠見的首席執行官Alex Dreyfus 闡述了粉絲代幣的起源和演變、它們對體育產業的影響,以及Chiliz 擴大其在全球體育領域影響力的雄心勃勃的計劃景觀。
Genesis of Fan Tokens in Soccer
足球中球迷代幣的起源
The journey of fan tokens began with a bold vision – to revolutionize fan engagement and create a new era where supporters could wield influence beyond mere passive observation. However, the initial path was not without its challenges.
粉絲代幣的旅程始於一個大膽的願景——徹底改變粉絲的參與度,創造一個新時代,讓支持者能夠發揮影響力,而不僅僅是被動觀察。然而,最初的道路並非沒有挑戰。
"Pitching clubs initially wasn't straightforward," recounts Alex Dreyfus. "When we launched Socios.com and the first Fan Tokens in 2019, blockchain technology was unfamiliar to many in the sports industry. Soccer, in particular, has historically been slow to embrace innovation."
「最初推銷俱樂部並不簡單,」亞歷克斯·德雷福斯回憶道。 「當我們在 2019 年推出 Socios.com 和第一個粉絲代幣時,區塊鏈技術對體育行業的許多人來說還很陌生。特別是足球,歷來在擁抱創新方面進展緩慢。”
Undeterred, Chiliz forged ahead, finding early adopters in trailblazing clubs like Juventus FC and Paris Saint-Germain. Their belief in the potential of fan tokens proved instrumental in paving the way for widespread adoption.
奇利茲沒有被嚇倒,繼續前進,在尤文圖斯足球俱樂部和巴黎聖日耳曼等開創性俱樂部中找到了早期採用者。事實證明,他們對粉絲代幣潛力的信念有助於為廣泛採用鋪平道路。
"The success of these first clubs quickly attracted others," Dreyfus explains. "By 2022, we had over 100 partners, including international powerhouses like FC Barcelona, Manchester City, Inter Milan, Galatasaray, Flamengo, and Fluminense."
「這些第一批俱樂部的成功很快就吸引了其他俱樂部,」德雷福斯解釋道。 「到 2022 年,我們擁有超過 100 個合作夥伴,包括巴塞隆納足球俱樂部、曼城、國際米蘭、加拉塔薩雷、弗拉門戈和弗魯米嫩塞等國際豪門。”
Embracing Diversity in Fan Token Adoption
擁抱粉絲代幣採用的多樣性
The adoption of fan tokens has varied across clubs, reflecting the unique dynamics of each organization.
各俱樂部對球迷代幣的採用情況各不相同,反映了每個組織的獨特動態。
"Not all clubs have embraced their Fan Token in the same way or at the same pace," Dreyfus observes. "Some have invested heavily in developing and leveraging the tool, while others are taking a more measured approach. We respect each club's strategy and provide ongoing support and guidance."
「並非所有俱樂部都以相同的方式或相同的速度接受他們的粉絲令牌,」德雷福斯觀察到。 「一些俱樂部在開發和利用該工具方面投入了大量資金,而另一些俱樂部則採取了更加慎重的方法。我們尊重每個俱樂部的策略,並提供持續的支持和指導。”
Enhancing Utility and Expanding Partnerships
增強效用並擴大合作關係
Chiliz and Socios.com are relentlessly focused on deepening their existing partnerships rather than simply expanding their roster of clubs.
Chiliz 和 Socios.com 堅持不懈地致力於深化現有的合作夥伴關係,而不是簡單地擴大俱樂部名單。
"Our vision is for the utility of Fan Tokens to extend far beyond the Socios.com app and unlock access to a variety of third-party platforms and ecosystems," explains Dreyfus.
「我們的願景是讓粉絲代幣的用途遠遠超出 Socios.com 應用程序,並解鎖對各種第三方平台和生態系統的訪問權限,」Dreyfus 解釋道。
Through strategic partnerships and integrations, fan tokens are poised to become a ubiquitous presence in the digital landscape, empowering fans with unprecedented access and opportunities.
透過策略合作夥伴關係和整合,粉絲代幣有望成為數位領域中無處不在的存在,為粉絲提供前所未有的訪問和機會。
Rewarding Fan Engagement and Empowering Supporters
獎勵粉絲參與並賦予支持者權力
Fan tokens have fundamentally altered the way fans interact with their teams, providing a range of benefits and rewards that extend beyond traditional perks.
粉絲代幣從根本上改變了粉絲與球隊互動的方式,提供了一系列超越傳統福利的福利和獎勵。
"Voting on team decisions and accessing VIP experiences are just two pillars of the Fan Token proposition," Dreyfus emphasizes. "We've also empowered fans to make unprecedented decisions, such as choosing the design of their team's kits, the squad number for a new signing, and the name of a new stadium stand."
「對團隊決策進行投票和獲得 VIP 體驗只是粉絲代幣主張的兩個支柱,」Dreyfus 強調。 “我們還讓球迷能夠做出前所未有的決定,例如選擇球隊球衣的設計、新簽約球員的號碼以及新體育場看台的名稱。”
Beyond the decision-making aspect, fan tokens unlock a world of exclusive experiences, including meet-and-greets, player appearances, and even the chance to participate in official team photoshoots.
除了決策方面之外,粉絲代幣還可以解鎖專屬體驗的世界,包括見面會、球員亮相,甚至有機會參加官方團隊照片拍攝。
The Dynamic Uses of Fan Tokens
粉絲代幣的動態用途
The versatility of fan tokens is a testament to their transformative potential.
粉絲代幣的多功能性證明了它們的變革潛力。
"Fan Tokens have given soccer fans the opportunity to make unprecedented calls," Dreyfus notes. "These Fan Polls are very popular, as fans are often given the chance to participate in decisions that were previously reserved for club officials."
「球迷代幣讓球迷有機會撥打前所未有的電話,」德雷福斯指出。 “這些球迷民意調查非常受歡迎,因為球迷經常有機會參與以前只有俱樂部官員才能做出的決定。”
The scope of fan influence extends to the digital realm as well.
粉絲影響力的範圍也延伸到了數位領域。
"We've also broken new ground and delivered unprecedented opportunities, such as acting as the club's official speaker for a day or announcing the lineup during a home match," Dreyfus reveals.
「我們也開闢了新天地,提供了前所未有的機會,例如擔任俱樂部一天的官方發言人或在主場比賽期間宣布陣容,」德雷福斯透露。
New Developments and Strategic Partnerships
新進展和策略夥伴關係
Chiliz and Socios.com are constantly innovating, introducing new features and forging strategic partnerships to enhance the fan experience.
Chiliz 和 Socios.com 不斷創新,推出新功能並建立策略合作夥伴關係,以增強粉絲體驗。
"We're always creating our platform to improve the experience of our Fan Token holders and enhance the benefits they can access," Dreyfus highlights.
「我們一直在創建我們的平台,以改善粉絲代幣持有者的體驗並增強他們可以獲得的好處,」Dreyfus 強調。
Recent developments include the introduction of the Fan Favourite feature, the Locker Room loyalty program, and improvements to the Token Hunt feature. Additionally, Chiliz is working closely with partners to integrate fan tokens into their digital ecosystems, making them more accessible to a wider audience.
最近的發展包括引入粉絲最愛功能、更衣室忠誠計劃以及對「令牌狩獵」功能的改進。此外,Chiliz 正在與合作夥伴密切合作,將粉絲代幣整合到他們的數位生態系統中,使更廣泛的受眾更容易使用它們。
A notable partnership is the collaboration with Paris Saint-Germain, which has made the club a validator node on the Chiliz Chain. This move demonstrates PSG's commitment to blockchain technology and its potential to enhance the fan experience.
一個值得注意的合作夥伴關係是與巴黎聖日耳曼的合作,這使得該俱樂部成為 Chiliz 鏈上的驗證節點。此舉顯示了巴黎聖日耳曼對區塊鏈技術的承諾及其增強球迷體驗的潛力。
Expanding Fan Tokens Beyond Soccer
將球迷代幣擴展到足球之外
While soccer remains the primary focus for fan tokens, Chiliz is actively exploring adoption across a wide range of sports.
雖然足球仍然是粉絲代幣的主要關注點,但 Chiliz 正在積極探索在廣泛的運動中採用。
"We're working with the UFC, PFL, Davis Cup, rugby clubs, Formula 1 teams, and esports organizations," Dreyfus reveals. "In the long run, we're confident that Fan Tokens can be embraced across the global sports industry and can bring value to organizations no matter their sport and size."
「我們正在與 UFC、PFL、戴維斯盃、橄欖球俱樂部、一級方程式車隊和電競組織合作,」德雷福斯透露。 “從長遠來看,我們相信粉絲代幣可以被全球體育行業所接受,並且可以為組織帶來價值,無論其運動項目和規模如何。”
Engaging Diverse Audiences with Multifaceted Marketing Strategies
透過多方面的行銷策略吸引不同的受眾
Chiliz employs a multifaceted marketing approach to cater to a diverse audience that includes sports fans, blockchain enthusiasts, and crypto investors.
Chiliz 採用多方面的行銷方式來迎合不同的受眾,包括運動迷、區塊鏈愛好者和加密貨幣投資者。
"We use a variety of channels (owned, earned, and paid) because we're targeting a very diverse audience," Dreyfus explains. "Partnerships and digital influencers play a key role in educating and engaging our viewers."
「我們使用各種管道(自有管道、免費管道和付費管道),因為我們的目標受眾非常多樣化,」德雷福斯解釋道。 “合作夥伴和數位影響者在教育和吸引觀眾方面發揮關鍵作用。”
The success of Chiliz's digital marketing efforts is evident in their growing social media presence, with over 1 million followers across various platforms.
Chiliz 數位行銷工作的成功體現在其不斷增長的社群媒體影響力,在各個平台上擁有超過 100 萬粉絲。
"Our best advocates are by far our greater than 2.2 million users," Dreyfus proudly states. "They are the ones who talk about our proposition with genuine passion and enthusiasm."
「到目前為止,我們最好的支持者是我們超過 220 萬的用戶,」Dreyfus 自豪地說。 “他們是那些以真正的熱情和熱情談論我們的主張的人。”
Conclusion
結論
The advent of fan tokens has fundamentally shifted the landscape of sports fan engagement, empowering supporters with unprecedented influence and creating a new era of fan-centric decision-making. Through the unwavering commitment of Chiliz and Socios.com, fan tokens continue to evolve, unlocking new possibilities and forging deeper connections between fans and their beloved teams. As the global sporting landscape continues to embrace this innovative technology, the future of fan engagement holds infinite possibilities, with blockchain-fueled empowerment at its core.
球迷代幣的出現從根本上改變了運動迷參與的格局,賦予支持者前所未有的影響力,並創造了一個以球迷為中心的決策新時代。透過 Chiliz 和 Socios.com 堅定不移的承諾,球迷代幣不斷發展,釋放新的可能性,並在球迷和他們喜愛的球隊之間建立更深的聯繫。隨著全球體育界繼續擁抱這種創新技術,球迷參與的未來擁有無限的可能性,而區塊鏈驅動的賦權是其核心。
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