Doodles x McCafe：每一口都释放节日魔力

从 11 月 18 日开始，麦当劳将在美国各地餐厅的 1 亿个麦咖啡假日杯子上印上 Doodles 的独特艺术作品。

McDonald’s has announced a new partnership with Doodles, bringing a touch of holiday magic to McCafe beverages. Starting November 18th, Doodles' artwork will grace 100 million holiday cups at McDonald's restaurants across the US.

麦当劳宣布与 Doodles 建立新的合作伙伴关系，为麦咖啡饮料带来节日魔力。从 11 月 18 日开始，Doodles 的艺术作品将为全美麦当劳餐厅的 1 亿个节日杯子增光添彩。

Customers who purchase a McCafe drink through the McDonald's app will receive a special code. This code can be used to redeem a pack of digital collectibles featuring McDonald's x Doodles items on Doodles' online platform, the Doodles Stoodio. Whether you're enjoying a hot coffee or a seasonal favorite, you'll have a chance to unlock some cool digital art to enjoy and share online.

通过麦当劳应用程序购买麦咖啡饮料的顾客将收到一个特殊代码。此代码可用于在 Doodles 的在线平台 Doodles Stoodio 上兑换包含麦当劳 x Doodles 商品的数字收藏品包。无论您是在享用热咖啡还是时令美食，您都有机会解锁一些很酷的数字艺术，以便在线欣赏和分享。

This partnership marks a significant step in the world of NFTs, as big brands continue to find innovative ways to connect with their fans. According to Tariq Hassan, McDonald's chief marketing officer, Doodles was chosen not only for their digital art, but also for their brand, which embodies a spirit of fearlessness and community.

随着大品牌不断寻找创新方式与粉丝建立联系，此次合作标志着 NFT 领域迈出了重要一步。麦当劳首席营销官塔里克·哈桑 (Tariq Hassan) 表示，选择 Doodles 不仅是因为他们的数字艺术，还因为他们的品牌，它体现了无畏和社区的精神。

“Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape,” Hassan said. “They span beyond digital assets — an entertainment brand in itself with a fearless community.”

“在 web3 范围之外，我们选择 Doodles 是因为它们是文化景观变革的推动者，”哈桑说。 “它们超越了数字资产——本身就是一个拥有无畏社区的娱乐品牌。”

This partnership is also part of a broader trend, where NFT brands are increasingly joining forces with non-digital companies to reach new audiences. Earlier this year, Walmart began stocking shelves with toys from the NFT brand Pudgy Penguins. Doodles' collaboration with McDonald's takes this integration to a whole new level, showcasing how NFTs can make their way into mainstream life.

这种合作关系也是更广泛趋势的一部分，即 NFT 品牌越来越多地与非数字公司联手接触新受众。今年早些时候，沃尔玛开始在货架上摆满 NFT 品牌 Pudgy Penguins 的玩具。 Doodles 与麦当劳的合作将这种整合提升到了一个全新的水平，展示了 NFT 如何进入主流生活。

With every McCafe drink ordered through the McDonald's app, fans will unlock a digital pack that adds even more fun to their holiday experience. Each pack includes McDonald ”’s-themed digital wearables and a special pass to watch Dullsville and explore the Doodleverse, Doodles’ unique digital world.

通过麦当劳应用程序订购的每一杯麦咖啡饮料，粉丝都将解锁一个数字包，为他们的假期体验增添更多乐趣。每包都包含麦当劳主题的数字可穿戴设备和一张观看 Dullsville 并探索 Doodleverse（Doodles 独特的数字世界）的特别通行证。

The campaign will also feature new music from Doodles Records and an animated holiday short. To top it off, the McDonald's Times Square billboard will be adorned with Doodles artwork, spreading the festive cheer to millions in New York City throughout the holiday season.

该活动还将推出 Doodles Records 的新音乐和动画假日短片。最重要的是，麦当劳时代广场的广告牌将装饰有涂鸦艺术品，在整个节日期间向纽约市数百万人传播节日欢乐。

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