Doodles x McCafe：每一口都釋放節日魔力

從 11 月 18 日開始，麥當勞將在美國各地餐廳的 1 億個麥咖啡假日杯子上印上 Doodles 的獨特藝術作品。

McDonald’s has announced a new partnership with Doodles, bringing a touch of holiday magic to McCafe beverages. Starting November 18th, Doodles' artwork will grace 100 million holiday cups at McDonald's restaurants across the US.

麥當勞宣布與 Doodles 建立新的合作夥伴關係，為麥咖啡飲料帶來節日魔力。從 11 月 18 日開始，Doodles 的藝術作品將為全美麥當勞餐廳的 1 億個節日杯子增添光彩。

Customers who purchase a McCafe drink through the McDonald's app will receive a special code. This code can be used to redeem a pack of digital collectibles featuring McDonald's x Doodles items on Doodles' online platform, the Doodles Stoodio. Whether you're enjoying a hot coffee or a seasonal favorite, you'll have a chance to unlock some cool digital art to enjoy and share online.

透過麥當勞應用程式購買麥咖啡飲料的顧客將收到一個特殊代碼。此代碼可用於在 Doodles 的線上平台 Doodles Stoodio 上兌換包含麥當勞 x Doodles 商品的數位收藏品包。無論您是在享用熱咖啡還是時令美食，您都有機會解鎖一些很酷的數位藝術，以便在線欣賞和分享。

This partnership marks a significant step in the world of NFTs, as big brands continue to find innovative ways to connect with their fans. According to Tariq Hassan, McDonald's chief marketing officer, Doodles was chosen not only for their digital art, but also for their brand, which embodies a spirit of fearlessness and community.

隨著大品牌不斷尋找創新方式與粉絲建立聯繫，此次合作標誌著 NFT 領域邁出了重要一步。麥當勞首席行銷長 Tariq Hassan 表示，選擇 Doodles 不僅是因為他們的數位藝術，還因為他們的品牌，它體現了無畏和社區的精神。

“Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape,” Hassan said. “They span beyond digital assets — an entertainment brand in itself with a fearless community.”

「在 web3 範圍之外，我們選擇 Doodles 是因為它們是文化景觀變革的推動者，」哈桑說。 “它們超越了數位資產——本身就是一個擁有無畏社區的娛樂品牌。”

This partnership is also part of a broader trend, where NFT brands are increasingly joining forces with non-digital companies to reach new audiences. Earlier this year, Walmart began stocking shelves with toys from the NFT brand Pudgy Penguins. Doodles' collaboration with McDonald's takes this integration to a whole new level, showcasing how NFTs can make their way into mainstream life.

這種合作關係也是更廣泛趨勢的一部分，即 NFT 品牌越來越多地與非數位公司聯手接觸新受眾。今年早些時候，沃爾瑪開始在貨架上擺滿 NFT 品牌 Pudgy Penguins 的玩具。 Doodles 與麥當勞的合作將這種整合提升到了一個全新的水平，展示了 NFT 如何進入主流生活。

With every McCafe drink ordered through the McDonald's app, fans will unlock a digital pack that adds even more fun to their holiday experience. Each pack includes McDonald ”’s-themed digital wearables and a special pass to watch Dullsville and explore the Doodleverse, Doodles’ unique digital world.

透過麥當勞應用程式訂購的每一杯麥咖啡飲料，粉絲都將解鎖一個數字包，為他們的假期體驗增添更多樂趣。每包都包含麥當勞主題的數位穿戴式裝置和一張觀看 Dullsville 並探索 Doodleverse（Doodles 獨特的數位世界）的特別通行證。

The campaign will also feature new music from Doodles Records and an animated holiday short. To top it off, the McDonald's Times Square billboard will be adorned with Doodles artwork, spreading the festive cheer to millions in New York City throughout the holiday season.

該活動還將推出 Doodles Records 的新音樂和動畫假日短片。最重要的是，麥當勞時代廣場的廣告看板將裝飾有塗鴉藝術品，在整個假期期間向紐約市數百萬人傳播節日歡樂。

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