Crypto.com 在赞助激增的情况下挑战监管热度

Crypto.com 尽管不是交易量最大的交易所，但通过高调的赞助和合作获得了广泛的认可。然而，其积极的营销努力以及与模因币的联系引起了监管机构的担忧，特别是在美国，美国证券交易委员会一直在积极对加密货币公司采取执法行动。尽管如此，Crypto.com 总裁兼首席运营官埃里克·安齐亚尼 (Eric Anziani) 认为，这些合作伙伴关系所引起的关注对于公司的全球扩张来说是必要的，即使这可能会带来潜在的监管审查。

Crypto.com: Defying Regulatory Scrutiny Amidst Sponsorship Blitz

Crypto.com：在赞助闪电战中无视监管审查

In the burgeoning realm of cryptocurrency exchanges, Crypto.com has emerged as a formidable player, renowned for its high-profile sponsorships with sports and entertainment giants. Its bold marketing strategy, however, has drawn attention from regulators, particularly in the United States, where the Securities and Exchange Commission (SEC) has been unwavering in its pursuit of crypto-related entities.

在新兴的加密货币交易领域，Crypto.com 已成为一个强大的参与者，以其与体育和娱乐巨头的高调赞助而闻名。然而，其大胆的营销策略引起了监管机构的关注，特别是在美国，美国证券交易委员会（SEC）在追查加密相关实体方面一直坚定不移。

Despite the regulatory storm, Crypto.com has thus far avoided direct confrontation with the SEC, a distinction that sets it apart from other prominent exchanges such as Coinbase and Binance. Eric Anziani, Crypto.com's president and chief operating officer, attributes this relative immunity to the company's robust foundation and proactive engagement with regulatory bodies worldwide.

尽管面临监管风暴，Crypto.com 迄今为止仍避免与 SEC 发生直接对抗，这一点使其与 Coinbase 和 Binance 等其他知名交易所区分开来。 Crypto.com 总裁兼首席运营官埃里克·安齐亚尼 (Eric Anziani) 将这种相对豁免权归因于该公司坚实的基础以及与全球监管机构的积极互动。

"We've established a solid business foundation through our operational practices," Anziani told Decrypt. "We actively engage with regulators across the globe, including in the United States."

“我们通过我们的运营实践建立了坚实的业务基础，”安齐亚尼告诉 Decrypt。 “我们积极与包括美国在内的全球监管机构合作。”

Yet, when pressed about potential or ongoing litigation with the SEC or other US regulators, Anziani remained tight-lipped, offering a reticent "I don't have much to comment."

然而，当被问及与美国证券交易委员会或其他美国监管机构可能或正在进行的诉讼时，安齐亚尼仍然守口如瓶，沉默寡言地表示“我没有太多可评论的”。

Concurrently, Crypto.com has embraced the proliferation of meme coins, tokens often characterized by their speculative nature and whimsical themes. Anziani views these cryptocurrencies as a reflection of self-expression within the digital asset ecosystem.

与此同时，Crypto.com 也迎来了模因币的激增，这些代币通常以其投机性和异想天开的主题为特征。 Anziani 将这些加密货币视为数字资产生态系统中自我表达的反映。

"Meme coins are a novel means of personal expression," he said. "We aim to provide our customers with functional access to this emerging aspect of the market."

“模因币是一种新颖的个人表达方式，”他说。 “我们的目标是为客户提供进入这一新兴市场的功能。”

However, Anziani emphasized Crypto.com's conservative approach, distinguishing it from platforms that aggressively exploit the meme coin craze. "We prioritize offering products that align with the interests of our community," he affirmed.

然而，Anziani 强调了 Crypto.com 的保守态度，将其与积极利用 meme 硬币热潮的平台区分开来。 “我们优先提供符合我们社区利益的产品，”他肯定道。

Amidst a period of upheaval within the crypto industry, marked by the collapse of FTX and legal troubles for Binance, Crypto.com has experienced a surge in its exchange trading volume. According to data from CoinGecko, the exchange's daily volume has grown exponentially, from $100-200 million in April 2023 to a recent peak of nearly $3 billion in early March.

在加密行业经历了以 FTX 崩溃和币安法律麻烦为标志的动荡时期，Crypto.com 的交易所交易量出现了激增。根据 CoinGecko 的数据，该交易所的日交易量呈指数级增长，从 2023 年 4 月的 100-2 亿美元增长到 3 月初的近 30 亿美元的近期峰值。

"Industry consolidation has occurred," Anziani acknowledged. "We've benefited from our conservative risk management practices and global regulatory engagement."

“行业整合已经发生，”安齐亚尼承认。 “我们从保守的风险管理实践和全球监管参与中受益。”

Despite Crypto.com's current market advantage, Anziani advocates for the preservation of innovation and competition within the industry. "We seek to empower startups to thrive, despite the increasing regulatory burdens," he stated.

尽管 Crypto.com 目前拥有市场优势，Anziani 仍主张保持行业内的创新和竞争。他表示：“尽管监管负担不断增加，但我们仍致力于帮助初创企业蓬勃发展。”

While Crypto.com may have successfully navigated regulatory scrutiny to date, the company's continued expansion and the evolving regulatory landscape present both opportunities and challenges. As the cryptocurrency industry matures and regulators seek to define its contours, Crypto.com's ability to maintain its strategic balance and avoid the pitfalls that have ensnared its competitors will be a key factor in shaping its future trajectory.

虽然 Crypto.com 迄今为止可能已经成功通过了监管审查，但该公司的持续扩张和不断变化的监管环境既带来了机遇，也带来了挑战。随着加密货币行业的成熟和监管机构寻求定义其轮廓，Crypto.com 保持战略平衡并避免陷入竞争对手陷阱的能力将是塑造其未来发展轨迹的关键因素。