当硬币都是bakwas时，真正的现金返还与CashKaro在一起

Cashback Platform Cashkaro推出了吉卜力风格的广告，该广告在硬币应用程序上进行了厚脸皮的挖掘

Cashback platform CashKaro has unveiled a Ghibli-style advertisement that takes a cheeky dig at coin apps, emphasising that ‘Coins are all bakwas, real cashback is CashKaro ke paas’ (Coins are rubbish, real cashback lies with CashKaro).

Cashback Platform Cashkaro推出了吉卜力风格的广告，该广告在硬币应用程序上进行了厚脸皮的挖掘，强调“硬币都是bakwas，真正的现金返还是Cashkaro ke paas”（硬币是垃圾垃圾，带有Cashkaro的真实现金返还谎言）。

In an era where many platforms lure users with virtual coins that often have complex redemption value, limited usability or expiry dates, CashKaro is reinforcing its promise of real cashback—directly credited as real money via UPI that users can transfer to their bank accounts. The ad, inspired by Studio Ghibli animation style, sets a new benchmark in digital advertising with its unique storytelling approach and vibrant, hand-drawn aesthetics.

在许多平台吸引使用虚拟硬币的用户经常具有复杂赎回价值，有限的可用性或到期日期的时代，Cashkaro正在加强其对真实现金返还的承诺，并通过UPI将用户可以转移到其银行帐户中。该广告的灵感来自吉卜力（Ghibli Animation）Studio Style，它以独特的讲故事的方法和充满活力的手绘美学设定了数字广告的新基准。

“People are tired of earning Cashback coins that feel more like a gimmick than real savings. Today’s consumers see through marketing fluff and focus on the real value, not just flashy cashback coins that are hard to use. At CashKaro, we give users ‘Real Cashback’—real money that can be transferred to the bank accounts and actually spent, rather than being stuck with coins and points that have restrictions. Over the years, we have returned more than INR 1,000 crore in real cashback to our users, proving that savings should be tangible and beneficial,” says Swati Bhargava, co-founder of CashKaro and EarnKaro.

“人们厌倦了赚取现金返还硬币，这种硬币比真实的节省更像是一个gi头。当今的消费者通过营销绒毛和专注于真正的价值而不仅仅是难以使用的浮华现金返还硬币。在Cashkaro，我们为用户的真实现金返还而提供了可以将其归还给银行和实际上的差异，而不是差异，而不是差异，我们已经越来越多地占有一致。真正的现金返还给我们的用户，证明储蓄应该是有形的和有益的。” Cashkaro和Earnkaro的联合创始人Swati Bhargava说。

Adds Ishan Agarwal, director—brand and creative at CashKaro and EarnKaro, “We are always looking out for creative ways to connect with our audience, and this campaign is a perfect example of how storytelling can make an impact. The idea behind this campaign was to blend art with advertising. In a market flooded with apps that offer coins with limited usability, we wanted to highlight how CashKaro stands apart by providing real cashback that users can spend. This campaign cuts through the noise, grabs attention, and helps in connecting with the audience with more lighthearted and visually striking content.”

Adds Ishan Agarwal, director—brand and creative at CashKaro and EarnKaro, “We are always looking out for creative ways to connect with our audience, and this campaign is a perfect example of how storytelling can make an impact. The idea behind this campaign was to blend art with advertising. In a market flooded with apps that offer coins with limited usability, we wanted to highlight how CashKaro stands apart by providing real cashback that users can spend. This campaign cuts通过噪音，引起人们的注意，并有助于与观众联系，以更轻松和视觉上的醒目内容。”

With this campaign, CashKaro aims to resonate with today’s digital-savvy consumers who prefer tangible, real-world benefits over complicated reward structures. The brand continues its mission of helping users save effortlessly while shopping across platforms like Amazon, Flipkart, Myntra, and more.

通过这项运动，Cashkaro的目标是与当今数字精通的消费者共鸣，他们喜欢有形的，现实世界中的好处，而不是复杂的奖励结构。该品牌继续其使命，即在跨亚马逊，Flipkart，Myntra等平台上购物时毫不费力地节省。

Campaign’s take: When it comes to cashback, CashKaro isn’t mincing words—or coins. The brand’s latest ad, steeped in Studio Ghibli’s dreamy aesthetics, playfully trashes coin-based cashback schemes, positioning itself as the go-to for real savings. But beyond its animated charm, does the ad hit the mark?

竞选活动是：关于现金返还，Cashkaro并不是划分单词或硬币。该品牌的最新广告充满了吉卜力（Ghibli）梦幻般的美学，嬉戏地浪费了基于硬币的现金返还计划，将自己定位为真正储蓄的首选。但是除了其动画魅力之外，广告是否达到了目标？

With OpenAI’s GPT-4o making waves for its Ghibli-style image generation, social media has erupted with AI-crafted anime visuals. By jumping on this trend, CashKaro ensures its ad is not just visually stunning but also instantly relatable to a global audience enamoured with this nostalgic yet fresh aesthetic.

随着Openai的GPT-4O为其吉卜力风格的图像产生浪潮，社交媒体爆发了AI-Craffed Anime Visual。通过逐步发展这一趋势，Cashkaro确保其广告不仅在视觉上令人惊叹，而且与全球观众有关这种怀旧而又新鲜的美学的魅力。

The campaign’s storytelling, wrapped in a whimsical, hand-drawn universe, makes its message crystal clear—coins are a gimmick, real cashback is king. While the ad leans on the fun side, it subtly underlines consumer frustration with restrictive, expiring virtual coins, making a compelling case for cold, hard cash.

该活动的讲故事包裹在一个异想天开的手绘宇宙中，使它的信息清楚地表达了信息 - 联合会是一个头，真实的现金返还是国王。当广告靠在有趣的一面时，它巧妙地强调了消费者的挫败感，以限制性，到期虚拟硬币，这是一个令人信服的寒冷，艰苦现金的案例。

Ultimately, CashKaro’s bet on the Ghibli craze isn’t just a creative flex—it’s a strategic move to cut through clutter and reinforce its brand as the one delivering actual savings, not digital breadcrumbs. A playful jab, but a hard-hitting one nonetheless.

最终，卡什卡罗（Cashkaro）对吉卜力（Ghibli）热潮的赌注不仅是一种创造性的灵活，这是一种战略性的举动，旨在削减混乱并加强其品牌作为提供实际储蓄的人，而不是数字面包屑。一个好玩的刺戳，但仍然是一个艰难的刺戳。