當硬幣都是bakwas時，真正的現金返還與CashKaro在一起

Cashback Platform Cashkaro推出了吉卜力風格的廣告，該廣告在硬幣應用程序上進行了厚臉皮的挖掘

Cashback platform CashKaro has unveiled a Ghibli-style advertisement that takes a cheeky dig at coin apps, emphasising that ‘Coins are all bakwas, real cashback is CashKaro ke paas’ (Coins are rubbish, real cashback lies with CashKaro).

Cashback Platform Cashkaro推出了吉卜力風格的廣告，該廣告在硬幣應用程序上進行了厚臉皮的挖掘，強調“硬幣都是bakwas，真正的現金返還是Cashkaro ke paas”（硬幣是垃圾垃圾，帶有Cashkaro的真實現金返還謊言）。

In an era where many platforms lure users with virtual coins that often have complex redemption value, limited usability or expiry dates, CashKaro is reinforcing its promise of real cashback—directly credited as real money via UPI that users can transfer to their bank accounts. The ad, inspired by Studio Ghibli animation style, sets a new benchmark in digital advertising with its unique storytelling approach and vibrant, hand-drawn aesthetics.

在許多平台吸引使用虛擬硬幣的用戶經常具有復雜贖回價值，有限的可用性或到期日期的時代，Cashkaro正在加強其對真實現金返還的承諾，並通過UPI將用戶可以轉移到其銀行帳戶中。該廣告的靈感來自吉卜力（Ghibli Animation）Studio Style，它以獨特的講故事的方法和充滿活力的手繪美學設定了數字廣告的新基準。

“People are tired of earning Cashback coins that feel more like a gimmick than real savings. Today’s consumers see through marketing fluff and focus on the real value, not just flashy cashback coins that are hard to use. At CashKaro, we give users ‘Real Cashback’—real money that can be transferred to the bank accounts and actually spent, rather than being stuck with coins and points that have restrictions. Over the years, we have returned more than INR 1,000 crore in real cashback to our users, proving that savings should be tangible and beneficial,” says Swati Bhargava, co-founder of CashKaro and EarnKaro.

“人們厭倦了賺取現金返還硬幣，這種硬幣比真實的節省更像是一個gi頭。當今的消費者通過營銷絨毛和專注於真正的價值而不僅僅是難以使用的浮華現金返還硬幣。在Cashkaro，我們為用戶的真實現金返還而提供了可以將其歸還給銀行和實際上的差異，而不是差異，而不是差異，我們已經越來越多地佔有一致。真正的現金返還給我們的用戶，證明儲蓄應該是有形的和有益的。” Cashkaro和Earnkaro的聯合創始人Swati Bhargava說。

Adds Ishan Agarwal, director—brand and creative at CashKaro and EarnKaro, “We are always looking out for creative ways to connect with our audience, and this campaign is a perfect example of how storytelling can make an impact. The idea behind this campaign was to blend art with advertising. In a market flooded with apps that offer coins with limited usability, we wanted to highlight how CashKaro stands apart by providing real cashback that users can spend. This campaign cuts through the noise, grabs attention, and helps in connecting with the audience with more lighthearted and visually striking content.”

Adds Ishan Agarwal, director—brand and creative at CashKaro and EarnKaro, “We are always looking out for creative ways to connect with our audience, and this campaign is a perfect example of how storytelling can make an impact. The idea behind this campaign was to blend art with advertising. In a market flooded with apps that offer coins with limited usability, we wanted to highlight how CashKaro stands apart by providing real cashback that users can spend. This campaign cuts通過噪音，引起人們的注意，並有助於與觀眾聯繫，以更輕鬆和視覺上的醒目內容。”

With this campaign, CashKaro aims to resonate with today’s digital-savvy consumers who prefer tangible, real-world benefits over complicated reward structures. The brand continues its mission of helping users save effortlessly while shopping across platforms like Amazon, Flipkart, Myntra, and more.

通過這項運動，Cashkaro的目標是與當今數字精通的消費者共鳴，他們喜歡有形的，現實世界中的好處，而不是複雜的獎勵結構。該品牌繼續其使命，即在跨亞馬遜，Flipkart，Myntra等平台上購物時毫不費力地節省。

Campaign’s take: When it comes to cashback, CashKaro isn’t mincing words—or coins. The brand’s latest ad, steeped in Studio Ghibli’s dreamy aesthetics, playfully trashes coin-based cashback schemes, positioning itself as the go-to for real savings. But beyond its animated charm, does the ad hit the mark?

競選活動是：關於現金返還，Cashkaro並不是劃分單詞或硬幣。該品牌的最新廣告充滿了吉卜力（Ghibli）夢幻般的美學，嬉戲地浪費了基於硬幣的現金返還計劃，將自己定位為真正儲蓄的首選。但是除了其動畫魅力之外，廣告是否達到了目標？

With OpenAI’s GPT-4o making waves for its Ghibli-style image generation, social media has erupted with AI-crafted anime visuals. By jumping on this trend, CashKaro ensures its ad is not just visually stunning but also instantly relatable to a global audience enamoured with this nostalgic yet fresh aesthetic.

隨著Openai的GPT-4O為其吉卜力風格的圖像產生浪潮，社交媒體爆發了AI-Craffed Anime Visual。通過逐步發展這一趨勢，Cashkaro確保其廣告不僅在視覺上令人驚嘆，而且與全球觀眾有關這種懷舊而又新鮮的美學的魅力。

The campaign’s storytelling, wrapped in a whimsical, hand-drawn universe, makes its message crystal clear—coins are a gimmick, real cashback is king. While the ad leans on the fun side, it subtly underlines consumer frustration with restrictive, expiring virtual coins, making a compelling case for cold, hard cash.

該活動的講故事包裹在一個異想天開的手繪宇宙中，使它的信息清楚地表達了信息 - 聯合會是一個頭，真實的現金返還是國王。當廣告靠在有趣的一面時，它巧妙地強調了消費者的挫敗感，以限制性，到期虛擬硬幣，這是一個令人信服的寒冷，艱苦現金的案例。

Ultimately, CashKaro’s bet on the Ghibli craze isn’t just a creative flex—it’s a strategic move to cut through clutter and reinforce its brand as the one delivering actual savings, not digital breadcrumbs. A playful jab, but a hard-hitting one nonetheless.

最終，卡什卡羅（Cashkaro）對吉卜力（Ghibli）熱潮的賭注不僅是一種創造性的靈活，這是一種戰略性的舉動，旨在削減混亂並加強其品牌作為提供實際儲蓄的人，而不是數字麵包屑。一個好玩的刺戳，但仍然是一個艱難的刺戳。