Coinex宣布口号升级：“您的加密货币交易专家”

2025年初，Coinex宣布了其新口号的推出：“您的加密货币交易专家”，对其品牌进行了重大升级。

At the beginning of 2025, CoinEx announced a major upgrade to its brand with the launch of its new slogan: “Your Crypto Trading Expert.”

2025年初，Coinex宣布了其新口号的推出：“您的加密货币交易专家”，对其品牌进行了重大升级。

CoinEx has always adhered to its user-first approach, focusing on providing users with a smooth and pleasant trading experience. The launch of its new slogan’s optimization and upgrade is based on its existing foundation to ensure users enjoy a seamless trading experience while receiving more professional support to help them make informed decisions in the ever-changing crypto market.

Coinex一直遵守其用户优先的方法，重点是为用户提供流畅而愉快的交易体验。推出新口号的优化和升级是基于其现有基础，以确保用户享受无缝的交易体验，同时获得更多专业的支持，以帮助他们在不断变化的加密市场中做出明智的决定。

As a global exchange that has steadily operated for seven years, what was behind CoinEx’s new brand strategy? In an interview with Haipo Yang, CEO of CoinEx, he stated: “The crypto market has transitioned from its early stage of wild growth to a more regulated development phase. Users are now seeking deeper market analysis, trading support, and investment advice. CoinEx’s new slogan represents our commitment to users as a true crypto trading expert, providing a safer, more efficient, and professional trading experience.”

作为一个稳步运作七年的全球交流，Coinex的新品牌战略背后是什么？他在接受Coinex首席执行官Haipo Yang的采访时说：“加密市场已从其野生增长的早期阶段转变为受监管的发展阶段。用户现在正在寻求更深入的市场分析，交易支持和投资建议。 Coinex的新口号代表了我们作为真正的加密货币交易专家对用户的承诺，提供了更安全，更高效和专业的交易经验。”

This brand transformation not only reflects CoinEx’s deep insight into future market trends but also showcases its willingness to innovate and transform. For a crypto trading platform, this shift means expanding from trading tools to comprehensive market insights, risk management, and investment strategies. This is part of CoinEx’s strategy to meet future competition by enhancing its brand professionalism and deepening its services. CoinEx has already launched several new products such as Swap, Automated Market Maker (AMM), Staking, Mining, and Pre-token Trading, all aiming to provide users with more comprehensive crypto trading solutions.

这种品牌转型不仅反映了Coinex对未来市场趋势的深刻见解，而且还展示了其创新和转变的意愿。对于加密交易平台，此转变意味着从交易工具扩展到全面的市场见解，风险管理和投资策略。这是Coinex通过增强其品牌专业精神并加深服务来满足未来竞争的战略的一部分。 Coinex已经推出了几种新产品，例如交换，自动化市政商（AMM），Staking，Mining和Ted Wede Trading，旨在为用户提供更全面的加密货币交易解决方案。

CoinEx supports over 1,300 cryptocurrencies and 1,800 trading pairs globally. Notably, in 2024 alone, it completed 25 major product upgrades. Through continuous innovation, CoinEx has not only met the diversified needs of its users but also gained trust from its 10+ million global users, solidifying itself as “Your Crypto Trading Expert.”

Coinex在全球范围内支持1,300多个加密货币和1,800次交易。值得注意的是，仅在2024年，它就完成了25个主要产品升级。通过持续的创新，Coinex不仅满足了其用户的多元化需求，而且还从其100多个全球用户获得了信任，从而巩固了自己的“您的加密货币交易专家”。

Additionally, CoinEx emphasizes its commitment to education and user empowerment. CoinEx Academy and CoinEx Insight are educational and informative platforms designed to help users better understand the market and make informed investment decisions. CoinEx aims to provide users with more trading knowledge, allowing them to trade with confidence.

此外，Coinex强调了其对教育和用户授权的承诺。 Coinex Academy和Coinex Insight是教育和信息丰富的平台，旨在帮助用户更好地了解市场并做出明智的投资决策。 Coinex的目的是为用户提供更多的交易知识，从而使他们充满信心地交易。

As an industry leader, CoinEx understands its social responsibility. CoinEx Charity, leveraging blockchain technology, actively participates in global social and charitable projects, showcasing a deeper meaning of CoinEx as “Your Crypto Trading Expert”— not just through professional abilities, but also through contributions toward sustainable development initiatives in societies and through advancements in the industry for greater professionalism and regulation.

作为行业领导者，Coinex了解其社会责任。 Coinex慈善机构，利用区块链技术，积极参与全球社会和慈善项目，展示了Coinex作为“您的加密货币交易专家”的更深层次的含义，这不仅是通过专业能力，而且还通过为社会可持续发展倡议以及对行业的进步提供更大的专业和专业和规定的贡献。

Interview with CoinEx CEO Haipo Yang:

Coinex首席执行官Haipo Yang的访谈：

Haipo: I am more of a thinker than a speaker. Rather than making speeches, I prefer to quietly observe industry trends and evaluate the long-term development of the company. Last year, Bitcoin celebrated its fifteenth year, breaking the $100,000 mark. Global user numbers continued to grow, the bull market arrived, and major news, such as Trump’s election victory, also created significant attention for the crypto industry. In such a fast-developing market, people celebrated milestone events, but our team prefers to be low-key, stay calm, seize new opportunities, and be attentive to any potential challenges. As the crypto industry gradually becomes more regulated, exchanges need to have keen insights into potential eventualities. After all, how we precisely serve our users remains the foundation of our development.

Haipo：我比演讲者更像是一个思想家。我不想悄悄地观察行业趋势并评估公司的长期发展，而不是发表演讲。去年，比特币庆祝了其十五年，打破了100,000美元的成绩。全球用户人数继续增长，牛市到来，主要新闻（例如特朗普的选举胜利）也引起了加密货币行业的极大关注。在这样一个快速发展的市场中，人们庆祝了里程碑式的活动，但我们的团队更喜欢低调，保持镇定，抓住新的机会，并注意任何潜在的挑战。随着加密货币行业逐渐受到监管，交流需要敏锐的见解对潜在的可能性。毕竟，我们如何精确地为用户服务仍然是我们开发的基础。

We observe that, no matter how the market changes, users continue to seek more efficient tools and services to better understand the market, manage risks, and develop investment strategies. With the development of the crypto market, the competitiveness of exchanges can no longer depend on basic features. Instead, they rely on providing more accurate, diversified, and professional solutions that fully integrate product, content, and service value.

我们观察到，无论市场如何变化，用户都会继续寻求更有效的工具和服务，以更好地了解市场，管理风险并制定投资策略。随着加密市场的发展，交流的竞争力不再取决于基本特征。相反，他们依靠提供更准确，多元化和专业的解决方案，以完全整合产品，内容和服务价值。

Unlike some platforms that chase short-term market trends, CoinEx always takes users’ needs as the core driving force, pushing continuous innovation and optimization in user experience and product functionality. We don’t rely solely on marketing tactics to attract users. Rather, we use our new slogan, “Your Crypto Trading Expert”, as a starting point to upgrade our brand image, reflecting our determination and ability to provide users with precise, efficient tools and services.

与一些追求短期市场趋势的平台不同，Coinex总是将用户的需求作为核心驱动力，推动用户体验和产品功能的连续创新和优化。我们不仅依靠营销策略来吸引用户。相反，我们使用新的口号“您的加密货币交易专家”，以升级我们的品牌形象，反映我们的决心和为用户提供精确，高效的工具和服务的能力。

Haipo: When we first proposed this slogan, there were concerns internally—“Isn’t this a bit arrogant?” After all, calling ourselves experts means we have to endure public scrutiny, and people love to find flaws and point fingers.

Haipo：当我们第一次提出这个口号时，内部引起了人们的担忧 - “这有点自大吗？”毕竟，自称专家意味着我们必须忍受公众的审查，人们喜欢发现缺陷和指尖。

Before answering this, let me share my understanding of the slogan. I believe it is the spiritual banner of a company or a brand. It must be clear, resonate with values, and withstand scrutiny. In today’s overloaded era of information, every decision-maker faces the task of “separating the truth from the noise.” Our mission is to provide users with services that remove noise and offer insights into the essence. When users intend to trade or seek more information

在回答此问题之前，让我分享我对口号的理解。我相信这是公司或品牌的精神旗帜。必须清楚，与价值产生共鸣并承受审查。在当今的信息时代，每个决策者都面临“将真相与噪音分开”的任务。我们的任务是为用户提供消除噪音并提供有关本质的见解的服务。当用户打算交易或寻求更多信息时