Coinex宣布口號升級：“您的加密貨幣交易專家”

2025年初，Coinex宣布了其新口號的推出：“您的加密貨幣交易專家”，對其品牌進行了重大升級。

At the beginning of 2025, CoinEx announced a major upgrade to its brand with the launch of its new slogan: “Your Crypto Trading Expert.”

2025年初，Coinex宣布了其新口號的推出：“您的加密貨幣交易專家”，對其品牌進行了重大升級。

CoinEx has always adhered to its user-first approach, focusing on providing users with a smooth and pleasant trading experience. The launch of its new slogan’s optimization and upgrade is based on its existing foundation to ensure users enjoy a seamless trading experience while receiving more professional support to help them make informed decisions in the ever-changing crypto market.

Coinex一直遵守其用戶優先的方法，重點是為用戶提供流暢而愉快的交易體驗。推出新口號的優化和升級是基於其現有基礎，以確保用戶享受無縫的交易體驗，同時獲得更多專業的支持，以幫助他們在不斷變化的加密市場中做出明智的決定。

As a global exchange that has steadily operated for seven years, what was behind CoinEx’s new brand strategy? In an interview with Haipo Yang, CEO of CoinEx, he stated: “The crypto market has transitioned from its early stage of wild growth to a more regulated development phase. Users are now seeking deeper market analysis, trading support, and investment advice. CoinEx’s new slogan represents our commitment to users as a true crypto trading expert, providing a safer, more efficient, and professional trading experience.”

作為一個穩步運作七年的全球交流，Coinex的新品牌戰略背後是什麼？他在接受Coinex首席執行官Haipo Yang的採訪時說：“加密市場已從其野生增長的早期階段轉變為受監管的發展階段。用戶現在正在尋求更深入的市場分析，交易支持和投資建議。 Coinex的新口號代表了我們作為真正的加密貨幣交易專家對用戶的承諾，提供了更安全，更高效和專業的交易經驗。”

This brand transformation not only reflects CoinEx’s deep insight into future market trends but also showcases its willingness to innovate and transform. For a crypto trading platform, this shift means expanding from trading tools to comprehensive market insights, risk management, and investment strategies. This is part of CoinEx’s strategy to meet future competition by enhancing its brand professionalism and deepening its services. CoinEx has already launched several new products such as Swap, Automated Market Maker (AMM), Staking, Mining, and Pre-token Trading, all aiming to provide users with more comprehensive crypto trading solutions.

這種品牌轉型不僅反映了Coinex對未來市場趨勢的深刻見解，而且還展示了其創新和轉變的意願。對於加密交易平台，此轉變意味著從交易工具擴展到全面的市場見解，風險管理和投資策略。這是Coinex通過增強其品牌專業精神並加深服務來滿足未來競爭的戰略的一部分。 Coinex已經推出了幾種新產品，例如交換，自動化市政商（AMM），Staking，Mining和Ted Wede Trading，旨在為用戶提供更全面的加密貨幣交易解決方案。

CoinEx supports over 1,300 cryptocurrencies and 1,800 trading pairs globally. Notably, in 2024 alone, it completed 25 major product upgrades. Through continuous innovation, CoinEx has not only met the diversified needs of its users but also gained trust from its 10+ million global users, solidifying itself as “Your Crypto Trading Expert.”

Coinex在全球範圍內支持1,300多個加密貨幣和1,800次交易。值得注意的是，僅在2024年，它就完成了25個主要產品升級。通過持續的創新，Coinex不僅滿足了其用戶的多元化需求，而且還從其100多個全球用戶獲得了信任，從而鞏固了自己的“您的加密貨幣交易專家”。

Additionally, CoinEx emphasizes its commitment to education and user empowerment. CoinEx Academy and CoinEx Insight are educational and informative platforms designed to help users better understand the market and make informed investment decisions. CoinEx aims to provide users with more trading knowledge, allowing them to trade with confidence.

此外，Coinex強調了其對教育和用戶授權的承諾。 Coinex Academy和Coinex Insight是教育和信息豐富的平台，旨在幫助用戶更好地了解市場並做出明智的投資決策。 Coinex的目的是為用戶提供更多的交易知識，從而使他們充滿信心地交易。

As an industry leader, CoinEx understands its social responsibility. CoinEx Charity, leveraging blockchain technology, actively participates in global social and charitable projects, showcasing a deeper meaning of CoinEx as “Your Crypto Trading Expert”— not just through professional abilities, but also through contributions toward sustainable development initiatives in societies and through advancements in the industry for greater professionalism and regulation.

作為行業領導者，Coinex了解其社會責任。 Coinex慈善機構，利用區塊鏈技術，積極參與全球社會和慈善項目，展示了Coinex作為“您的加密貨幣交易專家”的更深層次的含義，這不僅是通過專業能力，而且還通過為社會可持續發展倡議以及對行業的進步提供更大的專業和專業和規定的貢獻。

Interview with CoinEx CEO Haipo Yang:

Coinex首席執行官Haipo Yang的訪談：

Haipo: I am more of a thinker than a speaker. Rather than making speeches, I prefer to quietly observe industry trends and evaluate the long-term development of the company. Last year, Bitcoin celebrated its fifteenth year, breaking the $100,000 mark. Global user numbers continued to grow, the bull market arrived, and major news, such as Trump’s election victory, also created significant attention for the crypto industry. In such a fast-developing market, people celebrated milestone events, but our team prefers to be low-key, stay calm, seize new opportunities, and be attentive to any potential challenges. As the crypto industry gradually becomes more regulated, exchanges need to have keen insights into potential eventualities. After all, how we precisely serve our users remains the foundation of our development.

Haipo：我比演講者更像是一個思想家。我不想悄悄地觀察行業趨勢並評估公司的長期發展，而不是發表演講。去年，比特幣慶祝了其十五年，打破了100,000美元的成績。全球用戶人數繼續增長，牛市到來，主要新聞（例如特朗普的選舉勝利）也引起了加密貨幣行業的極大關注。在這樣一個快速發展的市場中，人們慶祝了里程碑式的活動，但我們的團隊更喜歡低調，保持鎮定，抓住新的機會，並註意任何潛在的挑戰。隨著加密貨幣行業逐漸受到監管，交流需要敏銳的見解對潛在的可能性。畢竟，我們如何精確地為用戶服務仍然是我們開發的基礎。

We observe that, no matter how the market changes, users continue to seek more efficient tools and services to better understand the market, manage risks, and develop investment strategies. With the development of the crypto market, the competitiveness of exchanges can no longer depend on basic features. Instead, they rely on providing more accurate, diversified, and professional solutions that fully integrate product, content, and service value.

我們觀察到，無論市場如何變化，用戶都會繼續尋求更有效的工具和服務，以更好地了解市場，管理風險並製定投資策略。隨著加密市場的發展，交流的競爭力不再取決於基本特徵。相反，他們依靠提供更準確，多元化和專業的解決方案，以完全整合產品，內容和服務價值。

Unlike some platforms that chase short-term market trends, CoinEx always takes users’ needs as the core driving force, pushing continuous innovation and optimization in user experience and product functionality. We don’t rely solely on marketing tactics to attract users. Rather, we use our new slogan, “Your Crypto Trading Expert”, as a starting point to upgrade our brand image, reflecting our determination and ability to provide users with precise, efficient tools and services.

與一些追求短期市場趨勢的平台不同，Coinex總是將用戶的需求作為核心驅動力，推動用戶體驗和產品功能的連續創新和優化。我們不僅依靠營銷策略來吸引用戶。相反，我們使用新的口號“您的加密貨幣交易專家”，以升級我們的品牌形象，反映我們的決心和為用戶提供精確，高效的工具和服務的能力。

Haipo: When we first proposed this slogan, there were concerns internally—“Isn’t this a bit arrogant?” After all, calling ourselves experts means we have to endure public scrutiny, and people love to find flaws and point fingers.

Haipo：當我們第一次提出這個口號時，內部引起了人們的擔憂 - “這有點自大嗎？”畢竟，自稱專家意味著我們必須忍受公眾的審查，人們喜歡發現缺陷和指尖。

Before answering this, let me share my understanding of the slogan. I believe it is the spiritual banner of a company or a brand. It must be clear, resonate with values, and withstand scrutiny. In today’s overloaded era of information, every decision-maker faces the task of “separating the truth from the noise.” Our mission is to provide users with services that remove noise and offer insights into the essence. When users intend to trade or seek more information

在回答此問題之前，讓我分享我對口號的理解。我相信這是公司或品牌的精神旗幟。必須清楚，與價值產生共鳴並承受審查。在當今的信息時代，每個決策者都面臨“將真相與噪音分開”的任務。我們的任務是為用戶提供消除噪音並提供有關本質的見解的服務。當用戶打算交易或尋求更多信息時