Coinbase Inks赞助协议与澳大利亚运动服装Cronulla Sharks

投入：Coinbase与澳大利亚运动服装Cronulla鲨鱼达成了赞助协议。据宣布，国家橄榄球联盟（NRL）俱乐部表示，加密货币交易所将在2025赛季的球员短裤前面有其徽章。

Coinbase, the cryptocurrency exchange platform, has announced a sponsorship deal with Australian sporting outfit Cronulla Sharks.

加密货币交换平台Coinbase已宣布与澳大利亚运动服装Cronulla鲨鱼达成赞助协议。

The National Rugby League (NRL) club said the cryptocurrency exchange will have its insignia at the front of its players’ shorts for the 2025 season.

国家橄榄球联盟（NRL）俱乐部表示，加密货币交易所将在2025赛季的球员短裤前面有其徽章。

Coinbase will also be presenting sponsor of the Sharks’ home game at PointsBet Stadium.

Coinbase还将在Pointbet Stadium向Sharks主场比赛的赞助商展示。

Country Director Coinbase Australia John O’Loghlen mentioned how excited both parties are as the 2025 season kicks off.

国家董事Coinbase澳大利亚约翰·奥洛格伦（John O'Loghlen）提到，随着2025赛季的开始，双方都有多么兴奋。

“We’re extremely excited to announce our partnership with the Cronulla Sharks for the upcoming 2025 NRL season,” O’Loghlen said.

O'Loghlen说：“我们很高兴宣布我们与Cronulla鲨鱼在即将到来的2025年NRL赛季的合作伙伴关系。”

“Coinbase is the world’s most trusted crypto exchange and as we expand our footprint within Australia, partnering with a team like the Sharks brings a unique way for us to connect with users.”

“ Coinbase是世界上最值得信赖的加密交易所，随着我们在澳大利亚范围内扩大足迹，与像鲨鱼这样的团队合作为我们带来了与用户联系的独特方式。”

O’Loghlen also mentioned that crypto has become a mainstream asset option in Australia, with almost six million Australians currently holding one or more cryptocurrencies.

奥洛格伦还提到，加密货币已成为澳大利亚的主流资产选择，目前有近600万澳大利亚人持有一种或多种加密货币。

“With growing support from global political and industry figures, we’re excited to be joining forces with the Sharks in what’s shaping up to be a huge 2025 NRL season and bring the Coinbase brand to one of the most active and engaged fanbases in the sport.”

“随着全球政治和行业人物的越来越多的支持，我们很高兴能够与鲨鱼队结合起来，成为一个巨大的2025 NRL赛季，并将Coinbase Brand带入这项运动中最活跃，最敬业的粉丝群之一。”

Crypto firms continue to push for adoption in sports

加密公司继续推动在体育中收养

Sharks Group CEO Dino Mezzatesta mentioned how excited the group is to partner with Coinbase, noting the reputation of the firm.

Sharks Group首席执行官Dino Mezzatesta提到了该小组对与Coinbase合作的兴奋，并指出了公司的声誉。

“It’s tremendously exciting for the Sharks to join forces with an international brand like Coinbase, one of the world’s most recognizable and secure cryptocurrency platforms,” Mezzatesta said.

Mezzatesta说：“与Coinbase这样的国际品牌联合起来，这是世界上最知名和最安全的加密货币平台之一，这是非常令人兴奋的。”

He also added that both organizations share a vision for pushing boundaries and innovation.

他还补充说，两个组织都有推动界限和创新的愿景。

“Our organizations are similar in that innovation is at the forefront of our thinking. We’re delighted to enter a fruitful partnership and have Coinbase proudly featured on our shorts as we aim to break new ground in pursuit of the 2025 NRL title.”

“我们的组织是相似的，因为创新处于我们思想的最前沿。我们很高兴与富有成果的伙伴关系，并在短裤上自豪地展示了Coinbase，我们旨在为追求2025 NRL标题而打破新的立场。”

According to a Financial Times report in February, crypto firms sponsoring sporting brands, leagues, and players have been on the rise this year.

根据《金融时报》 2月份的一份报告，加密公司赞助体育品牌，联赛和球员今年的增长。

The report, which cites data from marketing agency Sport quake, mentioned that 22 deals have been struck between crypto firms and sporting brands this year, with an average value of $4.3 million.

该报告引用了营销机构Sport Quake的数据，提到今年加密公司和体育品牌之间达成了22笔交易，平均价值为430万美元。

It adds that it’s an improvement from last year where 18 deals were struck for an average of $2.6 million.

它补充说，与去年相比，这18笔交易平均为260万美元。

One of the notable partnerships includes Tether’s purchase of a minority stake in Italian football club Juventus, with the deal valued at around $50 million.

著名的合作伙伴之一包括Tether购买了意大利足球俱乐部尤文图斯的少数股权，该交易价值约为5000万美元。

“Aligned with our strategic investment in Juve, Tether will be a pioneer in merging new technologies, such as digital assets, AI, and biotech, with the well-established sports industry to drive change globally,” Tether CEO Paolo Ardoino said in his statement.

Tether Ceo Paolo Ardoino在声明中说：“与我们在Juve的战略投资保持一致，Tether将成为合并新技术的先驱，例如数字资产，AI和Biotech，与成熟的体育产业在全球范围内推动变革。”

Other deals include Coinbase’s partnership with Formula One racing team Aston Martin Aramco, Gate.io’s deal with Oracle Red Bull Racing, XBO.com’s partnership with the Argentina national team, Sportsbet.io’s deal with Snooker’s Players Championship, and a deal between Cloudbet and mixed martial arts organization Professional Fighters League.

其他交易包括Coinbase与一级方程式赛车队Aston Martin Aramco的合作伙伴关系，Gate.io与Oracle Red Bull Racing的交易，XBO.com与阿根廷国家队的合作伙伴关系，SportsBet.io与Snooker的球员冠军的交易，以及在Cloudbet和Martial Martial Artial Artial Artists Firstans Fighter Fighter Fighter Fighter Fighter Fighters Fighters Fighters Fighters Fighters Fighters Fighters Fighters Fighters Fighters Fighters Fighters。