Coinbase Inks贊助協議與澳大利亞運動服裝Cronulla Sharks

投入：Coinbase與澳大利亞運動服裝Cronulla鯊魚達成了贊助協議。據宣布，國家橄欖球聯盟（NRL）俱樂部表示，加密貨幣交易所將在2025賽季的球員短褲前面有其徽章。

Coinbase, the cryptocurrency exchange platform, has announced a sponsorship deal with Australian sporting outfit Cronulla Sharks.

加密貨幣交換平台Coinbase已宣布與澳大利亞運動服裝Cronulla鯊魚達成贊助協議。

The National Rugby League (NRL) club said the cryptocurrency exchange will have its insignia at the front of its players’ shorts for the 2025 season.

國家橄欖球聯盟（NRL）俱樂部表示，加密貨幣交易所將在2025賽季的球員短褲前面有其徽章。

Coinbase will also be presenting sponsor of the Sharks’ home game at PointsBet Stadium.

Coinbase還將在Pointbet Stadium向Sharks主場比賽的讚助商展示。

Country Director Coinbase Australia John O’Loghlen mentioned how excited both parties are as the 2025 season kicks off.

國家董事Coinbase澳大利亞約翰·奧洛格倫（John O'Loghlen）提到，隨著2025賽季的開始，雙方都有多麼興奮。

“We’re extremely excited to announce our partnership with the Cronulla Sharks for the upcoming 2025 NRL season,” O’Loghlen said.

O'Loghlen說：“我們很高興宣布我們與Cronulla鯊魚在即將到來的2025年NRL賽季的合作夥伴關係。”

“Coinbase is the world’s most trusted crypto exchange and as we expand our footprint within Australia, partnering with a team like the Sharks brings a unique way for us to connect with users.”

“ Coinbase是世界上最值得信賴的加密交易所，隨著我們在澳大利亞範圍內擴大足跡，與像鯊魚這樣的團隊合作為我們帶來了與用戶聯繫的獨特方式。”

O’Loghlen also mentioned that crypto has become a mainstream asset option in Australia, with almost six million Australians currently holding one or more cryptocurrencies.

奧洛格倫還提到，加密貨幣已成為澳大利亞的主流資產選擇，目前有近600萬澳大利亞人持有一種或多種加密貨幣。

“With growing support from global political and industry figures, we’re excited to be joining forces with the Sharks in what’s shaping up to be a huge 2025 NRL season and bring the Coinbase brand to one of the most active and engaged fanbases in the sport.”

“隨著全球政治和行業人物的越來越多的支持，我們很高興能夠與鯊魚隊結合起來，成為一個巨大的2025 NRL賽季，並將Coinbase Brand帶入這項運動中最活躍，最敬業的粉絲群之一。”

Crypto firms continue to push for adoption in sports

加密公司繼續推動在體育中收養

Sharks Group CEO Dino Mezzatesta mentioned how excited the group is to partner with Coinbase, noting the reputation of the firm.

Sharks Group首席執行官Dino Mezzatesta提到了該小組對與Coinbase合作的興奮，並指出了公司的聲譽。

“It’s tremendously exciting for the Sharks to join forces with an international brand like Coinbase, one of the world’s most recognizable and secure cryptocurrency platforms,” Mezzatesta said.

Mezzatesta說：“與Coinbase這樣的國際品牌聯合起來，這是世界上最知名和最安全的加密貨幣平台之一，這是非常令人興奮的。”

He also added that both organizations share a vision for pushing boundaries and innovation.

他還補充說，兩個組織都有推動界限和創新的願景。

“Our organizations are similar in that innovation is at the forefront of our thinking. We’re delighted to enter a fruitful partnership and have Coinbase proudly featured on our shorts as we aim to break new ground in pursuit of the 2025 NRL title.”

“我們的組織是相似的，因為創新處於我們思想的最前沿。我們很高興與富有成果的伙伴關係，並在短褲上自豪地展示了Coinbase，我們旨在為追求2025 NRL標題而打破新的立場。”

According to a Financial Times report in February, crypto firms sponsoring sporting brands, leagues, and players have been on the rise this year.

根據《金融時報》 2月份的一份報告，加密公司贊助體育品牌，聯賽和球員今年的增長。

The report, which cites data from marketing agency Sport quake, mentioned that 22 deals have been struck between crypto firms and sporting brands this year, with an average value of $4.3 million.

該報告引用了營銷機構Sport Quake的數據，提到今年加密公司和體育品牌之間達成了22筆交易，平均價值為430萬美元。

It adds that it’s an improvement from last year where 18 deals were struck for an average of $2.6 million.

它補充說，與去年相比，這18筆交易平均為260萬美元。

One of the notable partnerships includes Tether’s purchase of a minority stake in Italian football club Juventus, with the deal valued at around $50 million.

著名的合作夥伴之一包括Tether購買了意大利足球俱樂部尤文圖斯的少數股權，該交易價值約為5000萬美元。

“Aligned with our strategic investment in Juve, Tether will be a pioneer in merging new technologies, such as digital assets, AI, and biotech, with the well-established sports industry to drive change globally,” Tether CEO Paolo Ardoino said in his statement.

Tether Ceo Paolo Ardoino在聲明中說：“與我們在Juve的戰略投資保持一致，Tether將成為合併新技術的先驅，例如數字資產，AI和Biotech，與成熟的體育產業在全球範圍內推動變革。”

Other deals include Coinbase’s partnership with Formula One racing team Aston Martin Aramco, Gate.io’s deal with Oracle Red Bull Racing, XBO.com’s partnership with the Argentina national team, Sportsbet.io’s deal with Snooker’s Players Championship, and a deal between Cloudbet and mixed martial arts organization Professional Fighters League.

其他交易包括Coinbase與一級方程式賽車隊Aston Martin Aramco的合作夥伴關係，Gate.io與Oracle Red Bull Racing的交易，XBO.com與阿根廷國家隊的合作夥伴關係，SportsBet.io與Snooker的球員冠軍的交易，以及在Cloudbet和Martial Martial Artial Artial Artists Firstans Fighter Fighter Fighter Fighter Fighter Fighters Fighters Fighters Fighters Fighters Fighters Fighters Fighters Fighters Fighters Fighters Fighters。