Coinbase获取SPINDL，以扩大其在其2层网络，基础上构建的Web3项目的覆盖范围

Coinbase正在促进其专注于扩大其在其2层网络基础上建立的Web3项目的覆盖范围。

Crypto exchange Coinbase is expanding its footprint in the Web3 domain. Recently, the exchange announced the acquisition of Spindl, an onchain advertising platform. The move is part of Coinbase's strategy to help promising Web3 developers amplify their projects within Web3 communities.

Crypto Exchange Coinbase正在扩展其在Web3域中的足迹。最近，该交易所宣布收购Spindl，这是一个OnChain广告平台。此举是Coinbase策略的一部分，该战略旨在帮助有前途的Web3开发人员在Web3社区中扩大其项目。

Coinbase is aiming to provide opportunities for promising developers and projects to go viral in the onchain ecosystem. The exchange is placing a strong emphasis on enabling Web3 builders to expand the reach of their projects among the Web3 community.

Coinbase的目标是为有前途的开发人员和项目提供机会在OnChain生态系统中传播。该交流非常重视使Web3构建者能够在Web3社区之间扩大其项目的影响力。

Base, a Layer-2 network from Coinbase, was launched in August 2023. According to the official Base website, ‘thousands of developers' have been using this Layer-2 blockchain in more than 190 countries.

Base是Coinbase的第2层网络，于2023年8月启动。根据官方基础网站的说法，“成千上万的开发人员”在190多个国家 /地区使用了该第2层区块链。

Jesse Pollak, the creator of the Ethereum-based Base blockchain, confirmed the acquisition on X, noting that Web3 builders have consistently sought support in expanding their reach. He stated that Coinbase is taking a step forward to provide them with marketing opportunities.

基于以太坊的基础区块链的创建者杰西·波拉克（Jesse Pollak）证实了对X上的收购，并指出Web3构建者一直在寻求支持以扩大其影响力。他说，Coinbase正在向前迈出一步，为他们提供营销机会。

“There's a natural flywheel here: We support developers who build onchain apps, those apps attract users onchain, and having more users incentivises more developers to build onchain. And the faster we spin this flywheel, the easier it will be to bring more and more people onchain. Builder virality is the thing that spins that flywheel faster,” Pollak noted.

“这里有一个天然的飞轮：我们支持构建OnChain应用程序的开发人员，这些应用程序吸引了用户OnChain，并让更多的用户激励更多的开发人员构建OnChain。而且我们旋转这款飞轮的速度越快，就越容易带来越来越多的人。建筑商的病毒性是飞轮更快的旋转速度。” Pollak指出。

my thoughts on @spindl_xyz — and our 3 other acquisitions pic.twitter.com/M7D92wLmaU

我对@spindl_xyz的想法 - 以及我们的其他3个收购pic.twitter.com/m7d92wlmau

Spindl, which was founded in 2022 by Antonio Garcia-Martinez, is known for his early contributions to the Facebook ads team. He played a crucial role in shipping Facebook's first versions of keyword targeting, audience targeting, and the programmatic ad exchange FBX.

Spindl由Antonio Garcia-Martinez于2022年创立，以他对Facebook广告团队的早期贡献而闻名。他在运送Facebook的首个关键字定位，受众定位和程序化AD Exchange FBX的版本中发挥了至关重要的作用。

At the time of its launch, Spindl was reportedly marketed as the ‘first truly onchain advertising network'. The platform aimed to bridge the gap between advertisers and Web3 service providers, enabling developers to track user acquisition sources and understand how customers engage with their Web3 projects.

据报道，Spindl在推出时被销售为“第一个真正的OnChain广告网络”。该平台旨在弥合广告商和Web3服务提供商之间的差距，使开发人员能够跟踪用户获取来源并了解客户如何与其Web3项目互动。

Explaining its work, the Splindl website says it lets developers “understand user behavior from a click anywhere on the web to any on-chain action, whether your funnel starts with a Tweet or Discord post and ends in a NFT purchase or token staking.”

Splindl网站在解释其工作时说，它使开发人员可以“从网络上的任何地方了解用户行为到任何链上的动作，无论您的漏斗是从推文还是不和谐帖子开始，并以NFT购买或以nft的方式结束。”

Now that it has been acquired by Coinbase, Splind says it will leverage its ‘Flywheel' protocol to let developers advertise their Web3 projects and get paid for provably driving value within the onchain ecosystem of Base.

现在已经被Coinbase收购了，Splind表示将利用其“飞轮”协议，让开发人员宣传其Web3项目，并在基本的Onchain生态系统中获得可证明的驾驶价值。

“Spindl will operate as a product team inside Base, but continue to support builders and campaigns across many different chains and publishers,” an official post from the platform said. “From user click to wallet connect to onchain action, and back into audience segmentation and targeted ad again, Spindl operates the full marketing flywheel from start to finish.”

该平台的官方帖子说：“ Spindl将作为基地内部的产品团队运作，但继续支持许多不同连锁店和出版商的建筑商和广告系列。” “从用户单击到钱包连接到OnChain Action，再回到受众细分并再次针对广告，Spindl从头到尾运行完整的营销飞轮。”

Along with Pollak, Coinbase's head of businesses development Shan Aggarwal also welcomed Spindl to be part of the exchange's ecosystem.

Coinbase的业务发展主管Shan Aggarwal与Pollak一起欢迎Spindl成为交易所生态系统的一部分。