Coinbase獲取SPINDL，以擴大其在其2層網絡，基礎上構建的Web3項目的覆蓋範圍

Coinbase正在促進其專注於擴大其在其2層網絡基礎上建立的Web3項目的覆蓋範圍。

Crypto exchange Coinbase is expanding its footprint in the Web3 domain. Recently, the exchange announced the acquisition of Spindl, an onchain advertising platform. The move is part of Coinbase's strategy to help promising Web3 developers amplify their projects within Web3 communities.

Crypto Exchange Coinbase正在擴展其在Web3域中的足跡。最近，該交易所宣布收購Spindl，這是一個OnChain廣告平台。此舉是Coinbase策略的一部分，該戰略旨在幫助有前途的Web3開發人員在Web3社區中擴大其項目。

Coinbase is aiming to provide opportunities for promising developers and projects to go viral in the onchain ecosystem. The exchange is placing a strong emphasis on enabling Web3 builders to expand the reach of their projects among the Web3 community.

Coinbase的目標是為有前途的開發人員和項目提供機會在OnChain生態系統中傳播。該交流非常重視使Web3構建者能夠在Web3社區之間擴大其項目的影響力。

Base, a Layer-2 network from Coinbase, was launched in August 2023. According to the official Base website, ‘thousands of developers' have been using this Layer-2 blockchain in more than 190 countries.

Base是Coinbase的第2層網絡，於2023年8月啟動。根據官方基礎網站的說法，“成千上萬的開發人員”在190多個國家 /地區使用了該第2層區塊鏈。

Jesse Pollak, the creator of the Ethereum-based Base blockchain, confirmed the acquisition on X, noting that Web3 builders have consistently sought support in expanding their reach. He stated that Coinbase is taking a step forward to provide them with marketing opportunities.

基於以太坊的基礎區塊鏈的創建者傑西·波拉克（Jesse Pollak）證實了對X上的收購，並指出Web3構建者一直在尋求支持以擴大其影響力。他說，Coinbase正在向前邁出一步，為他們提供營銷機會。

“There's a natural flywheel here: We support developers who build onchain apps, those apps attract users onchain, and having more users incentivises more developers to build onchain. And the faster we spin this flywheel, the easier it will be to bring more and more people onchain. Builder virality is the thing that spins that flywheel faster,” Pollak noted.

“這裡有一個天然的飛輪：我們支持構建OnChain應用程序的開發人員，這些應用程序吸引了用戶OnChain，並讓更多的用戶激勵更多的開發人員構建OnChain。而且我們旋轉這款飛輪的速度越快，就越容易帶來越來越多的人。建築商的病毒性是飛輪更快的旋轉速度。” Pollak指出。

my thoughts on @spindl_xyz — and our 3 other acquisitions pic.twitter.com/M7D92wLmaU

我對@spindl_xyz的想法 - 以及我們的其他3個收購pic.twitter.com/m7d92wlmau

Spindl, which was founded in 2022 by Antonio Garcia-Martinez, is known for his early contributions to the Facebook ads team. He played a crucial role in shipping Facebook's first versions of keyword targeting, audience targeting, and the programmatic ad exchange FBX.

Spindl由Antonio Garcia-Martinez於2022年創立，以他對Facebook廣告團隊的早期貢獻而聞名。他在運送Facebook的首個關鍵字定位，受眾定位和程序化AD Exchange FBX的版本中發揮了至關重要的作用。

At the time of its launch, Spindl was reportedly marketed as the ‘first truly onchain advertising network'. The platform aimed to bridge the gap between advertisers and Web3 service providers, enabling developers to track user acquisition sources and understand how customers engage with their Web3 projects.

據報導，Spindl在推出時被銷售為“第一個真正的OnChain廣告網絡”。該平台旨在彌合廣告商和Web3服務提供商之間的差距，使開發人員能夠跟踪用戶獲取來源並了解客戶如何與其Web3項目互動。

Explaining its work, the Splindl website says it lets developers “understand user behavior from a click anywhere on the web to any on-chain action, whether your funnel starts with a Tweet or Discord post and ends in a NFT purchase or token staking.”

Splindl網站在解釋其工作時說，它使開發人員可以“從網絡上的任何地方了解用戶行為到任何鏈上的動作，無論您的漏斗是從推文還是不和諧帖子開始，並以NFT購買或以nft的方式結束。”

Now that it has been acquired by Coinbase, Splind says it will leverage its ‘Flywheel' protocol to let developers advertise their Web3 projects and get paid for provably driving value within the onchain ecosystem of Base.

現在已經被Coinbase收購了，Splind表示將利用其“飛輪”協議，讓開發人員宣傳其Web3項目，並在基本的Onchain生態系統中獲得可證明的駕駛價值。

“Spindl will operate as a product team inside Base, but continue to support builders and campaigns across many different chains and publishers,” an official post from the platform said. “From user click to wallet connect to onchain action, and back into audience segmentation and targeted ad again, Spindl operates the full marketing flywheel from start to finish.”

該平台的官方帖子說：“ Spindl將作為基地內部的產品團隊運作，但繼續支持許多不同連鎖店和出版商的建築商和廣告系列。” “從用戶單擊到錢包連接到OnChain Action，再回到受眾細分並再次針對廣告，Spindl從頭到尾運行完整的營銷飛輪。”

Along with Pollak, Coinbase's head of businesses development Shan Aggarwal also welcomed Spindl to be part of the exchange's ecosystem.

Coinbase的業務發展主管Shan Aggarwal與Pollak一起歡迎Spindl成為交易所生態系統的一部分。