赌场和加密货币赞助重塑了英超联赛的财务格局

英超联赛继续展示越来越多来自赌博和加密货币品牌的赞助。尽管关于这些合作伙伴关系的道德争议越来越多，但它们仍然是俱乐部的重要收入来源。

The Premier League continues to showcase an increasing number of sponsorships from gambling and cryptocurrency brands.

英超联赛继续展示越来越多来自赌博和加密货币品牌的赞助。

In the 2024/25 season, 11 of the 20 clubs have gambling companies as their main shirt sponsors, while crypto-related sponsors are also playing a significant role. Despite growing debates about the ethicality of these partnerships, they remain a vital revenue source for clubs.

2024/25赛季，20家具乐部中有11家具乐部将博彩公司作为主要球衣赞助商，而与加密货币相关的赞助商也发挥着重要作用。尽管关于这些合作伙伴关系的道德争议越来越多，但它们仍然是俱乐部的重要收入来源。

The Role of Gambling Sponsorships in the Premier League

博彩赞助在英超联赛中的作用

For the 2024/25 season, betting companies have collectively spent around $179 million on sponsorship deals, making gambling the second-largest contributor to sponsorship revenues after the clothing sector. Front-of-shirt sponsorships are the primary focus, with 11 teams partnering with betting brands like Stake.com, Hollywoodbets, and Betano.

2024/25赛季，博彩公司在赞助交易上总共花费了约1.79亿美元，使博彩成为仅次于服装行业的第二大赞助收入来源。球衣正面赞助是主要焦点，有 11 支球队与 Stake.com、Hollywoodbets 和 Betano 等博彩品牌合作。

Smaller clubs often rely more heavily on gambling sponsorships as these deals tend to offer higher financial returns compared to non-gambling sponsors.

较小的俱乐部通常更依赖赌博赞助，因为与非赌博赞助商相比，这些交易往往能提供更高的财务回报。

Casino brands, particularly online platforms, play a significant role in football sponsorships. Many of these partnerships aim to tap into the vast audience of football fans who overlap with online gaming enthusiasts. Platforms like King Casino, a leading online casino UK, are especially popular among players.

赌场品牌，尤其是在线平台，在足球赞助中发挥着重要作用。其中许多合作伙伴关系旨在吸引与在线游戏爱好者重叠的广大足球迷受众。英国领先的在线赌场 King Casino 等平台尤其受玩家欢迎。

However, a significant change looms, as the Premier League has agreed to phase out gambling front-of-shirt sponsorships by the 2026/27 season. While this ban targets only shirt sponsorships, gambling firms will still be able to advertise through other means, like sleeve sponsorships or in-stadium branding.

然而，重大变化即将到来，英超联赛已同意在 2026/27 赛季之前逐步取消球衣正面的赌博赞助。虽然这项禁令仅针对球衣赞助，但博彩公司仍然可以通过其他方式进行广告，例如衣袖赞助或体育场内品牌推广。

The Growing Influence of Crypto Sponsorships

加密货币赞助的影响力与日俱增

Cryptocurrency brands have also increased their footprint in Premier League sponsorships. Crypto sponsors provide lucrative deals, reflecting the rapid expansion of blockchain-based businesses.

加密货币品牌也增加了对英超联赛的赞助。加密货币赞助商提供利润丰厚的交易，反映出基于区块链的业务的快速扩张。

Nottingham Forest, for instance, has partnered with Kaiyun Sports, a sports-focused crypto platform. Similarly, other clubs have explored partnerships with crypto exchanges or decentralized platforms, aligning themselves with the digital currency boom.

例如，诺丁汉森林队与专注于体育的加密平台开云体育合作。同样，其他俱乐部也探索与加密货币交易所或去中心化平台建立合作伙伴关系，以适应数字货币的繁荣。

Crypto sponsorships, however, face challenges such as market volatility and regulatory concerns. Still, their popularity persists due to their alignment with the tech-savvy younger demographic.

然而，加密货币赞助面临着市场波动和监管问题等挑战。尽管如此，由于它们与精通技术的年轻人群体保持一致，它们的受欢迎程度仍然存在。

Financial Insights on Premier League Sponsorships

英超联赛赞助的财务洞察

The overall value of sponsorship deals for the 2024/25 Premier League season has reached a record $1.68 billion. Gambling brands contribute $179 million to this figure, while other industries like clothing, financial services, and travel and tourism make up the rest.

2024/25英超赛季赞助交易总价值达到创纪录的16.8亿美元。博彩品牌为这一数字贡献了 1.79 亿美元，而服装、金融服务、旅行和旅游业等其他行业则占据了其余部分。

Manchester United leads the pack in total sponsorship revenue, boasting deals worth $326.8 million. Arsenal’s long-term partnership with Emirates remains one of the most stable sponsorships, extending through 2028.

曼联在赞助总收入方面名列前茅，交易价值达 3.268 亿美元。阿森纳与阿联酋航空的长期合作伙伴关系仍然是最稳定的赞助商之一，持续到 2028 年。

The Future of Gambling and Crypto Sponsorships

赌博和加密货币赞助的未来

The upcoming ban on front-of-shirt gambling sponsorships will reshape the Premier League sponsorship landscape. Clubs may shift toward industries like financial services, technology, or entertainment to fill the void left by gambling companies.

即将出台的球衣正面赌博赞助禁令将重塑英超联赛的赞助格局。俱乐部可能会转向金融服务、技术或娱乐等行业，以填补博彩公司留下的空白。

As seen in Spain’s La Liga, which banned gambling sponsorships entirely like crypto casinos, this transition could lead to increased partnerships with brands outside the betting and crypto industries.

正如西班牙西甲联赛完全禁止像加密赌场一样的赌博赞助，这种转变可能会导致与博彩和加密行业以外的品牌加强合作。

On the crypto side, regulatory clarity and market stabilization could determine the extent of their involvement in future sponsorship deals. Crypto’s innovative appeal makes it a likely candidate to maintain or even grow its presence in football marketing.

在加密货币方面，监管的明确性和市场的稳定性可能决定他们参与未来赞助交易的程度。加密货币的创新吸引力使其成为维持甚至扩大其在足球营销中的影响力的候选者。

Conclusion

结论

Casino and crypto sponsorships have significantly shaped the financial landscape of the Premier League. These partnerships offer clubs crucial support while giving brands access to a massive audience. However, their controversial nature ensures that discussions around regulation and ethics will continue to evolve.

赌场和加密货币赞助极大地塑造了英超联赛的财务格局。这些合作伙伴关系为俱乐部提供了至关重要的支持，同时让品牌接触到大量受众。然而，它们的争议性质确保了围绕监管和道德的讨论将继续发展。