賭場和加密貨幣贊助重塑了英超聯賽的財務格局

英超聯賽繼續展示越來越多來自賭博和加密貨幣品牌的贊助。儘管關於這些合作關係的道德爭議越來越多，但它們仍然是俱樂部的重要收入來源。

The Premier League continues to showcase an increasing number of sponsorships from gambling and cryptocurrency brands.

英超聯賽繼續展示越來越多來自賭博和加密貨幣品牌的贊助。

In the 2024/25 season, 11 of the 20 clubs have gambling companies as their main shirt sponsors, while crypto-related sponsors are also playing a significant role. Despite growing debates about the ethicality of these partnerships, they remain a vital revenue source for clubs.

2024/25年賽季，20傢俱樂部中有11傢俱樂部將博彩公司作為主要球衣贊助商，而與加密貨幣相關的贊助商也扮演著重要角色。儘管關於這些合作關係的道德爭議越來越多，但它們仍然是俱樂部的重要收入來源。

The Role of Gambling Sponsorships in the Premier League

博彩贊助在英超聯賽中的作用

For the 2024/25 season, betting companies have collectively spent around $179 million on sponsorship deals, making gambling the second-largest contributor to sponsorship revenues after the clothing sector. Front-of-shirt sponsorships are the primary focus, with 11 teams partnering with betting brands like Stake.com, Hollywoodbets, and Betano.

2024/25賽季，博彩公司在贊助交易上總共花費了約1.79億美元，使博彩成為僅次於服裝業的第二大贊助收入來源。球衣正面贊助是主要焦點，有 11 支球隊與 Stake.com、Hollywoodbets 和 Betano 等博彩品牌合作。

Smaller clubs often rely more heavily on gambling sponsorships as these deals tend to offer higher financial returns compared to non-gambling sponsors.

較小的俱樂部通常更依賴賭博贊助，因為與非賭博贊助商相比，這些交易往往能提供更高的財務回報。

Casino brands, particularly online platforms, play a significant role in football sponsorships. Many of these partnerships aim to tap into the vast audience of football fans who overlap with online gaming enthusiasts. Platforms like King Casino, a leading online casino UK, are especially popular among players.

賭場品牌，尤其是線上平台，在足球贊助中發揮重要作用。其中許多合作夥伴關係旨在吸引與線上遊戲愛好者重疊的廣大足球迷受眾。英國領先的線上賭場 King Casino 等平台尤其受玩家歡迎。

However, a significant change looms, as the Premier League has agreed to phase out gambling front-of-shirt sponsorships by the 2026/27 season. While this ban targets only shirt sponsorships, gambling firms will still be able to advertise through other means, like sleeve sponsorships or in-stadium branding.

然而，重大變化即將到來，英超聯賽已同意在 2026/27 賽季之前逐步取消球衣正面的賭博贊助。雖然這項禁令僅針對球衣贊助，但博彩公司仍可以透過其他方式進行廣告，例如衣袖贊助或體育場內品牌推廣。

The Growing Influence of Crypto Sponsorships

加密貨幣贊助的影響力與日俱增

Cryptocurrency brands have also increased their footprint in Premier League sponsorships. Crypto sponsors provide lucrative deals, reflecting the rapid expansion of blockchain-based businesses.

加密貨幣品牌也增加了對英超聯賽的贊助。加密貨幣贊助商提供利潤豐厚的交易，反映出基於區塊鏈的業務的快速擴張。

Nottingham Forest, for instance, has partnered with Kaiyun Sports, a sports-focused crypto platform. Similarly, other clubs have explored partnerships with crypto exchanges or decentralized platforms, aligning themselves with the digital currency boom.

例如，諾丁漢森林隊就與專注於體育的加密平台開雲體育合作。同樣，其他俱樂部也探索與加密貨幣交易所或去中心化平台建立合作夥伴關係，以適應數位貨幣的繁榮。

Crypto sponsorships, however, face challenges such as market volatility and regulatory concerns. Still, their popularity persists due to their alignment with the tech-savvy younger demographic.

然而，加密貨幣贊助面臨市場波動和監管問題等挑戰。儘管如此，由於它們與精通技術的年輕人群體保持一致，它們的受歡迎程度仍然存在。

Financial Insights on Premier League Sponsorships

英超聯賽贊助的財務洞察

The overall value of sponsorship deals for the 2024/25 Premier League season has reached a record $1.68 billion. Gambling brands contribute $179 million to this figure, while other industries like clothing, financial services, and travel and tourism make up the rest.

2024/25英超賽季贊助交易總價值達到創紀錄的16.8億美元。博彩品牌為這一數字貢獻了 1.79 億美元，而服裝、金融服務、旅遊和旅遊業等其他行業則佔據了其餘部分。

Manchester United leads the pack in total sponsorship revenue, boasting deals worth $326.8 million. Arsenal’s long-term partnership with Emirates remains one of the most stable sponsorships, extending through 2028.

曼聯在贊助總收入方面名列前茅，交易價值達 3.268 億美元。阿森納與阿聯酋航空的長期合作夥伴關係仍然是最穩定的贊助商之一，持續到 2028 年。

The Future of Gambling and Crypto Sponsorships

賭博和加密貨幣贊助的未來

The upcoming ban on front-of-shirt gambling sponsorships will reshape the Premier League sponsorship landscape. Clubs may shift toward industries like financial services, technology, or entertainment to fill the void left by gambling companies.

即將推出的球衣正面賭博贊助禁令將重塑英超聯賽的贊助格局。俱樂部可能會轉向金融服務、技術或娛樂等行業，以填補博彩公司留下的空白。

As seen in Spain’s La Liga, which banned gambling sponsorships entirely like crypto casinos, this transition could lead to increased partnerships with brands outside the betting and crypto industries.

正如西班牙西甲聯賽完全禁止像加密賭場一樣的賭博贊助，這種轉變可能會導致與博彩和加密行業以外的品牌加強合作。

On the crypto side, regulatory clarity and market stabilization could determine the extent of their involvement in future sponsorship deals. Crypto’s innovative appeal makes it a likely candidate to maintain or even grow its presence in football marketing.

在加密貨幣方面，監管的明確性和市場的穩定性可能決定他們參與未來贊助交易的程度。加密貨幣的創新吸引力使其成為維持甚至擴大其在足球行銷中的影響力的候選人。

Conclusion

結論

Casino and crypto sponsorships have significantly shaped the financial landscape of the Premier League. These partnerships offer clubs crucial support while giving brands access to a massive audience. However, their controversial nature ensures that discussions around regulation and ethics will continue to evolve.

賭場和加密貨幣贊助極大地塑造了英超聯賽的財務格局。這些合作夥伴關係為俱樂部提供了至關重要的支持，同時讓品牌接觸到大量受眾。然而，它們的爭議性質確保了圍繞監管和道德的討論將繼續發展。