让品牌能够快速轻松地部署其产品输出：标题：Sophon 创始人 SEB 畅谈消费者公有链的未来

今年 10 月，币安 Labs 宣布投资 Sophon，使其总资金超过 7000 万美元。 Sophon 主网预计将于下个月启动，代币也将很快部署。

platform that can integrate with Web2 brands and products, allowing them to quickly deploy their products on Sophon and integrate with the crypto space. We are also preparing for this at the product and technical levels, making it easier for Web2 brands to enter the Web3 space.

可以与 Web2 品牌和产品集成的平台，使他们能够在 Sophon 上快速部署其产品并与加密空间集成。我们也在产品和技术层面为此做好准备，让Web2品牌更容易进入Web3领域。

output: Binance Labs announced an investment in Sophon in October this year, bringing total funding to over $70 million. The Sophon mainnet is expected to launch next month, and the tokens will soon be deployed.

产出：币安实验室于今年 10 月宣布对 Sophon 进行投资，使总资金超过 7000 万美元。 Sophon 主网预计将于下个月启动，代币也将很快部署。

So, how does Sophon stand out from other emerging public chains in the market? And how will Sophon capture the attention of consumers? To explore this, crypto media Blockmates had an in-depth conversation with Sophon founder SEB, discussing why Sophon is an important direction for future consumer public chains.

那么，Sophon如何在市场上其他新兴公链中脱颖而出呢？ Sophon 将如何吸引消费者的注意力？为了探究这一点，加密媒体 Blockmates 与 Sophon 创始人 SEB 进行了深入对话，讨论了为什么 Sophon 是未来消费公链的重要方向。

Below is the full podcast transcript, approximately 7000 words long, with a reading time of about 5 minutes.

以下是完整的播客文字记录，长约 7000 字，阅读时间约 5 分钟。

Current State of the Crypto Industry

加密行业的现状

Host:

主持人：

Today, we have invited Seb, the founder of Sophon, to share some insights. Seb, how have you been lately? What are your goals? Can you introduce your project?

今天，我们请来了Sophon的创始人Seb来分享一些见解。塞布，你最近过得怎么样？你的目标是什么？你能介绍一下你的项目吗？

Before we dive deeper, I want to talk about the current state of the industry— we are at the peak of financial nihilism. The industry seems to be at a crossroads, with people feeling lost, and MEME coins are currently all the rage. What do you think about the current state of the industry? We can discuss it from both the present situation and future development perspectives.

在我们深入探讨之前，我想谈谈该行业的现状——我们正处于金融虚无主义的顶峰。这个行业似乎正处于一个十字路口，人们感到迷茫，而MEME币目前很流行。您对行业现状有何看法？我们可以从现状和未来发展两个角度来讨论。

Seb:

塞布：

Thank you for the invitation. In my conversations with friends from various places, I can feel the change in people's mindsets. This year, the market's fatigue is quite evident. Despite many new projects being launched, there hasn't been much overall change, especially after the ECC conference. This sentiment began at the end of last year's bear market, and while expectations for 2024 are high, the market remains confused this year.

感谢您的邀请。在与各地朋友的交谈中，我能感受到人们观念的变化。今年，市场疲态十分明显。尽管推出了许多新项目，但整体上并没有太大变化，尤其是在 ECC 会议之后。这种情绪始于去年熊市末期，尽管对 2024 年的预期很高，但今年市场仍然混乱。

Although Web3 introduced many hot concepts in 2023, such as account abstraction and zero-knowledge proofs, the market's vitality is not as expected. Especially when I was in Asia, many people were asking, "What should we do next?"

尽管Web3在2023年引入了账户抽象、零知识证明等许多热门概念，但市场活力并不如预期。特别是当我在亚洲时，很多人都在问：“我们下一步应该做什么？”

The rise of MEME coins is a product of this market atmosphere, providing people with a sense of stimulation and new excitement, reflecting the maturity of crypto culture, which integrates various elements of art and pop culture.

MEME币的兴起就是这种市场氛围的产物，给人们带来刺激感和新的兴奋感，体现了加密文化的成熟，融合了艺术和流行文化的各种元素。

This culture is rapidly expressed through MEME coins, allowing people to express themselves and attempt to profit. This is similar to the previous NFT craze, with various innovative projects emerging. I believe that if we don't just adopt a nihilistic attitude but explore the underlying motivations behind these phenomena, we will find many opportunities worth exploring.

这种文化通过 MEME 币迅速表达，让人们表达自己并试图获利。这与之前的NFT热潮类似，各种创新项目不断涌现。我相信，如果我们不只是采取虚无主义的态度，而是去探究这些现象背后的深层动机，我们会发现很多值得探索的机会。

It's important to focus on the infrastructure that supports these behaviors. In the previous cycle, platforms like OpenSea and Blur supported the financialization of NFTs. These are built on solid infrastructure, and now tools like pump.fun make cultural expression easier. We will delve deeper into this later.

重点关注支持这些行为的基础设施非常重要。在上一个周期中，OpenSea 和 Blur 等平台支持了 NFT 的金融化。这些都建立在坚实的基础设施之上，现在 Pump.fun 等工具使文化表达变得更加容易。我们稍后会更深入地探讨这一点。

Sophon’s goal is not to directly provide end products but to focus on creating platforms and products that support user self-expression. Cryptocurrency users often possess independent thinking traits and a desire for free expression. Therefore, by letting go of nihilism and seeing the potential of cryptocurrency, we will discover many promising opportunities.

Sophon的目标不是直接提供最终产品，而是专注于创建支持用户自我表达的平台和产品。加密货币用户往往具有独立思考的特质和自由表达的愿望。因此，放下虚无主义，看到加密货币的潜力，我们会发现很多有前途的机会。

Host:

主持人：

From an external perspective, Sophon’s performance is uniquely attractive. By observing your brand presentation and communicating with your team, one can feel your distinctive style. Our brand and promotion leaders are usually critical of projects but have spoken highly of you, indicating that your brand is indeed different.

从外部角度来看，Sophon的表现具有独特的吸引力。通过观察你的品牌展示以及与你的团队的沟通，人们可以感受到你独特的风格。我们的品牌和推广负责人通常对项目持批评态度，但却对您给予了高度评价，表明您的品牌确实与众不同。

Even though the current environment is full of changes and challenges, we should not overlook the highlights. These phenomena are areas your team can deeply explore, especially the changes in on-chain user and consumer behavior patterns. Although they may seem off-topic, they actually lay the groundwork for our upcoming discussion. Can you briefly summarize Sophon for readers who are not familiar with it? We will delve into the details later.

尽管当前环境充满变化和挑战，但我们也不应忽视其中的亮点。这些现象是你的团队可以深入探索的领域，特别是链上用户和消费者行为模式的变化。尽管它们看起来可能偏离主题，但它们实际上为我们即将进行的讨论奠定了基础。您能为不熟悉Sophon的读者简单介绍一下Sophon吗？我们稍后会深入探讨细节。

Seb:

塞布：

Thank you for recognizing our brand and visual work. This is an intentional strategy; our creative team has full autonomy and collaborates with top design studios to create appealing works.

感谢您认可我们的品牌和视觉作品。这是一个有目的的策略；我们的创意团队拥有完全的自主权，并与顶级设计工作室合作，创作出吸引人的作品。

Sophon is a public chain focused on consumers and entertainment. While technical discussions are essential, I prefer the public to understand its non-technical side. Sophon represents the next step in the crypto space, and my team focuses on building products using a selected tech stack.

Sophon是一条专注于消费者和娱乐的公链。虽然技术讨论很重要，但我更希望公众了解其非技术方面。 Sophon 代表了加密货币领域的下一步，我的团队专注于使用选定的技术堆栈构建产品。

I compare Sophon to early Facebook, which provided a unified account system and user interface, allowing users to interact comprehensively on the platform. However, in the crypto space, the decentralization in various directions poses challenges for new users. Sophon’s core goal is to bring Web2 user experience and intuitiveness into Web3, achieving a more valuable internet experience.

我将 Sophon 与早期的 Facebook 进行比较，后者提供了统一的帐户系统和用户界面，允许用户在平台上进行全面的交互。然而，在加密货币领域，各个方向的去中心化给新用户带来了挑战。 Sophon的核心目标是将Web2的用户体验和直观性带入Web3，实现更有价值的互联网体验。

Development of User Experience and Infrastructure

用户体验和基础设施的发展