讓品牌能夠快速輕鬆地部署其產品輸出：標題：Sophon 創辦人 SEB 暢談消費者公有鏈的未來

今年 10 月，幣安 Labs 宣布投資 Sophon，使其總資金超過 7,000 萬美元。 Sophon 主網預計下個月啟動，代幣也將很快部署。

platform that can integrate with Web2 brands and products, allowing them to quickly deploy their products on Sophon and integrate with the crypto space. We are also preparing for this at the product and technical levels, making it easier for Web2 brands to enter the Web3 space.

可以與 Web2 品牌和產品整合的平台，使他們能夠在 Sophon 上快速部署其產品並與加密空間整合。我們也在產品和技術層面為此做好準備，讓Web2品牌更容易進入Web3領域。

output: Binance Labs announced an investment in Sophon in October this year, bringing total funding to over $70 million. The Sophon mainnet is expected to launch next month, and the tokens will soon be deployed.

產出：幣安實驗室於今年 10 月宣布對 Sophon 進行投資，使總資金超過 7,000 萬美元。 Sophon 主網預計下個月啟動，代幣也將很快部署。

So, how does Sophon stand out from other emerging public chains in the market? And how will Sophon capture the attention of consumers? To explore this, crypto media Blockmates had an in-depth conversation with Sophon founder SEB, discussing why Sophon is an important direction for future consumer public chains.

那麼，Sophon如何在市場上其他新興公鏈中脫穎而出呢？ Sophon 將如何吸引消費者的注意？為了探討這一點，加密媒體 Blockmates 與 Sophon 創辦人 SEB 進行了深入對話，討論了為什麼 Sophon 是未來消費公鏈的重要方向。

Below is the full podcast transcript, approximately 7000 words long, with a reading time of about 5 minutes.

以下是完整的播客文字記錄，長約 7000 字，閱讀時間約 5 分鐘。

Current State of the Crypto Industry

加密產業的現狀

Host:

主持人：

Today, we have invited Seb, the founder of Sophon, to share some insights. Seb, how have you been lately? What are your goals? Can you introduce your project?

今天，我們邀請了Sophon的創辦人Seb來分享一些見解。塞布，你最近過得怎麼樣？你的目標是什麼？可以介紹一下你的專案嗎？

Before we dive deeper, I want to talk about the current state of the industry— we are at the peak of financial nihilism. The industry seems to be at a crossroads, with people feeling lost, and MEME coins are currently all the rage. What do you think about the current state of the industry? We can discuss it from both the present situation and future development perspectives.

在我們深入探討之前，我想談談該行業的現狀——我們正處於金融虛無主義的頂峰。這個行業似乎正處於一個十字路口，人們感到迷茫，而MEME幣目前很流行。您對產業現狀有何看法？我們可以從現況和未來發展兩個角度來討論。

Seb:

塞布：

Thank you for the invitation. In my conversations with friends from various places, I can feel the change in people's mindsets. This year, the market's fatigue is quite evident. Despite many new projects being launched, there hasn't been much overall change, especially after the ECC conference. This sentiment began at the end of last year's bear market, and while expectations for 2024 are high, the market remains confused this year.

感謝您的邀請。在與各地朋友的交談中，我能感受到人們觀念的改變。今年，市場疲態十分明顯。儘管推出了許多新項目，但整體上並沒有太大變化，尤其是在 ECC 會議之後。這種情緒始於去年熊市末期，儘管對 2024 年的預期很高，但今年市場仍然混亂。

Although Web3 introduced many hot concepts in 2023, such as account abstraction and zero-knowledge proofs, the market's vitality is not as expected. Especially when I was in Asia, many people were asking, "What should we do next?"

儘管Web3在2023年引進了帳號抽象、零知識證明等許多熱門概念，但市場活力並不如預期。特別是當我在亞洲時，很多人都在問：“我們下一步該做什麼？”

The rise of MEME coins is a product of this market atmosphere, providing people with a sense of stimulation and new excitement, reflecting the maturity of crypto culture, which integrates various elements of art and pop culture.

MEME幣的興起就是這種市場氛圍的產物，帶給人們刺激感和新的興奮感，體現了加密文化的成熟，融合了藝術和流行文化的各種元素。

This culture is rapidly expressed through MEME coins, allowing people to express themselves and attempt to profit. This is similar to the previous NFT craze, with various innovative projects emerging. I believe that if we don't just adopt a nihilistic attitude but explore the underlying motivations behind these phenomena, we will find many opportunities worth exploring.

這種文化透過 MEME 幣迅速表達，讓人們表達自己並試圖獲利。這與先前的NFT熱潮類似，各種創新項目不斷湧現。我相信，如果我們不只是採取虛無主義的態度，而是去探究這些現象背後的深層動機，我們會發現許多值得探索的機會。

It's important to focus on the infrastructure that supports these behaviors. In the previous cycle, platforms like OpenSea and Blur supported the financialization of NFTs. These are built on solid infrastructure, and now tools like pump.fun make cultural expression easier. We will delve deeper into this later.

重點關注支持這些行為的基礎設施非常重要。在上一個週期中，OpenSea 和 Blur 等平台支援了 NFT 的金融化。這些都建立在堅實的基礎設施之上，現在 Pump.fun 等工具使文化表達變得更加容易。我們稍後會更深入地探討這一點。

Sophon’s goal is not to directly provide end products but to focus on creating platforms and products that support user self-expression. Cryptocurrency users often possess independent thinking traits and a desire for free expression. Therefore, by letting go of nihilism and seeing the potential of cryptocurrency, we will discover many promising opportunities.

Sophon的目標不是直接提供最終產品，而是專注於創建支援用戶自我表達的平台和產品。加密貨幣使用者往往具有獨立思考的特質和自由表達的慾望。因此，放下虛無主義，看到加密貨幣的潛力，我們會發現許多有前途的機會。

Host:

主持人：

From an external perspective, Sophon’s performance is uniquely attractive. By observing your brand presentation and communicating with your team, one can feel your distinctive style. Our brand and promotion leaders are usually critical of projects but have spoken highly of you, indicating that your brand is indeed different.

從外部角度來看，Sophon的表現具有獨特的吸引力。透過觀察你的品牌展示以及與你的團隊的溝通，人們可以感受到你獨特的風格。我們的品牌和推廣負責人通常對專案持批評態度，但卻對您給予了高度評價，表明您的品牌確實與眾不同。

Even though the current environment is full of changes and challenges, we should not overlook the highlights. These phenomena are areas your team can deeply explore, especially the changes in on-chain user and consumer behavior patterns. Although they may seem off-topic, they actually lay the groundwork for our upcoming discussion. Can you briefly summarize Sophon for readers who are not familiar with it? We will delve into the details later.

儘管當前環境充滿變化和挑戰，但我們也不應忽視其中的亮點。這些現像是你的團隊可以深入探索的領域，特別是鏈上使用者和消費者行為模式的改變。儘管它們看起來可能偏離主題，但它們實際上為我們即將進行的討論奠定了基礎。能為不熟悉Sophon的讀者簡單介紹一下Sophon嗎？我們稍後會深入探討細節。

Seb:

塞布：

Thank you for recognizing our brand and visual work. This is an intentional strategy; our creative team has full autonomy and collaborates with top design studios to create appealing works.

感謝您認可我們的品牌和視覺作品。這是一個有目的的策略；我們的創意團隊擁有完全的自主權，並與頂級設計工作室合作，創作出吸引人的作品。

Sophon is a public chain focused on consumers and entertainment. While technical discussions are essential, I prefer the public to understand its non-technical side. Sophon represents the next step in the crypto space, and my team focuses on building products using a selected tech stack.

Sophon是一條專注於消費者和娛樂的公鏈。雖然技術討論很重要，但我更希望大眾了解其非技術面。 Sophon 代表了加密貨幣領域的下一步，我的團隊專注於使用選定的技術堆疊來建立產品。

I compare Sophon to early Facebook, which provided a unified account system and user interface, allowing users to interact comprehensively on the platform. However, in the crypto space, the decentralization in various directions poses challenges for new users. Sophon’s core goal is to bring Web2 user experience and intuitiveness into Web3, achieving a more valuable internet experience.

我將 Sophon 與早期的 Facebook 進行比較，後者提供了統一的帳戶系統和使用者介面，讓使用者可以在平台上進行全面的互動。然而，在加密貨幣領域，各個方向的去中心化給新用戶帶來了挑戰。 Sophon的核心目標是將Web2的使用者體驗和直覺帶入Web3，實現更有價值的網路體驗。

Development of User Experience and Infrastructure

使用者體驗和基礎設施的發展