区块链通过收益分享模式推动数字广告革命

广告行业见证了基于区块链的项目的激增。 Telegram 最近宣布，将与同意加入其广告网络的用户分享 50% 的广告收入，并以 Telegram 的实用代币支付。此前 X（Twitter）也采取了类似举措，但该公司以美元向用户支付费用。 “观看即赚”平台的出现凸显了区块链和社交元素在广告中的日益融合，用户通过与广告互动而获得代币奖励。然而，人们仍然对这些模型的可持续性感到担忧，因为它们依赖于维持奖励代币的价值。

Blockchain Revolutionizes Digital Advertising Landscape with Innovative Revenue-Sharing Models

区块链通过创新的收入分享模式彻底改变了数字广告格局

In the rapidly evolving landscape of digital advertising, blockchain technology is making waves with the introduction of innovative revenue-sharing models that empower users and transform the power dynamics of the industry. Telegram, the popular messaging platform, has recently announced a groundbreaking initiative to share 50% of its advertising revenue with users who participate in its advertising network. This move marks a significant departure from traditional advertising models, where the majority of profits are retained by platform owners.

在快速发展的数字广告领域，区块链技术正在掀起波澜，引入创新的收入共享模式，赋予用户权力并改变行业的动力动态。流行的消息平台 Telegram 最近宣布了一项突破性举措，将与参与其广告网络的用户分享 50% 的广告收入。此举标志着与传统广告模式的重大背离，传统广告模式的大部分利润由平台所有者保留。

Under Telegram's revenue-sharing model, users will receive payment in the form of Telegram's utility token. Businesses and brands seeking to advertise on Telegram will be required to purchase the platform's token, creating a closed ecosystem that fosters the growth of the Telegram community. This strategic move incentivizes users to actively engage with the platform, fostering a sense of ownership and community building.

在 Telegram 的收入分享模式下，用户将以 Telegram 实用代币的形式收到付款。寻求在 Telegram 上做广告的企业和品牌将被要求购买该平台的代币，从而创建一个封闭的生态系统，促进 Telegram 社区的发展。这一战略举措激励用户积极参与该平台，培养主人翁意识和社区建设。

Telegram's foray into revenue sharing comes on the heels of similar initiatives by other tech giants. Twitter, recently rebranded as X, has also implemented a revenue-sharing model, albeit with a key difference. X compensates its users in USD, a widely accepted currency, rather than platform-specific tokens.

继其他科技巨头采取类似举措之后，Telegram 也进军收入共享领域。 Twitter 最近更名为 X，也实施了收入分享模式，尽管有一个关键的区别。 X 以美元（一种广泛接受的货币）而不是特定于平台的代币来补偿其用户。

Another emerging trend in digital advertising is the rise of "watch-to-earn" platforms. These platforms reward users with tokens for viewing, interacting, or playing games on the platform. This incentivized engagement model is gaining traction, attracting a growing user base eager to earn rewards for their time and attention.

数字广告的另一个新兴趋势是“观看即赚”平台的兴起。这些平台会奖励用户在平台上观看、互动或玩游戏的代币。这种激励性的参与模式正在获得关注，吸引了越来越多渴望通过投入时间和注意力获得奖励的用户群。

While these blockchain-based advertising models show great promise in disrupting traditional advertising practices, their long-term sustainability remains a subject of debate. Critics question whether these platforms can maintain the value of their reward tokens over time, a key factor in their ability to attract and retain users.

虽然这些基于区块链的广告模式在颠覆传统广告实践方面显示出巨大的希望，但其长期可持续性仍然是一个争论的话题。批评者质疑这些平台能否随着时间的推移维持其奖励代币的价值，这是其吸引和留住用户能力的关键因素。

Phan Duc Trung, Vice President of the Vietnam Blockchain Association, offers a nuanced perspective on the matter. He acknowledges the potential advantages Telegram may have in developing a token backed by a large user community. However, he emphasizes that the use of tokens in online advertising does not inherently provide any benefits and may carry potential risks.

越南区块链协会副主席 Phan Duc Trung 对此事提出了细致入微的观点。他承认 Telegram 在开发由大型用户社区支持的代币方面可能具有潜在优势。然而，他强调，在线广告中使用代币本身并不会带来任何好处，而且可能会带来潜在的风险。

Trung highlights the inherent volatility of token prices, which can introduce uncertainty into advertising payments. Additionally, he notes that many countries have not yet legally recognized cryptocurrencies, creating legal and regulatory hurdles for businesses operating in the space.

Trung 强调了代币价格固有的波动性，这可能会给广告支付带来不确定性。此外，他指出，许多国家尚未在法律上承认加密货币，这为在该领域运营的企业造成了法律和监管障碍。

Regarding the use of tokens for rewarding users, Trung expresses skepticism from a personal standpoint, questioning the advantages of using tokens over traditional rewards systems. He argues that the advertising models described above could be implemented using fiat currencies without the need for blockchain technology. Embracing blockchain solely to follow trends may result in increased costs without delivering significant value.

对于使用代币奖励用户，Trung 从个人角度表达了怀疑，质疑使用代币相对于传统奖励系统的优势。他认为，上述广告模式可以使用法定货币来实现，而不需要区块链技术。仅仅为了追随趋势而采用区块链可能会导致成本增加，而无法带来重大价值。

According to Trung, blockchain's true potential lies in its ability to facilitate cross-border transactions. This advantage is particularly relevant for advertising networks, media companies, and publishers with international reach. However, he urges caution for domestic entities considering blockchain adoption in their advertising operations.

Trung 认为，区块链的真正潜力在于其促进跨境交易的能力。这一优势对于具有国际影响力的广告网络、媒体公司和出版商尤其重要。然而，他敦促考虑在广告业务中采用区块链的国内实体保持谨慎。

In conclusion, the convergence of blockchain technology and digital advertising is driving innovation and reshaping the industry's power dynamics. Revenue-sharing models and watch-to-earn platforms are attracting attention, but their long-term sustainability remains a question mark. As these models evolve, it is crucial for platform owners to carefully consider the underlying value of their reward tokens and the regulatory landscape in their target markets. By striking the right balance between innovation and sustainability, industry leaders can harness the full potential of blockchain to create a more equitable and engaging digital advertising landscape.

总之，区块链技术和数字广告的融合正在推动创新并重塑行业的动力动态。收入分享模式和观看即赚平台正在引起人们的关注，但其长期可持续性仍然是一个问号。随着这些模型的发展，平台所有者必须仔细考虑其奖励代币的潜在价值以及目标市场的监管环境。通过在创新和可持续发展之间取得适当的平衡，行业领导者可以充分利用区块链的潜力，创造一个更加公平和更具吸引力的数字广告环境。