區塊鏈透過收益分享模式推動數位廣告革命

廣告業見證了基於區塊鏈的項目的激增。 Telegram 最近宣布，將與同意加入廣告網路的用戶分享 50% 的廣告收入，並以 Telegram 的實用代幣支付。先前 X（Twitter）也採取了類似舉措，但該公司以美元向用戶支付費用。 「觀看即賺」平台的出現凸顯了區塊鏈和社群元素在廣告中的日益融合，用戶透過與廣告互動而獲得代幣獎勵。然而，人們仍然對這些模型的可持續性感到擔憂，因為它們依賴於維持獎勵代幣的價值。

Blockchain Revolutionizes Digital Advertising Landscape with Innovative Revenue-Sharing Models

區塊鏈透過創新的收入分享模式徹底改變了數位廣告格局

In the rapidly evolving landscape of digital advertising, blockchain technology is making waves with the introduction of innovative revenue-sharing models that empower users and transform the power dynamics of the industry. Telegram, the popular messaging platform, has recently announced a groundbreaking initiative to share 50% of its advertising revenue with users who participate in its advertising network. This move marks a significant departure from traditional advertising models, where the majority of profits are retained by platform owners.

在快速發展的數位廣告領域，區塊鏈技術正在掀起波瀾，引入創新的收入共享模式，賦予用戶權力並改變產業的動力動態。受歡迎的訊息平台 Telegram 最近宣布了一項突破性舉措，將與參與其廣告網路的用戶分享 50% 的廣告收入。此舉標誌著與傳統廣告模式的重大背離，傳統廣告模式的大部分利潤由平台所有者保留。

Under Telegram's revenue-sharing model, users will receive payment in the form of Telegram's utility token. Businesses and brands seeking to advertise on Telegram will be required to purchase the platform's token, creating a closed ecosystem that fosters the growth of the Telegram community. This strategic move incentivizes users to actively engage with the platform, fostering a sense of ownership and community building.

在 Telegram 的收入分享模式下，用戶將以 Telegram 實用代幣的形式收到付款。尋求在 Telegram 上做廣告的企業和品牌將被要求購買該平台的代幣，從而創建一個封閉的生態系統，促進 Telegram 社群的發展。這項策略性舉措激勵用戶積極參與該平台，培養主人翁意識和社群營造。

Telegram's foray into revenue sharing comes on the heels of similar initiatives by other tech giants. Twitter, recently rebranded as X, has also implemented a revenue-sharing model, albeit with a key difference. X compensates its users in USD, a widely accepted currency, rather than platform-specific tokens.

繼其他科技巨頭採取類似措施後，Telegram 也進軍收入共享領域。 Twitter 最近更名為 X，也實施了收入分享模式，儘管有一個關鍵的區別。 X 以美元（廣泛接受的貨幣）而不是特定於平台的代幣來補償其用戶。

Another emerging trend in digital advertising is the rise of "watch-to-earn" platforms. These platforms reward users with tokens for viewing, interacting, or playing games on the platform. This incentivized engagement model is gaining traction, attracting a growing user base eager to earn rewards for their time and attention.

數位廣告的另一個新興趨勢是「觀看即賺」平台的興起。這些平台會獎勵用戶在平台上觀看、互動或玩遊戲的代幣。這種激勵性的參與模式正在獲得關注，吸引了越來越多渴望透過投入時間和注意力獲得獎勵的用戶群。

While these blockchain-based advertising models show great promise in disrupting traditional advertising practices, their long-term sustainability remains a subject of debate. Critics question whether these platforms can maintain the value of their reward tokens over time, a key factor in their ability to attract and retain users.

雖然這些基於區塊鏈的廣告模式在顛覆傳統廣告實踐方面顯示出巨大的希望，但其長期可持續性仍然是一個爭論的話題。批評者質疑這些平台能否隨著時間的推移維持其獎勵代幣的價值，這是其吸引和留住用戶能力的關鍵因素。

Phan Duc Trung, Vice President of the Vietnam Blockchain Association, offers a nuanced perspective on the matter. He acknowledges the potential advantages Telegram may have in developing a token backed by a large user community. However, he emphasizes that the use of tokens in online advertising does not inherently provide any benefits and may carry potential risks.

越南區塊鏈協會副主席 Phan Duc Trung 對此事提出了細緻的觀點。他承認 Telegram 在開發由大型用戶社群支持的代幣方面可能具有潛在優勢。然而，他強調，在網路廣告中使用代幣本身並不會帶來任何好處，而且可能會帶來潛在的風險。

Trung highlights the inherent volatility of token prices, which can introduce uncertainty into advertising payments. Additionally, he notes that many countries have not yet legally recognized cryptocurrencies, creating legal and regulatory hurdles for businesses operating in the space.

Trung 強調了代幣價格固有的波動性，這可能會為廣告支付帶來不確定性。此外，他指出，許多國家尚未在法律上承認加密貨幣，這為在該領域運營的企業造成了法律和監管障礙。

Regarding the use of tokens for rewarding users, Trung expresses skepticism from a personal standpoint, questioning the advantages of using tokens over traditional rewards systems. He argues that the advertising models described above could be implemented using fiat currencies without the need for blockchain technology. Embracing blockchain solely to follow trends may result in increased costs without delivering significant value.

對於使用代幣獎勵用戶，Trung 從個人角度表達了懷疑，質疑使用代幣相對於傳統獎勵系統的優勢。他認為，上述廣告模式可以使用法定貨幣來實現，而不需要區塊鏈技術。僅僅為了追隨趨勢而採用區塊鏈可能會導致成本增加，而無法帶來重大價值。

According to Trung, blockchain's true potential lies in its ability to facilitate cross-border transactions. This advantage is particularly relevant for advertising networks, media companies, and publishers with international reach. However, he urges caution for domestic entities considering blockchain adoption in their advertising operations.

Trung 認為，區塊鏈的真正潛力在於其促進跨境交易的能力。這項優勢對於具有國際影響力的廣告網路、媒體公司和出版商尤其重要。然而，他敦促考慮在廣告業務中採用區塊鏈的國內實體保持謹慎。

In conclusion, the convergence of blockchain technology and digital advertising is driving innovation and reshaping the industry's power dynamics. Revenue-sharing models and watch-to-earn platforms are attracting attention, but their long-term sustainability remains a question mark. As these models evolve, it is crucial for platform owners to carefully consider the underlying value of their reward tokens and the regulatory landscape in their target markets. By striking the right balance between innovation and sustainability, industry leaders can harness the full potential of blockchain to create a more equitable and engaging digital advertising landscape.

總之，區塊鏈技術和數位廣告的融合正在推動創新並重塑產業的動力動態。收入分享模式和觀看即賺平台正在引起人們的關注，但其長期可持續性仍然是一個問號。隨著這些模型的發展，平台所有者必須仔細考慮其獎勵代幣的潛在價值以及目標市場的監管環境。透過在創新和永續發展之間取得適當的平衡，產業領導者可以充分利用區塊鏈的潛力，創造一個更公平和更具吸引力的數位廣告環境。