Block Integrates Bitcoin Sales Allocation Feature for Square Merchants
San Francisco, California - Block, the fintech company led by former Twitter CEO Jack Dorsey, has recently unveiled a novel feature for its Square merchants. The integration allows merchants to reserve a portion of their daily sales for allocation to Bitcoin, with instant payouts facilitated through Cash App.
Eligible merchants in the United States can presently allocate between 1% and 10% of their daily sales to Bitcoin (BTC). As per a TechCrunch report, fiat currency is aggregated throughout the day, then converted into Bitcoin and deposited into the merchant's Cash App account at the day's end. Merchants are subject to a 1% conversion fee.
In a statement accompanying the announcement, Square expressed its belief that the integration empowers small businesses and sole proprietors to actively participate in the global financial landscape:
"Block maintains that Bitcoin serves as an instrument of economic empowerment, providing individuals worldwide, including entrepreneurs, with a means to engage in a global monetary system. Based on direct feedback from Square sellers, it is evident that many are intrigued by Bitcoin, recognizing its multifaceted utility, including long-term savings and diversification of business holdings."
The integration was introduced shortly after Block disclosed its ambition to develop a full-fledged Bitcoin mining solution.
As recently reported by Cointelegraph, Block has embarked on an ambitious foray into the mining arena, having recently concluded the development of a proprietary three-nanometer chip specifically tailored for Bitcoin mining. Dorsey tweeted the news on the X social media platform, succinctly stating, "We're building a mining rig."
Block's sudden interest in the Bitcoin ecosystem is likely attributable to its significant BTC profits during the final quarter of 2023. Cash App alone generated approximately $66 million in Bitcoin gross profits, representing a 90% increase compared to 2022.
The expansion into Bitcoin services aligns with Dorsey's vision for Cash App to emerge as a leading banking services provider for American households earning up to $150,000 annually.
Additional Insights
- The integration of Bitcoin sales allocation for Square merchants is viewed as a strategic move by Block to cater to the growing interest in cryptocurrency among small businesses.
- Block's foray into Bitcoin mining indicates the company's belief in the long-term potential of the cryptocurrency.
- The company's focus on providing banking services to low- and middle-income households aligns with Dorsey's stated goal of promoting financial inclusion.
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