比特币流行指数（BPI）

推出比特币流行指数（BPI），这是同类中第一个综合搜索研究。该指数旨在通过对谷歌搜索查询的广泛分析来衡量比特币的全球影响力。

The Bitcoin Popularity Index (BPI) is the first-of-its-kind, large-scale search study that measures the global reach and impact of Bitcoin through a broad analysis of Google search queries.

比特币流行指数（BPI）是首个此类大规模搜索研究，通过对谷歌搜索查询的广泛分析来衡量比特币的全球影响力。

This index aims to deliver insights of Bitcoin interest specifically, considering factors such as language diversity, Google’s browser dominance and population sizes. This approach allows us to gauge not just the raw interest but also the relative intensity of Bitcoin engagement across different nations. We can therefore highlight which countries are punching above their weight, relatively speaking.

该指数旨在专门提供比特币兴趣的见解，考虑到语言多样性、谷歌浏览器主导地位和人口规模等因素。这种方法使我们不仅可以衡量原始兴趣，还可以衡量不同国家比特币参与度的相对强度。因此，相对而言，我们可以强调哪些国家的表现超出了自身的实力。

Unlike many studies that offer absolute data or blend various aspects of cryptocurrency, the BPI data is curated in an attempt to isolate and present the granular details of Bitcoin interest, as opposed to a general overview of cryptocurrency trends.

与许多提供绝对数据或混合加密货币各个方面的研究不同，BPI 数据的整理是为了尝试隔离和呈现比特币兴趣的具体细节，而不是对加密货币趋势的总体概述。

This exercise is useful, especially given the imperfect nature of the data available; however, it is not intended as a definitive answer. By integrating these various elements, the Bitcoin Popularity Index offers a unique perspective, shifting away from generic metrics to provide a richer, more contextual understanding of how Bitcoin’s adoption is advancing worldwide.

这项练习很有用，特别是考虑到可用数据的不完善性；然而，这并不是一个明确的答案。通过整合这些不同的元素，比特币流行度指数提供了一个独特的视角，摆脱了通用指标，以提供对比特币在全球范围内的采用如何推进的更丰富、更切合实际的理解。

Bitcoin Popularity Index 2024

2024 年比特币人气指数

You can download the infographic here.

您可以在此处下载信息图。

Key Findings

主要发现

A Comparison of Continents

各大洲的比较

Oceania leads with the highest average BPI at about 4,901, indicating a very strong popularity of Bitcoin in this region. This data is derived from just two countries (New Zealand and Australia), both benefiting from high levels of internet penetration.

大洋洲以最高的平均 BPI 领先，约为 4,901，表明比特币在该地区非常受欢迎。该数据仅来自两个国家（新西兰和澳大利亚），这两个国家都受益于高水平的互联网普及率。

Europe follows with an average BPI of 3,719 from 41 countries, showcasing the relative strength of Bitcoin popularity across the continent, placing it well above most other regions.

欧洲紧随其后，41 个国家的平均 BPI 为 3,719，显示了比特币在整个非洲大陆受欢迎程度的相对强度，远高于大多数其他地区。

The Top 50 Countries

前 50 个国家/地区

Countries 1-15

国家 1-15

Countries 16-32

国家 16-32

Countries 33-50

国家 33-50

Methodology of Data Collection

数据收集方法

The percentage of a country’s population using the internet wasn’t factored into the calculations, since those without internet access are less likely to show interest in Bitcoin. Africa’s most recently published internet adoption rate is 40%, comparable to the rates in Europe and the United States of America in 2005. Although this rate remains low, it is increasing, as is the adoption of Bitcoin.

计算中没有考虑一个国家使用互联网的人口百分比，因为那些无法访问互联网的人不太可能对比特币表现出兴趣。非洲最近公布的互联网采用率为 40%，与 2005 年欧洲和美国的水平相当。尽管这一比例仍然较低，但正在不断增加，比特币的采用也是如此。

Scope of Data and Limitations

数据范围和限制

The Bitcoin Popularity Index (BPI) offers comprehensive insights; however, it is constrained by the absence of data from 77 countries, including China, Iran, Cuba and 33 African nations — particularly Tanzania, Kenya and Sudan. This lack of data from key regions can result in an incomplete global perspective on Bitcoin engagement.

比特币流行指数（BPI）提供全面的见解；然而，由于缺乏来自 77 个国家的数据，包括中国、伊朗、古巴和 33 个非洲国家，特别是坦桑尼亚、肯尼亚和苏丹，该数据受到限制。缺乏来自关键地区的数据可能会导致对比特币参与度的全球视角不完整。

Furthermore, the BPI is based on third-party estimations, as Google does not share specific search query data for Bitcoin or other cryptocurrencies. VPNs can play their part too by obfuscating where searches originate from, but this is not expected to have impacted the results too much.

此外，BPI 基于第三方估计，因为谷歌不共享比特币或其他加密货币的特定搜索查询数据。 VPN 也可以通过混淆搜索的来源来发挥作用，但这预计不会对结果产生太大影响。

The data is erroneous in a small number of countries, as “BTC” is the name of a phone company in the Bahamas, an internet provider in Botswana and a shopping mall in Slovenia.

少数国家的数据是错误的，因为“BTC”是巴哈马一家电话公司、博茨瓦纳一家互联网提供商和斯洛文尼亚一家购物中心的名称。

Summary

概括

The Bitcoin Popularity Index (BPI) provides a detailed look at global interest in Bitcoin through the lens of Google search queries. While this study employs the best available data, it is important to note that it is not intended to definitively answer which country has the strongest Bitcoin adoption. Rather, the BPI serves as a gauge of general interest and engagement with Bitcoin across different nations.

比特币流行度指数（BPI）通过谷歌搜索查询的镜头详细了解了全球对比特币的兴趣。虽然这项研究采用了最好的可用数据，但值得注意的是，它并不是为了明确回答哪个国家的比特币采用率最高。相反，BPI 是衡量不同国家对比特币的普遍兴趣和参与度的指标。

The data reveals that Oceania has the strongest BPI scores, though Europe shows the greatest strength across the board, with 41 out of 43 countries performing strongly. It is also evident that search data is stronger in countries with higher internet penetration, thus creating a data bias favouring such countries.

数据显示，大洋洲的 BPI 得分最高，尽管欧洲在各方面表现最强劲，43 个国家中有 41 个国家表现强劲。同样明显的是，互联网普及率较高的国家的搜索数据更强，从而产生了有利于这些国家的数据偏见。

A valuable follow-up to this study would involve examining other metrics that could provide further insights into Bitcoin adoption. Some examples of those metrics include the number of Bitcoin nodes, Bitcoin Lightning Network nodes or hashrate distribution. Such data points could offer a more comprehensive understanding of how deeply Bitcoin has permeated different regions and could help paint a fuller picture of its global adoption.

这项研究的一个有价值的后续工作将涉及检查其他指标，这些指标可以为比特币的采用提供进一步的见解。这些指标的一些例子包括比特币节点的数量、比特币闪电网络节点或哈希率分布。这些数据点可以让人们更全面地了解比特币在不同地区的渗透程度，并有助于更全面地了解其全球采用情况。

Moreover, the goal is to make the BPI an annual calculation, providing a comparative approximation of how Bitcoin interest and adoption progress across all surveyed countries on a yearly basis.

此外，目标是使 BPI 成为年度计算，提供所有接受调查国家的比特币兴趣和采用率每年进展情况的比较近似值。