比特幣流行指數（BPI）

推出比特幣流行指數（BPI），這是同類中第一個綜合搜尋研究。該指數旨在透過對Google搜尋查詢的廣泛分析來衡量比特幣的全球影響力。

The Bitcoin Popularity Index (BPI) is the first-of-its-kind, large-scale search study that measures the global reach and impact of Bitcoin through a broad analysis of Google search queries.

比特幣流行指數（BPI）是第一個此類大規模搜尋研究，透過對Google搜尋查詢的廣泛分析來衡量比特幣的全球影響力。

This index aims to deliver insights of Bitcoin interest specifically, considering factors such as language diversity, Google’s browser dominance and population sizes. This approach allows us to gauge not just the raw interest but also the relative intensity of Bitcoin engagement across different nations. We can therefore highlight which countries are punching above their weight, relatively speaking.

該指數旨在專門提供比特幣興趣的見解，考慮到語言多樣性、Google瀏覽器主導地位和人口規模等因素。這種方法使我們不僅可以衡量原始興趣，還可以衡量不同國家比特幣參與度的相對強度。因此，相對而言，我們可以強調哪些國家的表現超越了自身的實力。

Unlike many studies that offer absolute data or blend various aspects of cryptocurrency, the BPI data is curated in an attempt to isolate and present the granular details of Bitcoin interest, as opposed to a general overview of cryptocurrency trends.

與許多提供絕對數據或混合加密貨幣各個方面的研究不同，BPI 數據的整理是為了嘗試隔離和呈現比特幣興趣的具體細節，而不是對加密貨幣趨勢的總體概述。

This exercise is useful, especially given the imperfect nature of the data available; however, it is not intended as a definitive answer. By integrating these various elements, the Bitcoin Popularity Index offers a unique perspective, shifting away from generic metrics to provide a richer, more contextual understanding of how Bitcoin’s adoption is advancing worldwide.

這項練習很有用，特別是考慮到可用數據的不完善性；然而，這並不是一個明確的答案。透過整合這些不同的元素，比特幣流行度指數提供了一個獨特的視角，擺脫了通用指標，以提供對比特幣在全球範圍內的採用如何推進的更豐富、更切合實際的理解。

Bitcoin Popularity Index 2024

2024 年比特幣人氣指數

You can download the infographic here.

您可以在此下載資訊圖表。

Key Findings

主要發現

A Comparison of Continents

各大洲的比較

Oceania leads with the highest average BPI at about 4,901, indicating a very strong popularity of Bitcoin in this region. This data is derived from just two countries (New Zealand and Australia), both benefiting from high levels of internet penetration.

大洋洲以最高的平均 BPI 領先，約為 4,901，表明比特幣在該地區非常受歡迎。這些數據僅來自兩個國家（紐西蘭和澳洲），這兩個國家都受益於高水準的網路普及率。

Europe follows with an average BPI of 3,719 from 41 countries, showcasing the relative strength of Bitcoin popularity across the continent, placing it well above most other regions.

歐洲緊隨其後，41 個國家的平均 BPI 為 3,719，顯示了比特幣在整個非洲大陸受歡迎程度的相對強度，遠高於大多數其他地區。

The Top 50 Countries

前 50 個國家

Countries 1-15

國家 1-15

Countries 16-32

國家 16-32

Countries 33-50

國家 33-50

Methodology of Data Collection

資料收集方法

The percentage of a country’s population using the internet wasn’t factored into the calculations, since those without internet access are less likely to show interest in Bitcoin. Africa’s most recently published internet adoption rate is 40%, comparable to the rates in Europe and the United States of America in 2005. Although this rate remains low, it is increasing, as is the adoption of Bitcoin.

計算中沒有考慮一個國家使用互聯網的人口百分比，因為那些無法訪問互聯網的人不太可能對比特幣表現出興趣。非洲最近公佈的網路採用率為 40%，與 2005 年歐洲和美國的水平相當。

Scope of Data and Limitations

數據範圍和限制

The Bitcoin Popularity Index (BPI) offers comprehensive insights; however, it is constrained by the absence of data from 77 countries, including China, Iran, Cuba and 33 African nations — particularly Tanzania, Kenya and Sudan. This lack of data from key regions can result in an incomplete global perspective on Bitcoin engagement.

比特幣流行指數（BPI）提供全面的見解；然而，由於缺乏 77 個國家的數據，包括中國、伊朗、古巴和 33 個非洲國家，特別是坦尚尼亞、肯亞和蘇丹，該數據受到限制。缺乏來自關鍵地區的數據可能會導致對比特幣參與度的全球視角不完整。

Furthermore, the BPI is based on third-party estimations, as Google does not share specific search query data for Bitcoin or other cryptocurrencies. VPNs can play their part too by obfuscating where searches originate from, but this is not expected to have impacted the results too much.

此外，BPI 基於第三方估計，因為Google不共享比特幣或其他加密貨幣的特定搜尋查詢資料。 VPN 也可以透過混淆搜尋的來源來發揮作用，但這預計不會對結果產生太大影響。

The data is erroneous in a small number of countries, as “BTC” is the name of a phone company in the Bahamas, an internet provider in Botswana and a shopping mall in Slovenia.

少數國家的數據是錯誤的，因為「BTC」是巴哈馬一家電話公司、波札那一家網路供應商和斯洛維尼亞一家購物中心的名稱。

Summary

概括

The Bitcoin Popularity Index (BPI) provides a detailed look at global interest in Bitcoin through the lens of Google search queries. While this study employs the best available data, it is important to note that it is not intended to definitively answer which country has the strongest Bitcoin adoption. Rather, the BPI serves as a gauge of general interest and engagement with Bitcoin across different nations.

比特幣流行度指數（BPI）透過谷歌搜尋查詢的鏡頭詳細了解了全球對比特幣的興趣。雖然這項研究採用了最好的可用數據，但值得注意的是，它並不是為了明確回答哪個國家的比特幣採用率最高。相反，BPI 是衡量不同國家對比特幣的普遍興趣和參與度的指標。

The data reveals that Oceania has the strongest BPI scores, though Europe shows the greatest strength across the board, with 41 out of 43 countries performing strongly. It is also evident that search data is stronger in countries with higher internet penetration, thus creating a data bias favouring such countries.

數據顯示，大洋洲的 BPI 得分最高，儘管歐洲在各方面表現最強勁，43 個國家中有 41 個國家表現強勁。同樣明顯的是，網路普及率較高的國家的搜尋數據更強，從而產生了有利於這些國家的數據偏見。

A valuable follow-up to this study would involve examining other metrics that could provide further insights into Bitcoin adoption. Some examples of those metrics include the number of Bitcoin nodes, Bitcoin Lightning Network nodes or hashrate distribution. Such data points could offer a more comprehensive understanding of how deeply Bitcoin has permeated different regions and could help paint a fuller picture of its global adoption.

這項研究的一個有價值的後續工作將涉及檢查其他指標，這些指標可以為比特幣的採用提供進一步的見解。這些指標的一些例子包括比特幣節點的數量、比特幣閃電網路節點或哈希率分佈。這些數據點可以讓人們更全面地了解比特幣在不同地區的滲透程度，並有助於更全面地了解其全球採用。

Moreover, the goal is to make the BPI an annual calculation, providing a comparative approximation of how Bitcoin interest and adoption progress across all surveyed countries on a yearly basis.

此外，目標是使 BPI 成為年度計算，提供所有接受調查國家的比特幣興趣和採用率每年進展的比較近似值。