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从威斯康星州的不起眼,到在世界上最负盛名的拍卖行之一实现突破性的拍卖,Beeple 的名气不仅改变了艺术行业,还帮助巩固了不可替代代币 (NFT) 在主流中的地位。
Mike Winkelmann, also known as Beeple, is a digital artist who rose to fame for his “Everydays” project and the record-breaking sale of his digital artwork as an NFT at Christie’s auction house.
Mike Winkelmann,又名 Beeple,是一位数字艺术家,因其“Everydays”项目以及在佳士得拍卖行以 NFT 形式破纪录出售其数字艺术品而闻名。
Born in 1981, Winkelmann initially pursued computer science before transitioning to graphic design, where he worked on projects for Apple and SpaceX.
温克尔曼出生于 1981 年,最初学习计算机科学,后来转向平面设计,为苹果和 SpaceX 从事项目工作。
In 2007, he embarked on the “Everydays” project, inspired by British artist Tom Judd. The concept involved creating and publishing a new digital artwork every day, regardless of the circumstances.
2007年,受英国艺术家汤姆·贾德的启发,他开始了“Everydays”项目。这个概念涉及每天创作和发布新的数字艺术品,无论情况如何。
Over time, Beeple's art became increasingly complex and often addressed socio-political issues through vivid, apocalyptic imagery, depicting figures like Donald Trump and Jeff Bezos.
随着时间的推移,Beeple 的艺术变得越来越复杂,经常通过生动的世界末日图像来解决社会政治问题,描绘唐纳德·特朗普和杰夫·贝佐斯等人物。
By 2021, he had completed 5,000 pieces, which culminated in his most renowned work, Everydays: The First 5000 Days.
到 2021 年,他已经完成了 5,000 件作品,其中最著名的作品是《日常:前 5000 天》。
This digital artwork was sold at Christie's in March 2021, marking a historic event in the art world. It was the first time a purely digital artwork was offered at the auction house.
这件数字艺术品于 2021 年 3 月在佳士得拍卖行售出,标志着艺术界的历史性事件。这是拍卖行首次提供纯数字艺术品。
The starting bid was $100, but the final price soared to $69.3 million after a heated bidding war.
起拍价为100美元,但经过激烈的竞价战,最终价格飙升至6930万美元。
The buyer, Vignesh Sundaresan, also known as MetaKovan, used 42,329 Ether to complete the purchase, highlighting the role of cryptocurrency in this groundbreaking transaction.
买家 Vignesh Sundaresan(也称为 MetaKovan)使用 42,329 以太币完成了购买,凸显了加密货币在这一开创性交易中的作用。
Sundaresan's identity was later revealed, and he stated that he made the purchase to inspire people from underrepresented backgrounds and to show the possibilities of crypto-art.
Sundaresan 的身份后来被揭露,他表示,他购买这笔交易是为了激励来自弱势群体的人们,并展示加密艺术的可能性。
The sale not only set a record for digital art but also brought NFTs into the mainstream. Beeple's work became a symbol of the merging art, technology, and digital ownership.
此次拍卖不仅创下了数字艺术的记录,还使 NFT 成为主流。 Beeple 的作品成为艺术、技术和数字所有权融合的象征。
Moreover, it sparked a surge of interest in NFTs and digital assets, including meme coins and other digital collectibles, as people recognized their potential for value and scarcity, which was verifiable and tradable through blockchain technology.
此外,它引发了人们对 NFT 和数字资产(包括 meme 币和其他数字收藏品)的兴趣激增,因为人们认识到它们的价值和稀缺性潜力,并且可以通过区块链技术进行验证和交易。
Following the record-breaking sale of Everydays, Beeple continued to push boundaries in the art world.
继《Everydays》创下破纪录的拍卖纪录后,Beeple 继续突破艺术界的界限。
In November 2021, he unveiled a new groundbreaking piece titled Human One, which combined elements of physical and digital art.
2021 年 11 月,他推出了一件名为《Human One》的新突破性作品,融合了物理和数字艺术的元素。
This seven-foot sculpture featured dynamic digital images projected onto four video screens, and it was programmed to evolve over time.
这座七英尺高的雕塑将动态数字图像投射到四个视频屏幕上,并且它被编程为随着时间的推移而演变。
The concept behind Human One was as innovative as it was ambitious. Beeple intended to continue updating the digital component of the piece even after its sale.
Human One 背后的概念既创新又雄心勃勃。 Beeple 打算在发售后继续更新该作品的数字部分。
In this way, the artwork would remain a living, breathing entity that showcased Beeple's ability to merge traditional artistic concepts with cutting-edge technology.
通过这种方式,艺术品将仍然是一个活生生的、会呼吸的实体,展示了 Beeple 将传统艺术概念与尖端技术融合的能力。
The piece sold for almost $29 million, further solidifying Beeple's status as a pioneer in the contemporary art scene.
这件作品以近 2900 万美元的价格售出,进一步巩固了 Beeple 作为当代艺术界先驱的地位。
Despite his immense success, Beeple's rise to fame has not been without its critics. Some have expressed concerns regarding the speculative nature of the NFT market and questioned the long-term value of digital art.
尽管 Beeple 取得了巨大的成功,但他的成名也并非没有受到批评。一些人对 NFT 市场的投机性质表示担忧,并对数字艺术的长期价值提出质疑。
For instance, Beeple's $69 million sale has been viewed by some as part of a broader hype cycle, where prices are inflated due to media attention and investor speculation rather than the intrinsic value of the art.
例如,Beeple 的 6900 万美元拍卖被一些人视为更广泛的炒作周期的一部分,其中价格的上涨是由于媒体的关注和投资者的猜测,而不是艺术品的内在价值。
Moreover, critics have highlighted the potential conflicts of interest involved in the transaction. Both Beeple and the buyer, Sundaresan, had clear incentives to maximize the sale price.
此外,批评者还强调了交易中涉及的潜在利益冲突。 Beeple 和买家 Sundaresan 都有明确的动机来最大化销售价格。
Sundaresan, through his investment in B20 tokens, stood to benefit from the rising price of Beeple's work during the auction's media frenzy, although the token value later collapsed.
Sundaresan 通过投资 B20 代币,在拍卖媒体的狂热报道中受益于 Beeple 作品价格的上涨,尽管代币价值后来暴跌。
This led to accusations that the auction was, at least in part, a publicity stunt designed to draw attention to the NFT market.
这导致人们指责此次拍卖至少在一定程度上是一种宣传噱头,旨在吸引人们对 NFT 市场的关注。
However, despite these criticisms, Beeple's impact on the art world is undeniable. His ability to blend technology, art, and cultural critique has opened up new possibilities for artists everywhere, offering a glimpse into what the future of art might hold.
然而,尽管有这些批评,Beeple 对艺术界的影响是不可否认的。他将技术、艺术和文化批判融为一体的能力为世界各地的艺术家开辟了新的可能性,让人们得以一睹艺术的未来。
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