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從威斯康辛州的不起眼,到在世界上最負盛名的拍賣行之一實現突破性的拍賣,Beeple 的名氣不僅改變了藝術行業,還幫助鞏固了不可替代代幣(NFT) 在主流中的地位。
Mike Winkelmann, also known as Beeple, is a digital artist who rose to fame for his “Everydays” project and the record-breaking sale of his digital artwork as an NFT at Christie’s auction house.
Mike Winkelmann,又名 Beeple,是一位數位藝術家,因其“Everydays”項目以及在佳士得拍賣行以 NFT 形式破紀錄出售其數位藝術品而聲名鵲起。
Born in 1981, Winkelmann initially pursued computer science before transitioning to graphic design, where he worked on projects for Apple and SpaceX.
溫克爾曼出生於 1981 年,最初學習電腦科學,後來轉向平面設計,為蘋果和 SpaceX 從事專案工作。
In 2007, he embarked on the “Everydays” project, inspired by British artist Tom Judd. The concept involved creating and publishing a new digital artwork every day, regardless of the circumstances.
2007年,受英國藝術家湯姆·賈德的啟發,他開始了「Everydays」計畫。這個概念涉及每天創作和發布新的數位藝術品,無論情況如何。
Over time, Beeple's art became increasingly complex and often addressed socio-political issues through vivid, apocalyptic imagery, depicting figures like Donald Trump and Jeff Bezos.
隨著時間的推移,Beeple 的藝術變得越來越複雜,經常透過生動的世界末日圖像來解決社會政治問題,描繪唐納德·川普和傑夫·貝佐斯等人物。
By 2021, he had completed 5,000 pieces, which culminated in his most renowned work, Everydays: The First 5000 Days.
到 2021 年,他已經完成了 5,000 件作品,其中最著名的作品是《日常:前 5,000 天》。
This digital artwork was sold at Christie's in March 2021, marking a historic event in the art world. It was the first time a purely digital artwork was offered at the auction house.
這件數位藝術品於 2021 年 3 月在佳士得拍賣行售出,標誌著藝術界的歷史事件。這是拍賣行首次提供純數位藝術品。
The starting bid was $100, but the final price soared to $69.3 million after a heated bidding war.
起標價為100美元,但經過激烈的競價戰,最終價格飆升至6,930萬美元。
The buyer, Vignesh Sundaresan, also known as MetaKovan, used 42,329 Ether to complete the purchase, highlighting the role of cryptocurrency in this groundbreaking transaction.
買家 Vignesh Sundaresan(也稱為 MetaKovan)使用 42,329 以太幣完成了購買,凸顯了加密貨幣在這項開創性交易中的作用。
Sundaresan's identity was later revealed, and he stated that he made the purchase to inspire people from underrepresented backgrounds and to show the possibilities of crypto-art.
Sundaresan 的身份後來被揭露,他表示,他購買這筆交易是為了激勵來自弱勢群體的人們,並展示加密藝術的可能性。
The sale not only set a record for digital art but also brought NFTs into the mainstream. Beeple's work became a symbol of the merging art, technology, and digital ownership.
此次拍賣不僅創下了數位藝術的記錄,還使 NFT 成為主流。 Beeple 的作品成為藝術、科技和數位所有權融合的象徵。
Moreover, it sparked a surge of interest in NFTs and digital assets, including meme coins and other digital collectibles, as people recognized their potential for value and scarcity, which was verifiable and tradable through blockchain technology.
此外,它引發了人們對 NFT 和數位資產(包括 meme 幣和其他數位收藏品)的興趣激增,因為人們認識到它們的價值和稀缺性潛力,並且可以透過區塊鏈技術進行驗證和交易。
Following the record-breaking sale of Everydays, Beeple continued to push boundaries in the art world.
繼《Everydays》創下破紀錄的拍賣紀錄後,Beeple 繼續突破藝術界的界限。
In November 2021, he unveiled a new groundbreaking piece titled Human One, which combined elements of physical and digital art.
2021 年 11 月,他推出了一件名為《Human One》的新突破性作品,融合了實體和數位藝術的元素。
This seven-foot sculpture featured dynamic digital images projected onto four video screens, and it was programmed to evolve over time.
這座七英尺高的雕塑將動態數位影像投射到四個視訊螢幕上,並且它被編程為隨著時間的推移而演變。
The concept behind Human One was as innovative as it was ambitious. Beeple intended to continue updating the digital component of the piece even after its sale.
Human One 背後的概念既創新又雄心勃勃。 Beeple 打算在發售後繼續更新作品的數位部分。
In this way, the artwork would remain a living, breathing entity that showcased Beeple's ability to merge traditional artistic concepts with cutting-edge technology.
透過這種方式,藝術品將仍然是一個活生生的、會呼吸的實體,展示了 Beeple 將傳統藝術概念與尖端技術融合的能力。
The piece sold for almost $29 million, further solidifying Beeple's status as a pioneer in the contemporary art scene.
這件作品以近 2900 萬美元的價格售出,進一步鞏固了 Beeple 作為當代藝術界先驅的地位。
Despite his immense success, Beeple's rise to fame has not been without its critics. Some have expressed concerns regarding the speculative nature of the NFT market and questioned the long-term value of digital art.
儘管 Beeple 取得了巨大的成功,但他的成名也並非沒有受到批評。有些人對 NFT 市場的投機性質表示擔憂,並對數位藝術的長期價值提出質疑。
For instance, Beeple's $69 million sale has been viewed by some as part of a broader hype cycle, where prices are inflated due to media attention and investor speculation rather than the intrinsic value of the art.
例如,Beeple 的 6900 萬美元拍賣被一些人視為更廣泛的炒作週期的一部分,其中價格的上漲是由於媒體的關注和投資者的猜測,而不是藝術品的內在價值。
Moreover, critics have highlighted the potential conflicts of interest involved in the transaction. Both Beeple and the buyer, Sundaresan, had clear incentives to maximize the sale price.
此外,批評者也強調了交易中涉及的潛在利益衝突。 Beeple 和買家 Sundaresan 都有明確的動機來最大化銷售價格。
Sundaresan, through his investment in B20 tokens, stood to benefit from the rising price of Beeple's work during the auction's media frenzy, although the token value later collapsed.
Sundaresan 透過投資 B20 代幣,在拍賣媒體的狂熱報道中受益於 Beeple 作品價格的上漲,儘管代幣價值後來暴跌。
This led to accusations that the auction was, at least in part, a publicity stunt designed to draw attention to the NFT market.
這導致人們指責此次拍賣至少在某種程度上是一種宣傳噱頭,旨在吸引人們對 NFT 市場的關注。
However, despite these criticisms, Beeple's impact on the art world is undeniable. His ability to blend technology, art, and cultural critique has opened up new possibilities for artists everywhere, offering a glimpse into what the future of art might hold.
然而,儘管有這些批評,Beeple 對藝術界的影響是不可否認的。他將科技、藝術和文化批判融為一體的能力為世界各地的藝術家開闢了新的可能性,讓人們得以一睹藝術的未來。
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